Similar Search Results

The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences

Woźniczka, Jarosław - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 195-207

Persistent link: https://www.econbiz.de/10011650034

Synergy of corporate and marketing culture in fostering corporate social responsibility

Susnienė, Dalia; Žostautiene, Daiva - In: Journal of promotion management : JPM 22 (2016) 2, pp. 209-223

Persistent link: https://www.econbiz.de/10011522089

Mapping the intellectual linkage of sustainability in marketing

Tian, Yating; Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10014304302

Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns

Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376

Persistent link: https://www.econbiz.de/10012017531

Business ethics : a critical approach integrating ethics across the business world

Esposito, Mark (contributor); … - 2012 - 1st ed

Events such as Trafigura's illegal dumping of toxic waste in Côte d'Ivoire and BP's environmentally disastrous oil spill in the Gulf of Mexico have highlighted ethical issues in international business at a time when business leaders, academics and business schools were reflecting on their own...