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The sales force deployment problem is considered which arises in many selling organizations. As a solution a novel mixed-integer formulation is introduced which is specifically characterized by an infinite number of variables. A column generation approach is proposed to obtain upper and lower...
Persistent link: https://www.econbiz.de/10011734913
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The sales force deployment problem is considered which arises in many selling organizations. As a solution a novel mixed-integer formulation is introduced which is specifically characterized by an infinite number of variables. A column generation approach is proposed to obtain upper and lower...
Persistent link: https://www.econbiz.de/10011558749
Sales force deployment involves the concurrent resolution of four interrelated subproblems: sizing the sales force, salesman location, sales territory alignment, and sales resource allocation. The first subproblem addresses the topic of selecting the appropriate number of salesman. The salesman...
Persistent link: https://www.econbiz.de/10011583002
Sales force deployment involves the simultaneous resolution of four interrelated subproblems: sales force sizing, salesman location, sales territory alignment, and sales resource allocation. The first subproblem deals with selecting the appropriate number of salesman. The salesman location...
Persistent link: https://www.econbiz.de/10009203774
The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...
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