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In the actual scenario characterised by new and ever-changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to...
Una versión preliminar de este caso fue presentada como ponencia en el «Second European Conference on Management of Technology» (EUROMOT), celebrado en septiembre de 2006 en Birmingham.
A rich body of literature has emerged from research on Western new product development (NPD). However, the impact of country- and culture-specific influences on these processes has not been examined in detail yet. Hence, this study identifies the differences in NPD practices between the Indian...
This paper demonstrates the latest research results of the relationship between cross functional product development teams and project respectively team performance. The aim of this paper is to support the basic hypothesis of the author, which is “The higher the technical draughters’...
This experimental field study examines the influence of a variable ratio between engineers and technical draftspeople in New Product Development (NewPD) Teams in a three-dimensional CAD construction environment on economic and socio-psychological efficiency. With the implementation of the 3D CAD...
This paper explores the role of centrality and structural holes positions on the likelihood to develop new products and the moderating role of the open innovation flow, a measure of the net knowledge flow crossing the firm’s boundaries, on the aforementioned relation. We argue that network...
Managers entrusted with new product development (NPD) have to seek the optimal balance between prior competencies and learning activities to generate successful products. Yet prior NPD research has largely taken a positivistic view of learning despite an inkling that too much learning can lead...
Increased concern about the environmental and health effects of wood preservation methods motivate producers to find new wood products for outdoor use that combine durability, environmental friendliness and consumer appeal. Consequently, the industry must improve its ability to elicit key...