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consumers. This paper explores the marketing tactics utilized by Dove brand and Nike, Inc. Although the means were different …
Persistent link: https://www.econbiz.de/10009468757
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
Source: Dissertation Abstracts International, Volume: 52-08, Section: B, page: 4523.
Persistent link: https://www.econbiz.de/10009472440
In two experiments, we show that the beliefs women have about the controllability of their weight (i.e., weight locus of control) influences their responses to advertisements featuring a larger-sized female model or a slim female model. Further, we examine self-referencing as a mechanism for...
Persistent link: https://www.econbiz.de/10009475207
Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar not spent dining out. What determines the extent to which consumers...
Persistent link: https://www.econbiz.de/10009475420
Since the cognitive ability to process information is limited, people often rely on stereotypes to help them make sense of their social environment. These knowledge structures allow people to utilize past experiences and social learning to infer the characteristics and behaviors of individual...
Persistent link: https://www.econbiz.de/10009475464
the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …
Persistent link: https://www.econbiz.de/10009475473
service quality. There is also evidence which indicates that services' marketing practitioners also believe expectations are …
Persistent link: https://www.econbiz.de/10009477843
This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers' perceptions of...
Persistent link: https://www.econbiz.de/10009450641