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Year of publication
Subject
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Advertising music 144 Werbemusik 144 Brand management 57 Markenführung 57 Consumer behaviour 56 Konsumentenverhalten 56 Werbewirkung 44 Advertising effects 43 Musik 39 Music 38 Music industry 31 Musikwirtschaft 31 Brand image 20 Markenimage 20 Brand 19 Werbung 19 Advertising 18 Markenartikel 18 Akustische Markenführung 13 Deutschland 12 Germany 12 Emotion 10 Marketing management 9 Marketingmanagement 9 Fernsehwerbung 8 Television advertising 8 Einzelhandel 7 Europa 7 Europe 7 Perception 7 Wahrnehmung 7 Hörfunkwerbung 6 Radio advertising 6 Corporate reputation 5 Firmenimage 5 Ladengestaltung 5 Personality psychology 5 Persönlichkeitspsychologie 5 Retail trade 5 Sonic branding 5
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Online availability
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Undetermined 49 Free 6 CC license 1
Type of publication
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Article 110 Book / Working Paper 34
Subcategories
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Article in journal 77 Book section 32 Case study 9 Proceedings 3 Textbook 3 Working paper 1
Language
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English 91 German 50 French 3
Author
All
Steiner, Paul 8 Kastner, Sonja 4 Kemp, Elyria 4 Spence, Charles 4 Allan, David 3 Anand, Sandip 3 Craton, Lincoln G. 3 Kopp, Steven W. 3 Pathak, Abhishek 3 Raja, Md Washim 3 Roth, Simone 3 Abolhasani, Morteza 2 Ballouli, Khalid 2 Borders, Aberdeen Leila 2 Bronner, Kai 2 Bui, M̃y 2 Calvert, Gemma Anne 2 Fraser, Cynthia 2 Graakjær, Nicolai 2 Groves, John 2 Hirt, Rainer 2 Kilian, Karsten 2 Kleinjohann, Michael 2 Krugmann, Dennis 2 Lantos, Geoffrey P. 2 Laver, Mark 2 Lepa, Steffen 2 Lerman, Dawn B. 2 Liu, Min 2 Lowrey, Tina M. 2 Luna, David 2 Monin Techawachirakul 2 Motoki, Kosuke 2 Natesan, Chinna 2 Nufer, Gerd 2 Oakes, Steve 2 Salzmann, Ralph 2 Shrum, L. J. 2 Andersson, Pernille K. 1 Anglada-Tort, Manuel 1
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Institution
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Springer Fachmedien Wiesbaden 3 Fachhochschule Reutlingen / European School of Business 1 Netherlands Ministry of Agriculture, Industry and Commerce at the Hague 1 Springer Gabler <Firma> 1 Verlag Dr. Kovač 1
Published in...
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft 19 Psychology & marketing 6 SpringerLink / Bücher 6 Journal of retailing and consumer services 5 International journal of advertising : the review of marketing communications 4 The journal of consumer marketing 4 Journal of advertising research 3 Journal of marketing communications 3 Marketing letters : a journal of research in marketing 3 Designing and communicating experience 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of business research : JBR 2 Journal of consumer behaviour : an international research review 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of international consumer marketing 2 Journal of promotion management : JPM 2 Research 2 Reutlinger Diskussionsbeiträge zu Marketing und Management 2 Routledge interpretive marketing research 2 Springer eBook Collection / Business and Economics 2 The international review of retail, distribution and consumer research 2 The journal of brand management : an international journal 2 The journal of product & brand management 2 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 2 Transnational studies in jazz 2 essentials 2 AMS review : official publication of the Academy of Marketing Science 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation 1 Asia Pacific journal of marketing and logistics 1 Branded spaces : experience enactments and entanglements 1 Cutting edge international research 1 Economy 4.0 and the COVID-19 pandemic : a review of research 1 European journal of marketing 1 Gabler Edition Wissenschaft 1 Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Gabler-Edition Wissenschaft 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1 Innovation in advertising and branding communication 1
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Source
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ECONIS (ZBW) 144
Showing 1 - 50 of 135
 
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Generative AI-enabled music generation in marketing and consumer response
Iversen, Philipp - 2026
Generative AI is revolutionizing the marketing industry by producing high-quality, cost-effective and time-efficient content. This study investigates the potential of AI-generated music in digital advertising. Two studies, a survey and a real-world A/B test, evaluate the different songs on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650957
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013484607
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Music as a shaping agent of brand meaning : the case of BZRP Music Session #53
Cenizo, Coral - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666199
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Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë; Korschun, Daniel - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584096
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015050106
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014576995
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Sonic branding : a narrative review at the intersection of art and science
Spence, Charles; Keller, Steve - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555574
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Building strong brands and engaging customers with sound
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464984
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Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012263504
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014434783
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The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed; El Badawy, Heba Y. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438633
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Connecting tourists to musical destinations : the role of musical geographical imagination and aesthetic responses in music tourism
Zhuang, Min; Zhang, Honglei; Li, Peizhe; Shen, Caiyun; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304546
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Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331820
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Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria; Kopp, Steven W.; Bui, M̃y - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014336994
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Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika; Gorzelańczyk, Natalia - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325891
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann; Raghubir, Priya - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014384292
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430197
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014422420
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Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran; Munichor, Nira - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296405
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013350955
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013429053
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Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil; Lee, Hyun-Woo; Han, Jin Wook; Kim, Dong-Kyu - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012797835
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The sound of brands
Nufer, Gerd; Moser, Horst - 2018
The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011974307
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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza; Oakes, Steve; Golrokhi, Zahra - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648302
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The sound factor in autoplay mobile video ads
Kim, Eunah; Huh, Jisu - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648305
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Quick Guide Sound Marketing : wie Sie mit akustischen Reizen Ihre Marke stärken
Steiner, Paul - 2021
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.Der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012587238
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Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt; Teggart, Andi; Cabodi, Kyle; Hills, Julian - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012588613
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Audio design in branding and advertising
Rodero, Emma; Larrea, Olatz - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012391633
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim; Anand, Sandip; Allan, David - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012423914
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Identifying opportunities to optimize the music in TV commercials : a systematic content analysis
Breves, Priska; Herget, Ann-Kristin; Schramm, Holger - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012245006
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Towards a common terminology for music branding campaigns
Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012178700
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The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek; Velasco, Carlos; Spence, Charles - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012298801
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Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271613
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim; Anand, Sandip; Kumar, Ibha - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012203478
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
In der multisensuellen Kommunikation der Corporate Identity kommt der akustischen Markenführung bei der Positionierung von Unternehmen, Marken und Produkten im wachsenden Kampf um die Aufmerksamkeit von Konsumenten zunehmende Bedeutung zu. Mit Background-Musik am Point-of-Sale oder in der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012402999
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
Book / Working Paper
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012171430
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New music recommendation algorithm facilitates audio branding
Barth, Bertram; Borgstedt, Silke; Edwards, James - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012103802
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011882356
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011865291
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
Edition: 3., aktualisierte und erweiterte Auflage
Book / Working Paper
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.
Edition: 2., aktualisierte und erw. Aufl.
Book / Working Paper
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., akt. u. erw. Aufl. 2014
Edition: 2., akt. u. erw. Aufl. 2014
Book / Working Paper
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011970151
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011697391
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Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011698094
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011814865
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011814990
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011637196
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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011729551
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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.; Curasi, Carolyn Folkman; … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011724563
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Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009540671
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Audio Branding meets Ambush Marketing
Nufer, Gerd; Hirt, Rainer - 2011
Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009521876
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011453859
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