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Using product bundling to facilitate the adoption process of radical innovations
Reinders, Machiel J.; Frambach, Rudolf T.; Schoormans, … - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1127-1140
Persistent link: https://www.econbiz.de/10008736773
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The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, Paul T. M.; Frambach, Rudolf T.; Verhallen, … - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1032-1046
Persistent link: https://www.econbiz.de/10008736800
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Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products
Debruyne, Marion; Frambach, Rudolf T.; Moenaert, Rudy - In: The journal of product innovation management : an … 27 (2010) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10003946089
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Best practices for new product pricing : impact on market performance and price level under different conditions
Ingenbleek, Paul T. M.; Frambach, Rudolf T.; Verhallen, … - In: The journal of product innovation management : an … 30 (2013) 3, pp. 560-573
Persistent link: https://www.econbiz.de/10009752180