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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective

Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751

Persistent link: https://www.econbiz.de/10011384182

There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda

Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829

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Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market

Durmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, … - In: Journal of business-to-business marketing 24 (2017) 1, pp. 35-56

Persistent link: https://www.econbiz.de/10011674246

New product success : empirical evidence from SMEs in China

Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601

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Integrated design and new product success

Ettlie, John E. - 2006

Persistent link: https://www.econbiz.de/10003349320

Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150

Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning

Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30

Persistent link: https://www.econbiz.de/10012593369

Examining market orientation, new product development and performance

Julian, Craig C.; Osman Mohamad; Wangbenmad, Chutima - In: Journal for global business advancement : JGBA 13 (2020) 4, pp. 431-446

Persistent link: https://www.econbiz.de/10012516143

Expect success, get success : how self-fulfilling prophecy can impact new product development

Watson, Amy; Obal, Michael W.; Kannan, Rangapriya - In: Research-technology management 64 (2021) 4, pp. 29-36

Persistent link: https://www.econbiz.de/10012607623

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