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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
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Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi; Ayyash, Mohannad Moufeed - In: International journal of networking and virtual … 24 (2021) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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A systematic review on social commerce
Esmaeili, Leila; Golpayegany, S. A. Hashemi - In: Journal of strategic marketing 27 (2019) 4, pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
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The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree; Vogel, Douglas R. - In: International journal of business information systems : … 16 (2014) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
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Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit; Mahara, Tripti - In: Global business review 21 (2020) 4, pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
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Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
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The impact of websites and social media marketing on the efficiency of e-commerce
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28
Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...
Persistent link: https://www.econbiz.de/10013326381