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The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by … product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we …
Persistent link: https://www.econbiz.de/10009579600
incremental versus radical innovation. We develop a theory rooted in classical behavioral economics of reference-building, and … different degrees of innovation in successive musical album releases, by using a multi-attribute musical description of songs … utilized to adopt appropriate innovation rates to tailor-make products that cater to the preference structures of target …
Persistent link: https://www.econbiz.de/10014087887
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Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012511545
leads to new insights on entry, horizontal product innovation, and price discrimination. …
Persistent link: https://www.econbiz.de/10012520198
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's 'beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012585366
User innovation contributes significantly to societal advancement, particularly in developing novel products and … contributions to the common good. This paper investigates end-users' perceptions of user innovation, a critical yet underexplored … through semi-structured interviews (n=5) and quantitative research using a 2x3 (User Innovation vs. Producer Innovation …
Persistent link: https://www.econbiz.de/10014433979
to perceptually expand an innovation's categorical boundaries and to cast the innovation as emotionally-resonant with the … broadening the organization's innovation practices. We advance a theoretical model that relaxes the assumption that cognitive … that appeal to organizational sentiments and aspirations in innovation adoption …
Persistent link: https://www.econbiz.de/10011901491