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Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee

Bushra, Mazia Fateen; Ahmad, Ayaz; Ahmad, Wisal; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013401629

Creativity and space : labour and the restructuring of the German advertising industry

Thiel, Joachim - 2005

Persistent link: https://www.econbiz.de/10004832342

How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010424084

Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation

Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866

Persistent link: https://www.econbiz.de/10012178439

Mad women : gendered divisions in the Swedish advertising industry, 1930-2012

Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291

Persistent link: https://www.econbiz.de/10011670877

Advertising Age - Data center

Ad Age Group <New York, NY>

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.

Persistent link: https://www.econbiz.de/10005843078