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Year of publication
Subject
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Personalmarketing 1,302 HR marketing 1,297 Deutschland 382 Germany 377 Personalbeschaffung 371 Recruitment 347 Corporate reputation 276 Firmenimage 276 Personalmanagement 224 Human Resource Management 221 Markenführung 191 Brand management 189 Mitarbeiterbindung 132 Employee retention 131 Highly skilled workers 105 Hochqualifizierte Arbeitskräfte 105 Markenimage 80 Brand image 79 Social Web 76 Social web 76 Unternehmenskultur 72 Corporate culture 70 Employer branding 70 KMU 62 SME 62 Personalauswahl 61 Arbeitszufriedenheit 58 Job satisfaction 58 Internal communication 55 Interne Kommunikation 55 Theorie 55 Theory 55 Corporate Social Responsibility 54 Corporate social responsibility 54 Arbeitsuche 51 Job search 51 Personnel selection 51 Online-Marketing 43 Personalentwicklung 43 Arbeitskräfte 42
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Online availability
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Undetermined 320 Free 125
Type of publication
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Article 855 Book / Working Paper 448 Journal 2
Type of publication (narrower categories)
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Article in journal 467 Aufsatz in Zeitschrift 467 Aufsatz im Buch 381 Book section 381 Hochschulschrift 104 Case study 78 Fallstudie 78 Thesis 65 Collection of articles of several authors 60 Graue Literatur 60 Non-commercial literature 60 Sammelwerk 60 Aufsatzsammlung 53 Arbeitspapier 30 Working Paper 30 Ratgeber 28 Guidebook 23 Handbook 10 Handbuch 10 Lehrbuch 8 Textbook 7 Collection of articles written by one author 5 Conference paper 5 Konferenzbeitrag 5 Sammlung 5 Bibliografie enthalten 4 Bibliography included 4 Interview 4 Konferenzschrift 4 Conference proceedings 3 Einführung 3 Elektronischer Datenträger 3 Accompanied by computer file 2 Article 2 Elektronischer Datenträger als Beilage 2 Fallstudiensammlung 2 Glossar enthalten 2 Glossary included 2 Amtliche Publikation 1 Bibliografie 1
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Language
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German 680 English 621 Polish 2 Undetermined 2 Bulgarian 1 French 1 Italian 1 Lithuanian 1 Portuguese 1 Spanish 1
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Author
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Baum, Matthias 13 Walter, Benjamin von 11 Kabst, Rüdiger 9 Trost, Armin 9 Beck, Christoph 8 Bröckermann, Reiner 8 Burmann, Christoph 8 Hesse, Gero 8 Kremmel, Dietmar 8 Stumpf, Marcus 8 Kirchgeorg, Manfred 7 Mosley, Richard 7 Pepels, Werner 7 Jäger, Wolfgang 6 Sharma, Ravindra 6 Van Hoye, Greet 6 Weinrich, Kai 6 Welpe, Isabell M. 6 Yu, Kang Yang Trevor 6 Agarwal, Shivani 5 Buckmann, Jörg 5 Dineen, Brian R. 5 Edwards, Martin R. 5 Esch, Franz-Rudolf 5 Grace, Debra 5 Immerschitt, Wolfgang 5 Kanning, Uwe Peter 5 Lievens, Filip 5 Martin, Graeme 5 Näppä, Anna 5 Rana, Geeta 5 Tanwar, Karnica 5 Tumasjan, Andranik 5 Allen, David G. 4 App, Stefanie 4 Batt, Verena 4 Busold, Matthias 4 Büttgen, Marion 4 Grothe, Martin 4 Huber, Frank 4
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Institution
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Springer Fachmedien Wiesbaden 31 Berliner Wissenschafts-Verlag 7 Springer-Verlag GmbH 4 Stiftung Familienunternehmen 4 Deutsche Gesellschaft für Personalführung 3 MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG 3 Verlag Dr. Kovač 3 epubli GmbH 3 Carl Hanser Verlag 2 Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend / Referat Öffentlichkeitsarbeit 2 Eric Cuvillier <Firma> 2 Haufe-Lexware GmbH & Co. KG 2 Leuphana Universität Lüneburg 2 Trendence-Institut <Berlin> 2 W. Kohlhammer GmbH 2 Bayern / Bayerisches Staatsministerium für Wirtschaft, Infrastruktur, Verkehr und Technologie 1 Books on Demand GmbH <Norderstedt> 1 Campus Verlag 1 Center of Market Oriented Product and Production Management 1 DATEV eG 1 De Gruyter Oldenbourg 1 Deloitte-Mittelstandsinstitut <Bamberg> 1 Deutsches Seminar für Fremdenverkehr Berlin 1 Dr. Rainer Hampp <Firma> 1 Frankfurter Allgemeine Buch 1 Herbert Utz Verlag 1 Hochschule Augsburg 1 Hochschule Darmstadt 1 Hochschule für Öffentliche Verwaltung Kehl 1 Hogrefe Verlag 1 Josef Eul Verlag GmbH 1 Kassel University Press GmbH 1 MITP Verlags-GmbH & Co. KG 1 Nomos Verlagsgesellschaft 1 Optimus Verlag 1 Redline Verlag 1 Rheinland-Pfalz / Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau 1 ScienceFactory 1 Seminar für Führungskräfte <2000, Berlin> 1 Shaker Verlag 1
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Published in...
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SpringerLink / Bücher 39 Personalmarketing 2.0 : vom Employer Branding zum Recruiting 29 Employer Branding : Arbeitgeber positionieren und präsentieren 17 Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen 14 Human resource management 14 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen 12 Personalwirtschaft : das Magazin für den Job HR 12 Springer eBook Collection 12 Employer brand management : Arbeitgebermarken aufbauen und steuern 11 Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven 11 The journal of brand management : an international journal 11 essentials 11 War for Talents : Erfolgsfaktoren im Kampf um die Besten 10 European journal of marketing : EJM 9 The international journal of human resource management 9 Business horizons 8 Personnel review : a professional journal reporting new developments in research, theory and practice of personel management 8 Research 8 The journal of product & brand management 8 BestMasters 7 Employer branding for competitive advantage : models and implementation strategies 7 Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen 7 Journal of business and psychology 7 Journal of business research : JBR 7 Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management 7 European management journal 6 Global business review 6 International journal of selection and assessment 6 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 6 Personalführung : das DGFP Magazin für das Personalmanagement 6 Essentials 5 Innovations and challenges in human resource management for HR4.0 5 Journal of vocational behavior 5 Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen 5 The IUP journal of brand management : IJBRM 5 Corporate communications : an international journal 4 Corporate reputation review 4 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 4 European research studies 4
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Source
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ECONIS (ZBW) 1,301 EconStor 2 RePEc 2
Showing 1 - 50 of 1,305
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A Study on Impact of Employer Branding on Retention of Employees in it Sector
Shende, Swetal; Gupta, Rashmi - 2023
Being a part of an organization with a great work culture is very important for today's job seeker. Most of them will look at your company's social profiles and review of the organization before applying. So, it's also important that employees of the organization should feel motivated in the...
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The role of CSR in high potential recruiting : literature review on the communicative expectations of high potentials
Boehncke, Gerrit Adrian - In: Corporate communications : an international journal 28 (2023) 2, pp. 249-273
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I just work here! : employees as co-creators of the employer brand
Näppä, Anna; Styvén, Maria - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 73-93
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The face of the firm : the impact of employer branding on diversity
Kele, Juliet E.; Cassell, Catherine M. - In: British journal of management 34 (2023) 2, pp. 692-708
Persistent link: https://ebtypo.dmz1.zbw/10014279322
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Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel; Sousa, Bruno; Oliveira, José - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...
Persistent link: https://ebtypo.dmz1.zbw/10014319300
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The impact of corporate identity on reputation and employer's brand
Janechová, Jana Charvát; Bednárik, Jaroslav - In: Serbian journal of management : an international … 18 (2023) 1, pp. 59-69
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Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi; Järvenpää, Marko - In: Qualitative research in accounting & management 20 (2023) 3, pp. 337-371
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The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa - In: Corporate reputation review 26 (2023) 3, pp. 223-241
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Digitales Fachkräftemarketing im Handwerk : Webscraping-Analyse und Beratungstool
Meub, Lukas; Proeger, Till - 2023
Diese Studie nutzt Webscraping, um die Websites der Betriebe des Handwerkskammerbezirks Osnabrück-Emsland-Grafschaft Bentheim im Hinblick auf deren Aktivität im digitalen Fachkräftemarketing zu analysieren. Die Analyse erfolgt nach sechs Oberkategorien: monetäre Anreize und Zusatzleistungen,...
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Strategic internal communication for effective internal employer branding
Pološki Vokić, Nina; Tkalac Verčič, Ana; Sinčić … - In: Baltic journal of management : BJM 18 (2023) 1, pp. 19-33
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Modeling the Path to Brand Advocacy by Examining the Role of Employer Branding Dimensions – Evidence from Indian Education Sector
R, Yashwanth - 2023
Organizations are rapidly realizing the need to create strong employer brands to draw in and keep top talent in today's fiercely competitive business environment. Along with the emphasis on hiring and retaining talent, there is a growing understanding that employees may function as useful brand...
Persistent link: https://ebtypo.dmz1.zbw/10014360279
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Well-being among IT employees working remotely : post Covid-19 reality from the perspective of IT industry
Gross-Gołacka, Elwira; Brzegowy, Agnieszka; Kupczyk, Teresa - In: European research studies 25 (2022) 2, pp. 223-235
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Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13
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Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira; Van Hoye, Greet; Schollaert, Eveline - In: International journal of selection and assessment : IJSA 30 (2022) 4, pp. 486-502
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Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan; Han, Jian; Ramasamy, Bala; Peng, Siqing - In: Human resource management 61 (2022) 5, pp. 563-584
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Arbeitgeberattraktivität nach der Pandemie - Erwartungen von HochschulabsolventInnen an Beruf und Karriere
Lebrenz, Christian; Dorner, Lena; Regnet, Erika - 2022
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Designing job ads to stimulate the decision to apply : a discrete choice experiment with business students
Petry, Tanja; Treisch, Corinna; Peters, Mike - In: International journal of human resource management 33 (2022) 15, pp. 3019-3055
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Analysis of methodical approaches to employer brand management and evaluation
Dzhulai, Maryna - In: Technology audit and production reserves 3 (2022) 4/65, pp. 26-31
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Millenials’ Employer Brand Perception in a German Retail Context
Siegfried, Patrick - 2022
Since tangible assets of companies are becoming increasingly insignificant, emphasis should rather be placed on human capital as an essential source of competitive edge. This paper, accordingly, pursues the purpose to shed light on the major demands that the Millenials place on their prospective...
Persistent link: https://ebtypo.dmz1.zbw/10014086277
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How Does Employer Brand Influence Employees’ Openness to Change? The Mediating Role of Organizational Identification and Work Meaningfulness
Abulsaoud Ahmed Younis, Raghda - 2022
Purpose- This study aims to, empirically, test Employer Brand and Openness to change relationship. Moreover, this study tests a model in which Organizational Identification and Work Meaningfulness are included as mediators to explain Employer brand - Openness to change relationship....
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Gamified recruitment : a way to win the talent of tomorrow?
Martensen, Hannah; Martensen, Malte; Asanger, Johannes - In: Managerial economics 23 (2022) 1, pp. 49-75
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Impact of employer value proposition and social media use on the intention to apply for a job in the IT industry of Cietnam
Quoc Trung Pham; Duy Anh Vo - In: The South East Asian journal of management 16 (2022) 2, pp. 1-25
Persistent link: https://ebtypo.dmz1.zbw/10014261265
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Living up to young employees' expectations : employer brand management in health care organisations
Heilmann, Pia; Lampela, Hannele; Taipale-Erävala, Kyllikki - In: Managing global transitions : international research journal 20 (2022) 3, pp. 211-235
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You Say, Firm says : An Empirical Study on Online Employer Brand and Firm Performance
Hitt, Lorin M.; Jin, Fujie; Lou, Bowen - 2022
We examine how various digital communication channels jointly offer critical signals of the quality of a firm as an employer, build up its online employer brand, and affect firm value. Using large-scale multiyear datasets of online job reviews, social media posts and firm financial performance,...
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Analysis of Employer Brand for Young People
Dzhulai, Maryna; Fedulova, Iryna; Bolotina, Iryna - 2022
Different approaches to determining the employer brand were analyzed. The main components of the employer brand were identified. It is customary to divide the components of the employer brand into tangible and intangible ones. Material ones include wages, official employment, the material system...
Persistent link: https://ebtypo.dmz1.zbw/10013290958
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Employer branding and organizational attractiveness : current employees' perspective
Kalińska-Kula, Magdalena; Staniec, Iwona - In: European research studies 24 (2021) 1, pp. 583-603
Persistent link: https://ebtypo.dmz1.zbw/10012512554
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Use of modern IT solutions in the HRM activities : process automation and digital employer branding
Kurek, Dorota - In: European research studies 24 (2021) 1, pp. 152-170
Persistent link: https://ebtypo.dmz1.zbw/10012512696
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Motivating, caring for employee development and employer branding in diverse companies during the Covid-19 pandemic
Krugiełka, Agnieszka; Kostrzewa-Demczuk, Paulina - In: European research studies 24 (2021) 5, pp. 77-90
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant - In: International journal of business intelligence research … 12 (2021) 1, pp. 1-25
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Employer brand management : methodological aspects
Zhylinska, Oksana; Firsova, Svitlana; Bilorus, Tetiana; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 158-169
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Impact of banks' branding on attraction and retention of employees of banks in Bangladesh
Mustafa, Mohammed Sohail; Yesmin, Rexona; Ali, Anila - 2021
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Organizational Attractiveness and Person Job Fit As the Predictors of Intention to Stay of Employees Commercial Bank
Kaothan, Onanong - 2021
The purposes of this study are to 1) to study the level of organizational attractiveness, person–job fit, and intention to stay. 2) To study the relationship between organizational attractiveness and intention to stay. 3) To study the relationship between person–job fit and intention to...
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The Importance of Social Networks as a Tool for Employer Branding from the Viewpoint of Slovak Consumers
Nadanyiova, Margareta; Paurova, Veronika - 2021
Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...
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How do potential applicants make sense of employer brands?
Auer, Manfred; Edlinger, Gabriela; Mölk, Andreas - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 47-73
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The role of talent management and employee psychological contract on employer branding : a pragmatic conceptual model
Gamage, Prasadini; Perera, Gamage Dinoka Nimali - In: Management research review 46 (2023) 2, pp. 196-222
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Die Marketingforschung als Quelle der Inspiration für das Personalmanagement?
Mühlfeld-Kerstan, Katrin - In: Marketing und Innovation in disruptiven Zeiten, (pp. 229-245). 2023
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Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
Eriksson, Theresa; Näppä, Anna; Robertson, Jeandri - In: Business horizons 66 (2023) 1, pp. 51-64
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Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna; Gomes Rinaldi, Adriana; Rudkowski, Janice - In: European journal of marketing 57 (2023) 1, pp. 29-59
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Exploring the role of human resource management practices in the nexus of internal and external employer branding
Nazish, Ayesha; Mehboob, Syed Ali Abdullah; Khan, Asadullah - In: Middle East journal of management : MEJM 10 (2023) 1, pp. 51-71
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Analysis of employee perception of employer brand : a comparative study across business cycles using structural topic modelling
Karkhanis, Gaurav Vijay; Chandnani, Suresh Udhavdas; … - In: Journal of business analytics 6 (2023) 2, pp. 95-111
Persistent link: https://ebtypo.dmz1.zbw/10014251107
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Green human resource management, a gateway to employer branding : mediating role of corporate environmental sustainability and corporate social sustainability
Yasin, Raheel; Huseynova, Aydan; Atif, Muhammad - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 369-383
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Internship experience and organizational attractiveness : a realistic job fit perspective
Sekiguchi, Tomoki; Mitate, Yoshitaka; Yang, Yunyue - In: Journal of career development 50 (2023) 2, pp. 353-371
Persistent link: https://ebtypo.dmz1.zbw/10014246257
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Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika; Tanwar, Karnica - In: Corporate reputation review 26 (2023) 1, pp. 33-53
Persistent link: https://ebtypo.dmz1.zbw/10014225820
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Addressing employee turnover in retail through CSR and transformational leadership
Chandra, Snehal; Ghosh, Piyali; Sinha, Saitab - In: International journal of retail and distribution management 51 (2023) 5, pp. 690-710
Persistent link: https://ebtypo.dmz1.zbw/10014281099
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Attracting talent through diversity at the top : the impact of TMT diversity and firms' efforts to promote diversity on employer attractiveness
Dauth, Tobias; Schmid, Stefan; Baldermann, Sebastian; … - In: European management journal 41 (2023) 1, pp. 9-20
Persistent link: https://ebtypo.dmz1.zbw/10014281782
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Exploring the attractiveness of social enterprises to job seekers : the role of perceived value fit and prestige
Crucke, Saskia; Bockaert, Hanne - In: Annals of public and cooperative economics 94 (2023) 2, pp. 399-422
Persistent link: https://ebtypo.dmz1.zbw/10014279904
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Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai; Zhou, Yun - In: The journal of product & brand management 32 (2023) 2, pp. 305-315
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Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Pérez-Pérez, Lucía; Berlanga, Inmaculada; Victoria, … - In: Corporate communications : an international journal 28 (2023) 2, pp. 213-229
Persistent link: https://ebtypo.dmz1.zbw/10014288171
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487
Persistent link: https://ebtypo.dmz1.zbw/10014229064
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Identifying and ranking employer brand improvement strategies in post-COVID 19 tourism and hospitality
Bagheri, Moslem; Baum, Tom; Mobasheri, Ali Asghar; … - In: Tourism and hospitality research : THR 23 (2023) 3, pp. 391-405
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