Intro -- When Being Yourself Isn't Enough -- Anticipate and Adapt to Cultural Differences -- Listen and Watch for Cultural Differences -- Speaking and Writing Across Cultures -- What's in a Name -- Using Humor Appropriately -- Communicate Respect for Other Cultures -- Expanding Horizons --...

The article is devoted to the development of approaches to intercultural business communication in the context of globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve mutual understanding with a foreign business partner....

Manuel Castells--one of the world's pre-eminent social scientists--has drawn together a stellar group of contributors to explore the patterns and dynamics of the network society in its cultural and institutional diversity. The book analyzes the technological, cultural and institutional...