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Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams - In: Global advertising practice in a borderless world, (pp. 127-143). 2017
Persistent link: https://www.econbiz.de/10011668021
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China: unique approaches to advertising in a globalising world
Bilby, Julie; Sinha, Kunal - In: Global advertising practice in a borderless world, (pp. 192-207). 2017
Persistent link: https://www.econbiz.de/10011668026
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard; Hirschmann, Johannes - In: Journal of international marketing 24 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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Impact of religious participation, social interactions and globalization on meat consumption : evidence from India
Filippini, Massimo; Srinivasan, Suchita - In: Energy economics 84 (2019), pp. 1-13
Persistent link: https://www.econbiz.de/10012176914
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Shared consumer needs across India and China : a path to global advertising of services?
Sadarangani, Pradip H.; Krishnamurthy, Anup; Bagozzi, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10011708294
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Impact of religious participation, social interactions and globalisation on meat consumption : evidence from India
Filippini, Massimo; Srinivasan, Suchita - 2018
meant that meat consumption has also risen. India is an example of a country where a large share of the population has been …
Persistent link: https://www.econbiz.de/10011944559
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Global garment chains, local labour activism : new challenges to trade union and NGO activism in the Tiruppur garment cluster, South India
Neve, Geert de - In: Hidden hands in the market : ethnographies of fair …, (pp. 213-240). 2008
Persistent link: https://www.econbiz.de/10003866948
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Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren; Eckhardt, Giana M. - In: Marketing theory 12 (2012) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10009539208