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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011446769
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Product development drivers in literature and practice
Majava, Jukka; Haapasalo, Harri; Belt, Pekka; Mottonen, … - In: International journal of product development : IJPD 18 (2013) 6, pp. 512-530
Persistent link: https://www.econbiz.de/10010391234
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The relationship between NPD innovation and NPD performance : the moderating role of NPD best practices in Indian manufacturing industry
Vinayak, Kalluri; Kodali, Rambabu - In: Measuring business excellence : the journal of … 18 (2014) 2, pp. 39-59
Persistent link: https://www.econbiz.de/10010393643
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Contingent effects of managerial guanxi on new product development success
Cui, Nan; Wen, Na; Xu, Lan; Yao, Qin - In: Journal of business research : JBR 66 (2013) 12, pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148
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Impact of strategic type on success measures for product development projects
Manion, Michael T.; Cherion, Joseph - In: The journal of product innovation management : an … 26 (2009) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10003799265
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Planung und Umsetzung von Innovationsprojekten : zur Wirkung des Coalignment
Stockstrom, Christoph - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003838787