Narrow search
Showing 1 - 10 of 91,072
Cover Image
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Cover Image
Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Cover Image
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Cover Image
Coordinating static and dynamic supply chains with advertising through two-part tariffs
Lambertini, Luca - 2013
Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …
Persistent link: https://www.econbiz.de/10011730985
Cover Image
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996
Persistent link: https://www.econbiz.de/10001319630
Cover Image
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang; Cao, Zixia; Pei, Zhi - In: Journal of business research : JBR 69 (2016) 2, pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Cover Image
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Cover Image
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing; Wei, Jerry C. - In: European journal of operational research : EJOR 197 (2009) 2, pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Cover Image
Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Cover Image
The unique equilibrium in a model of sales with costly advertising
Arnold, Michael A.; Zhang, Lan - In: Economics letters 124 (2014) 3, pp. 457-460
Persistent link: https://www.econbiz.de/10010495111