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Benefits of customer codevelopment of new products : the moderating effects of utilitarian and hedonic radicalness
Candi, Marina; Ende, Jan van den; Gemser, Gerda - In: The journal of product innovation management : an … 33 (2016) 4, pp. 418-434
Persistent link: https://www.econbiz.de/10011599092
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Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.; Candi, Marina - In: The journal of product innovation management : an … 31 (2014), pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
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Innovation through experience staging : motives and outcomes
Candi, Marina; Beltagui, Ahmad; Riedel, Johann C. K. H. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 279-297
Persistent link: https://www.econbiz.de/10009723179
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Antededents of innovation strategies in new technology-based firms : interactions between the environment and founder team composition
Rögnvaldur Saemundsson; Candi, Marina - In: The journal of product innovation management : an … 31 (2014) 5, pp. 939-955
Persistent link: https://www.econbiz.de/10010416908
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Benefits of aesthetic design as an element of new service development
Candi, Marina - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1047-1064
Persistent link: https://www.econbiz.de/10008736798