EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Affiliate marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Marketing cooperation 323 Marketingkooperation 323 Deutschland 127 Vertikales Marketing 127 Germany 110 Theorie 88 Theory 88 Brand management 69 Markenführung 69 USA 58 United States 57 Marketingmanagement 47 Marketing management 46 Consumer behaviour 41 Konsumentenverhalten 41 Unternehmenskooperation 41 Marketing 39 Lieferantenmanagement 31 Supplier relationship management 31 Inter-firm cooperation 30 Markenartikel 30 Football 29 Fußball 29 Distribution channel 28 Vertriebsweg 28 Online-Marketing 27 Internet marketing 26 Brand 25 Markenpolitik 25 Strategische Allianz 25 Fernsehprogramm 23 Professional sports 23 Profisport 23 Strategic alliance 23 Television programme 23 Beziehungsmarketing 20 Brand image 20 Erfolgsfaktor 20 Markenimage 20 Relationship marketing 20
more ... less ...
Online availability
All
Undetermined 53 Free 31
Type of publication
All
Book / Working Paper 261 Article 214
Type of publication (narrower categories)
All
Article in journal 121 Aufsatz in Zeitschrift 121 Hochschulschrift 97 Aufsatz im Buch 86 Book section 86 Thesis 69 Graue Literatur 51 Non-commercial literature 51 Dissertation u.a. Prüfungsschriften 39 Arbeitspapier 27 Working Paper 27 Collection of articles of several authors 14 Sammelwerk 14 Case study 13 Fallstudie 13 Bibliografie enthalten 11 Bibliography included 11 Konferenzschrift 10 Conference proceedings 9 Aufsatzsammlung 6 Advisory report 2 Amtsdruckschrift 2 Government document 2 Gutachten 2 Handbook 2 Handbuch 2 Interview 2 Mikroform 2 Collection of articles written by one author 1 Lehrbuch 1 Preprint 1 Sammlung 1 Textbook 1
more ... less ...
Language
All
German 259 English 186 Undetermined 20 French 4 Italian 2 Polish 2 Swedish 2
more ... less ...
Author
All
Peitz, Martin 11 Hakenes, Hendrik 7 Kruse, Jörn 7 Coughlan, Anne T. 6 Olbrich, Rainer 6 Quitzau, Jörn 6 Bormann, Patrick 5 Meffert, Heribert 5 Schellhaaß, Horst-Manfred 5 Ahlert, Dieter 4 Enderle, Gregor 4 Feige, Stephan 4 Hausladen, Helmut 4 Irrgang, Wolfgang 4 Steffenhagen, Hartwig 4 Stern, Louis W. 4 Tomczak, Torsten 4 Ansary, Adel I. 3 Aust, Gerhard 3 Besch, Michael 3 Buscher, Udo 3 Ceyp, Michael H. 3 Czech-Winkelmann, Susanne 3 Franck, Egon 3 Gottschlich, Hendrik 3 Huber, Frank 3 Härdtl, Gunter 3 Ilicic, Jasmina 3 Mattmüller, Roland 3 Mizera, Sue 3 Pabst, Oliver 3 Schröder, Hendrik 3 Schögel, Marcus 3 Sewing, Eva 3 Tennbakk, Berit 3 Tunder, Ralph 3 Anders, Sven 2 Antz, Christian 2 Ballestar, María Teresa 2 Barnes, Stuart 2
more ... less ...
Institution
All
Nomos Verlagsgesellschaft 4 A. C. Nielsen Company <Northbrook, Ill.> 1 Agrarsoziale Gesellschaft 1 Albert-Ludwigs-Universität Freiburg 1 Bayerische Landesanstalt für Landwirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Dachverband Wissenschaftlicher Gesellschaften der Agrar-, Forst-, Ernährungs-, Veterinär- und Umweltforschung 1 Deutsche Gesellschaft für Tourismuswissenschaft 1 Deutsche Gesellschaft für Verbandsmanagement 1 Deutschland / Bundeswehr / Universität Hamburg 1 Europäische Kommission / Generaldirektion Wettbewerb 1 Forschungsinstitut für Biologischen Landbau 1 Forum Verbandsmarketing <2., 2009, Düsseldorf> 1 Franz von Liszt-Institut für Internationales Recht und Rechtsvergleichung 1 Institut für Betriebswirtschaft und Agrarstruktur 1 Institut für Landwirtschaftliche Betriebslehre <Bonn> 1 Institut für Wirtschaftspolitik <Hamburg> 1 Institutt for Økonomi <Bergen> 1 Jean-Monnet-Workshop <1, 2003, Gießen> 1 Monopolkommission 1 Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre 1 Symposium Wein und Tourismus <1, 2010, Freyburg (Unstrut)> 1 Universität Kassel / Fachbereich Ökologische Agrarwissenschaften 1 Universität Konstanz 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Witzenhäuser Konferenz <18, 2010, Witzenhausen> 1 h+p Hachmeister + Partner 1
more ... less ...
Published in...
All
Europäische Hochschulschriften / 5 13 The journal of brand management : an international journal 13 Driving traffic and customer activity through affiliate marketing 8 Journal of business research : JBR 7 Gabler Edition Wissenschaft 6 Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung 6 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 6 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 5 Schriften zu Distribution und Handel 5 Schriftenreihe Unternehmensführung und Marketing 5 Gabler-Edition Wissenschaft 4 Hamburger Schriften zur Marketingforschung 4 Organised retailing and agri-business : implications of new supply chains on the Indian farm economy 4 Thexis / Fachbericht für Marketing 4 Handelsforschung 3 Journal of rural cooperation 3 Marketing letters : a journal of research in marketing 3 Research 3 Schriften zu Marketing und Management 3 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 2 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 2 Berichte aus der Betriebswirtschaft 2 Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft 2 Betriebswirtschaftliche Forschungsergebnisse 2 Collaborations et réseaux : approches transversales en management 2 Dresdner Beiträge zur Betriebswirtschaftslehre 2 ERIM report series research in management 2 Forschen und Wissen / Wirtschaftswissenschaften 2 Forschungsberichte / Lehr- und Forschungsschwerpunkt "Umweltverträgliche und Standortgerechte Landwirtschaft" an der Landwirtschaftlichen Fakultät der Rheinischen Friedrich-Wilhelms-Universität 2 Freiberger Arbeitspapiere 2 Hohenheimer agrarökonomische Arbeitsberichte 2 Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln 2 International Journal of Electronic Finance 2 International journal of entrepreneurship and small business 2 Journal of business ethics : JOBE 2 Journal of retailing and consumer services 2 Market behavior of agricultural cooperatives 2 Marketing intelligence & planning 2 Marktorientierte Unternehmensführung 2 Neue betriebswirtschaftliche Forschung : Nbf 2
more ... less ...
Source
All
ECONIS (ZBW) 403 USB Cologne (EcoSocSci) 66 RePEc 5 EconStor 1
Showing 1 - 50 of 475
Cover Image
Expert report on the review of the vertical block exemption regulation : information exchange in dual distribution : final report
Europäische Kommission / Generaldirektion Wettbewerb - 2022
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013284004
Saved in:
Cover Image
Umbrella Branding and the Provision of Quality
Peitz, Martin; Hakenes, Hendrik - 2021
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...
Persistent link: https://ebtypo.dmz1.zbw/10013318794
Saved in:
Cover Image
Competition in the German Electricity Retail Business: Innovation and Growth Strategies
Amelung, Torsten - 2020
This paper describes the development of the competition of electricity retail in Europe in general and the situation in Germany in particular. The competition in the retail business has been forcing electricity retailers to spend increasing resources on marketing, sales and customer service....
Persistent link: https://ebtypo.dmz1.zbw/10012293640
Saved in:
Cover Image
Co-branding research : where we are and where we could go from here
Pinello, Cinzia; Picone, Pasquale Massimo; Mocciaro Li … - In: European journal of marketing 56 (2022) 2, pp. 584-621
Persistent link: https://ebtypo.dmz1.zbw/10013173441
Saved in:
Cover Image
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://ebtypo.dmz1.zbw/10013167968
Saved in:
Cover Image
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick Mark - 2019
Die zunehmende Bedeutung des Affiliate-Marketing im Online-Werbemarkt -- Praktische Grundlagen und Prozess des Affiliate-Marketing -- Studien zur Mehrkanalforschung mit Blick auf das Affiliate-Marketing -- Gestaltungsparameter zur Steuerung des Klickpfads einer Affiliate-Marketingkampagne
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012402368
Saved in:
Cover Image
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick - 2019
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011982757
Saved in:
Cover Image
A literature review on consumer's complaining behavior and dissatisfaction : implication of marketing strategies with special reference to the online retail sector
Komal - In: Inventi impact: retailing & consumer services (2021) 3, pp. 190-205
Persistent link: https://ebtypo.dmz1.zbw/10012696532
Saved in:
Cover Image
Consumer interpretations of cobrands
Jones, Scott A.; Boush, David M. - In: International journal of business 26 (2021) 1, pp. 42-60
Persistent link: https://ebtypo.dmz1.zbw/10012492129
Saved in:
Cover Image
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius - 2021
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012424689
Saved in:
Cover Image
An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network
Beranek, Ladislav - In: International journal of electronic business 14 (2018) 3, pp. 189-211
Persistent link: https://ebtypo.dmz1.zbw/10011989691
Saved in:
Cover Image
Umbrella branding in pharmaceutical markets
Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13
Persistent link: https://ebtypo.dmz1.zbw/10012495806
Saved in:
Cover Image
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin; Choi, Dongwon; Baek, Tae Hyun; Oh, Sang Do; … - In: International journal of advertising : the review of … 39 (2020) 4, pp. 466-485
Persistent link: https://ebtypo.dmz1.zbw/10012260229
Saved in:
Cover Image
Die Reformbedürftigkeit der Vertikal-GVO am Beispiel von Plattformverboten und Preisparitätsklauseln
Teichmann, Emanuel - 2020 - 1. Auflage
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012268118
Saved in:
Cover Image
How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
Persistent link: https://ebtypo.dmz1.zbw/10012257529
Saved in:
Cover Image
Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016
Persistent link: https://ebtypo.dmz1.zbw/10012156396
Saved in:
Cover Image
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil; Peitz, Martin - 2016
This paper analyzes a mechanism through which a supplier of unknown quality can overcome its asymmetric information problem by selling via a reputable downstream rm. The supplier s adverse-selection problem can be solved if the downstream rm has established a reputation for delivering high...
Persistent link: https://ebtypo.dmz1.zbw/10011492196
Saved in:
Cover Image
Die Positionierung von Markenallianzen in Szenen als Option der strategischen Markenführung
Raabe, Thorsten (degree supervisor);  … - 2016
Die Dissertationsschrift greift den seit längerem geführten Diskurs nach der Relevanz von Szenen für das Marketing auf und fokussiert auf die Grundannahme, dass sich Szenen nicht ausschließlich durch bspw. geteilte Wertorientierungen und Rituale, sondern mindestens genauso häufig durch den...
Persistent link: https://ebtypo.dmz1.zbw/10011561429
Saved in:
Cover Image
Haftungsfragen beim Affiliate-Marketing : rechtliche Grenzen und Zurechnung (schutz-)rechtsverletzender Verhaltensweisen
Reuter, Simon - 2016 - 1. Auflage
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011545651
Saved in:
Cover Image
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew - 2019
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012008474
Saved in:
Cover Image
Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307
Persistent link: https://ebtypo.dmz1.zbw/10012058221
Saved in:
Cover Image
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://ebtypo.dmz1.zbw/10012060040
Saved in:
Cover Image
Evaluating the durability of brand alliances using Bayesian methods
Koschmann, Anthony - In: The journal of brand management : an international journal 26 (2019) 3, pp. 268-276
Persistent link: https://ebtypo.dmz1.zbw/10012060069
Saved in:
Cover Image
Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012126675
Saved in:
Cover Image
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://ebtypo.dmz1.zbw/10012105499
Saved in:
Cover Image
The rise and fall of United Grain Growers : cooperatives, market regulation, and free enterprise
Earl, Paul D. - 2019
"For much of the twentieth century, United Grain Growers was one of the major forces in Canadian agriculture. Founded in 1906, for much of its history UGG worked to give western farmers a “third way” between the competing poles of cooperatives like the Saskatchewan Wheat Pool and the private...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012112661
Saved in:
Cover Image
Understanding affiliation to cashback programs : an emerging technique in an emerging country
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of retailing and consumer services 47 (2019), pp. 78-86
Persistent link: https://ebtypo.dmz1.zbw/10011995454
Saved in:
Cover Image
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer; Bormann, Patrick; Hundt, Michael - In: Journal of advertising research 59 (2019) 3, pp. 342-356
Persistent link: https://ebtypo.dmz1.zbw/10012118869
Saved in:
Cover Image
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224
Persistent link: https://ebtypo.dmz1.zbw/10012200729
Saved in:
Cover Image
How positioning strategies affect co-branding outcomes : green marketing
Wason, Hilary; Charlton, Nathalie - In: Cogent business & management 2 (2015), pp. 1-12
Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand familiarity, brand equity and proximity to...
Persistent link: https://ebtypo.dmz1.zbw/10012036494
Saved in:
Cover Image
Social capital and diversification of cooperatives
Deng, Wendong - 2015
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011341744
Saved in:
Cover Image
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar; Greyser, Stephen A. - 2015
Persistent link: https://ebtypo.dmz1.zbw/10011543534
Saved in:
Cover Image
Kartellpolitik im Kaiserreich : das Kohlensyndikat und die Absatzorganisation im Ruhrbergbau 1893-1919
Böse, Christian - 2018
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011863168
Saved in:
Cover Image
Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, Amazon-Marketing, Content-Marketing, E-Mail-Marketing, Influen...
Lammenett, Erwin - 2018 - 3. Auflage, Auflage 2018
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011796402
Saved in:
Cover Image
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
Persistent link: https://ebtypo.dmz1.zbw/10011886219
Saved in:
Cover Image
Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa; Grau-Carles, Pilar; Sainz, Jorge - In: Journal of business research : JBR 88 (2018), pp. 407-414
Persistent link: https://ebtypo.dmz1.zbw/10011869853
Saved in:
Cover Image
Commerce-oriented revenue models for content providers : an experimental study of commerciality's effect on credibility
Berger, Benedikt - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 93-109
Persistent link: https://ebtypo.dmz1.zbw/10011874096
Saved in:
Cover Image
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://ebtypo.dmz1.zbw/10011820291
Saved in:
Cover Image
Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 575-590
Persistent link: https://ebtypo.dmz1.zbw/10011956596
Saved in:
Cover Image
A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
Persistent link: https://ebtypo.dmz1.zbw/10011930003
Saved in:
Cover Image
Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://ebtypo.dmz1.zbw/10011962032
Saved in:
Cover Image
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://ebtypo.dmz1.zbw/10011919262
Saved in:
Cover Image
Driving traffic and customer activity through affiliate marketing
Surabhi Singh (ed.) - 2018
"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10011662598
Saved in:
Cover Image
Affiliate marketing and customer satisfaction
Surabhi Singh - In: Driving traffic and customer activity through affiliate …, (pp. 1-10). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715390
Saved in:
Cover Image
Affiliate marketing : experiences of different companies
Narang, Ritu; Trivedi, Prashant - In: Driving traffic and customer activity through affiliate …, (pp. 11-32). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715392
Saved in:
Cover Image
Affiliate marketing strategy of Amazon India
Kaur, Jaspreet; Wadera, Deepti - In: Driving traffic and customer activity through affiliate …, (pp. 33-50). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715393
Saved in:
Cover Image
Amazon associates : a model of affiliate marketing
Kaur, Taranpreet - In: Driving traffic and customer activity through affiliate …, (pp. 51-63). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715396
Saved in:
Cover Image
Affiliate marketing empowers entrepreneurs
Chaturvedi, Mukesh - In: Driving traffic and customer activity through affiliate …, (pp. 64-80). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715397
Saved in:
Cover Image
Affiliate marketing for entrepreneurs : the mechanics of driving traffic to enhance business performance
Dixit, Shailja; Kesarwani, Hitesh - In: Driving traffic and customer activity through affiliate …, (pp. 81-100). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715399
Saved in:
Cover Image
Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA
Newton, Sarah; Ojo, Marianne - In: Driving traffic and customer activity through affiliate …, (pp. 101-112). 2018
Persistent link: https://ebtypo.dmz1.zbw/10011715403
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...