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Integrated design and new product success

Ettlie, John E. - 2006

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Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

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Competitive imitation strategy for new product-market success

Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123

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The influence of design thinking on open innovation

Loderer, Maria; Kock, Alexander - In: International journal of innovation management 25 (2021) 10, pp. 2140001-1-2140001-23

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Innovator's Playbook : How to Create Great Products, Services and Experiences That Your Customers Will Love.

Baird, Nathan - 2020

! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design …? -- Design takes over -- Jumping to solutions -- Why do they jump? -- Integrating the new design methods to improve innovation …-off workshop -- The innovation opportunity -- Make it defined and engaging -- Write up final project challenge and brief …