Showing 1 - 10 of 295
Persistent link: https://www.econbiz.de/10011809713
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to … innovation process has to be weighed against the costs. Virtual customer integration has been discussed as a way to limit these … sourcing of ideas. Especially the integration of the customer in the execution phase of the innovation process remains largely …
Persistent link: https://www.econbiz.de/10014199231
Web-based extended reality (XR) is an umbrella term for applications such as augmented reality and virtual reality. However, prior studies have only focused on the technological advancement of XR applications. Thus, this research explored the impact of the user experience-based design...
Persistent link: https://www.econbiz.de/10014452006
This research provides knowledge and builds theory related to how and why consumers engage in unsolicited innovation … from the organization(s) linked to the source material of their innovation, and of their interpretation of the overall … context in which they engage in innovation. This paper reveals that there are two main types of ‘creative consumers' – those …
Persistent link: https://www.econbiz.de/10012845457
As social influence plays a key role in the diffusion of new product, a customer's value goes beyond her own product purchase. Building on the two-segment Influential-Imitator asymmetric influence model by Van den Bulte and Joshi (2007), our model posits that a customer's value (CV) comes...
Persistent link: https://www.econbiz.de/10012889924
This paper summarises some of the content and conclusions of a new book which discusses the innovation, design and …) phones – from their original inventions to the present. It discusses common patterns of innovation, how environmental … environment. It concludes with trends and sustainability challenges for future consumer product design and innovation …
Persistent link: https://www.econbiz.de/10012980748
This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …
Persistent link: https://www.econbiz.de/10011738364
Persistent link: https://www.econbiz.de/10014142909