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The story is as good as the real thing : early customer input on product applications of redically new technologies
Hende, Ellis van den; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 4, pp. 655-666
Persistent link: https://www.econbiz.de/10009561547
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Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den; Dahl, Darren W.; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
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Drivers and consequences of narrative transportation : understanding the role of stories and domain-specific skills in improving radically new products
Schweitzer, Fiona; Hende, Ellis van den - In: The journal of product innovation management : an … 34 (2017) 1, pp. 101-118
Persistent link: https://www.econbiz.de/10011649998
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Technologically reflective individuals as enablers of social innovation
Schweitzer, Fiona; Rau, Christiane; Gassmann, Oliver; … - In: The journal of product innovation management : an … 32 (2015) 6, pp. 847-860
Persistent link: https://www.econbiz.de/10011441506