Narrow search
Showing 1 - 10 of 2,679
Cover Image
Integrated design and new product success
Ettlie, John E. - 2006
Persistent link: https://www.econbiz.de/10003349320
Cover Image
Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations
Gerhard, Daniel - 2014
Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
Persistent link: https://www.econbiz.de/10012751150
Cover Image
The influence of design thinking on open innovation
Loderer, Maria; Kock, Alexander - In: International journal of innovation management 25 (2021) 10, pp. 2140001-1-2140001-23
Persistent link: https://www.econbiz.de/10012939432
Cover Image
Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
Cover Image
Examining the roles of product complexity and manager behavior on product design decisions : an agent-based study using NK simulation
Giannoccaro, Ilaria; Nair, Anand - In: IEEE transactions on engineering management : EM 63 (2016) 2, pp. 237-247
Persistent link: https://www.econbiz.de/10011486977
Cover Image
Key determinants of the successful adoption of new product development methods
Graner, Marc; Mißler-Behr, Magdalena - In: European journal of innovation management : EJIM 16 (2013) 3, pp. 301-316
Persistent link: https://www.econbiz.de/10009779880
Cover Image
Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed
Persistent link: https://www.econbiz.de/10001575234
Cover Image
A structured approach to forming creative teams in new product development
Sosa, Manuel; Franck, Marie - 2010
Persistent link: https://www.econbiz.de/10008807071
Cover Image
Open Innovation in der Praxis : Erfahrungen, Fallbeispiele, Erfolgsmethoden
Ili, Serhan (ed.); Schmölders, Matthias (ed.);  … - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10014009068