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Grundzüge der Neuroökonomie : so entstehen Entscheidungen

Peyrolón, Pablo - 2020

Geld -- Risikotoleranz und Angst -- Neuromarketing -- Irrational und emotional -- Die vier Grundbedürfnisse … Marketingstrategie von Unternehmen (Neuromarketing). Der Autor stellt dar, wie die Funktionsweise und Grundbedürfnisse unseres Gehirns … Risikotoleranz und Angst Neuromarketing Irrational und emotional Die vier Grundbedürfnisse Die Zielgruppen Finanzanalysten, Marketing …

Persistent link: https://www.econbiz.de/10012402611

Portfolio decisions and brain reactions via the CEAD method

Majer, Piotr; Mohr, Peter; Heekeren, Hauke R.; Härdle, … - 2014

Decision making can be a complex process requiring the integration of several attributes of choice options. Understanding the neural processes underlying (uncertain) investment decisions is an important topic in neuroeconomics. We analyzed functional magnetic resonance imaging (fMRI) data from...

Persistent link: https://www.econbiz.de/10010379977

Improving business innovation and research through the application of neuromarketing with ethics : a framework

Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaina … - In: International journal of business innovation and research 9 (2015) 1, pp. 52-64

Persistent link: https://www.econbiz.de/10011506834

Neuroscience in consumer marketing research : an analysis drawn from the examples of food products

Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172

Persistent link: https://www.econbiz.de/10011339354

An introductory guide to organizational neuroscience

Murray, Micah M.; Antonakis, John - In: Organizational research methods : ORM 22 (2019) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10012005360

Risky choices and emotion-based learning

Lucarelli, Caterina; Uberti, Pierpaolo; Brighetti, Gianni; … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 59-73

Persistent link: https://www.econbiz.de/10011506099

Neural evidence of regret and its implications for investor behavior

Frydman, Cary; Camerer, Colin - In: The review of financial studies 29 (2016) 11, pp. 3108-3139

Persistent link: https://www.econbiz.de/10011620006

The neural inhibition of learning increases asset market bubbles : experimental evidence

Efremidze, Levan; Sarraf, George; Miotto, Karen; Zak, … - In: The journal of behavioral finance : a publication of … 18 (2017) 1, pp. 114-124

Persistent link: https://www.econbiz.de/10012008628

Using non-invasive brain stimulation to test the role of self-control in investor behavior

Li, Jianbiao; Niu, Xiaofei; Li, Dahui; Cao, Qian - 2018

We test whether self-control causally affects investor behavior with the non-invasive brain stimulation. Subjects trade stocks in an experimental asset market while their levels of self-control are exogenously varied by applying weak currents stimulation to a control-related brain area. We...

Persistent link: https://www.econbiz.de/10011844518

Behavioural economics and finance

Baddeley, Michelle - 2019 - Second edition

Persistent link: https://www.econbiz.de/10011885653

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