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The importance of the raw idea in innovation : testing the sow's ear hypothesis
Kornish, Laura J.; Ulrich, Karl T. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10010349047
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The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective
Magistretti, Stefano; Bellini, Emilio; Cautela, Cabirio; … - In: Creativity and innovation management 31 (2022) 4, pp. 740-754
Persistent link: https://www.econbiz.de/10013473246
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Design thinking impact on value creation and value capture on innovation projects
Silva, Gabriel Delage e; Zancul, Eduardo de Senzi - In: Creativity and innovation management 32 (2023) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10014336031
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Green exploration and exploitation : capabilities, product advantage, and policy considerations
Xue, Jie; Swan, K. Scott - In: Creativity and innovation management 32 (2023) 3, pp. 458-471
Persistent link: https://www.econbiz.de/10014336058
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Outbound knowledge transfer in high-tech small firms : the role of process innovation and development cost
De Jong, Jeroen P. J.; Turro, Andreu - In: Creativity and innovation management 31 (2022) 3, pp. 479-491
Persistent link: https://www.econbiz.de/10013426108
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Boosting the confidence of new product development teams : the role of team boundary spanning, team size and functional diversity
Carbonell, Pilar; Rodriguez Escudero, Ana I. - In: Creativity and innovation management 32 (2023) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10014266416
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Service innovation in Hong Kong organizations : enablers and challenges to design thinking practices
Dragičević, Nikolina; Hernaus, Tomislav; Lee, Rongbin … - In: Creativity and innovation management 32 (2023) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10014266446
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Making the most out of the innovation of meaning : the importance of inclusion for creativity in inside-out envisioning
Goto, Satoru; Makino, Hikaru; Ando, Takuo - In: Creativity and innovation management 32 (2023) 2, pp. 298-315
Persistent link: https://www.econbiz.de/10014266469
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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma; Gill, Tripat; Jiang, Ying - In: Journal of marketing research : JMR 52 (2015) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10011292915