Firm-employee relationships are a prerequisite for customer-firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service component inherent to the environment in which...

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of...

In the article, a new phenomenon of global logistification provides a context for presenting the newest trends in the development of HR management and its role in logistics. The new trends include a growing internationalization of firms, combined flows of capital, people and technical knowledge,...

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...

Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...

Purpose The purpose of this paper is to understand the relation between the dimensions of employer brand (EB) attractiveness and the intention to submit a job application to the organisation. An increase of competitiveness in the business world has resulted in an increased effort by...

Das Werk betrachtet die Anwerbung und den Einsatz ausländischer Pflegekräfte im deutschen Gesundheitssystem. Nach einer statistischen Einordnung und einer arbeitsmarktpolitischen Betrachtung folgen mehrere Praxisbeispiele. In diesen wird aufgezeigt, wie der Einsatz ausländischer Pflegekräfte...

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of contents -- Preface -- Acknowledgments -- List of Editors -- List of Contributors -- Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR -- Chapter 2 Assessing the Validity of Employer Branding and...

Trust in companies and their executives seems to have declined in recent years (Edelman Trust Barometer, 2018; Reputation Institute, 2018; Tonkiss, 2009), with consequences for the credibility of the entire economic system. At the same time, there is some evidence, that social responsibility is...

Owing to a "War for Talent" every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked...

Intro -- Inhalt -- Abkürzungen -- Vorwort -- Rahmenbedingungen und Potenziale -- Fachkräfteeinwanderungsgesetz: Kontext, Regelungen und Handlungsansätze -- 1 Einleitung -- 2 Theorie und Praxis der Fachkräftezuwanderung -- 3 Fachkräfteeinwanderungsgesetz -- 3.1 Gesetzeslage -- 3.2...

Das ist die Zukunft der Arbeit. "Auf die Führungskraft kommt es an!" präsentiert die 52 wichtigsten Ergebnisse der global gröt︢en Gallup-Studie zur Zukunft der Arbeit. Angefangen bei neuen Arbeitsorganisationen, über Fachkräftemangel, Familienfreundlichkeit und Diversität bis hin zum...