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Year of publication
Subject
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Aromastoff 78 Flavour 78 Consumer behaviour 43 Konsumentenverhalten 43 Perception 18 Wahrnehmung 18 Ladengestaltung 16 Store design 16 Brand management 12 Markenführung 12 Advertising effects 11 Marketing 11 Werbewirkung 11 Marketing management 10 Marketingmanagement 10 Duftmarketing 9 Einzelhandel 9 Brand image 8 Markenimage 8 Psychology of advertising 6 Retail trade 6 Theorie 6 Theory 6 Werbepsychologie 6 Deutschland 5 Duftstoff 5 Event marketing 5 Event-Marketing 5 Germany 5 Advertising music 4 Emotion 4 Ladengeschäft 4 Product design 4 Produktgestaltung 4 Retail outlet 4 USA 4 United States 4 Werbemusik 4 Advertising 3 Beziehungsmarketing 3
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Online availability
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Undetermined 21 Free 7
Type of publication
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Article 52 Book / Working Paper 28 Journal 1
Type of publication (narrower categories)
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Article in journal 32 Aufsatz in Zeitschrift 32 Aufsatz im Buch 19 Book section 19 Graue Literatur 11 Hochschulschrift 11 Non-commercial literature 11 Thesis 11 Arbeitspapier 4 Working Paper 4 Conference paper 3 Konferenzbeitrag 3 Amtsdruckschrift 2 Government document 2 Bibliografie enthalten 1 Bibliography included 1 No longer published / No longer aquired 1 Statistics 1 Statistik 1
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Language
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English 49 German 29 French 1 Slovak 1 Undetermined 1
Author
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Rempel, Jan Eric 5 Morrin, Maureen 4 Hehn, Patrick 3 Esch, Franz-Rudolf 2 Knoblich, Hans 2 Lunardo, Renaud 2 Lwin, May O. 2 Pfeffermann, Nicole 2 Roschk, Holger 2 Salhab, Jade 2 Salzmann, Ralph 2 Sanchez-Quintela, Sonia 2 Schubert, Bernd 2 Stumpf, Marcus 2 Stöhr, Anja 2 Teller, Christoph 2 Tsatsimpe, Keratilwe 2 Weber, Michael 2 Adler, Susanne 1 Akbari, Zahra 1 Ali, Jabir 1 Bardet, Manuela 1 Berčík, J. 1 Block, Lauren G. 1 Botelho, Delane 1 Botti, Simona 1 Bourrain, Aurelie 1 Bradford, Kevin D. 1 Breitsohl, Jan 1 Bridges, Eileen 1 Calvo-Porral, Cristina 1 Carnevale, Marina 1 Carù, Antonella 1 Chebat, Jean-Charles 1 Chen, Kuan-Nien 1 Cirrincione, Armando 1 Clark, Paul 1 DeCarlo, Samantha 1 Dennis, Charles 1 Desrochers, Debra M. 1
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Institution
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Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen / Unit A1 - COSME 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU / Unit F.1 - Industrial Strategy and Value Chains 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU / Unit F.2 - Social Economy 1 Fördergesellschaft Marketing (FGM) e.V. 1
Published in...
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Sensory marketing : research on the sensuality of products 4 Journal of retailing and consumer services 3 Marketing : ZFP ; journal of research and management 3 Springer eBook Collection / Business and Economics 3 SpringerLink / Bücher 3 Werbung für alle Sinne : multimodale Kommunikationsstrategien 3 Journal of business research : JBR 2 Journal of marketing 2 Journal of retailing 2 Schriftenreihe Schwerpunkt Marketing 2 AMS review : official publication of the Academy of Marketing Science 1 Advanced technologies for industry / Product watch 1 Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde] 1 American journal of business : applying research to practice ; AJB 1 Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern 1 Beiträge zur Sensorik im Marketing 1 Business horizons 1 Case studies in the beer sector 1 Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky 1 Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung 1 Foreign trade review : quarterly journal of Indian Institute of Foreign Trade 1 Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1 Impact of globalization and advanced technologies on online business models 1 Impulse für die Markenforschung und Markenführung 1 International Journal of Academic Research in Business and Social Sciences 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of consumer studies 1 International journal of economic perspectives : IJEP 1 International journal of entrepreneurship and small business 1 International journal of market research : JMRS ; the journal of the Market Research Society 1 Jobs working papers 1 Journal of advertising research 1 Journal of business ethics : JOBE 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of food products marketing 1 Journal of marketing management : MM 1 Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag 1
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ECONIS (ZBW) 80 RePEc 1
Showing 1 - 50 of 81
Did you mean: subject_exact:"roma" (342 results)
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Alright stop, collaborate and listen: vanillin not vanilla
DeCarlo, Samantha - 2022
Persistent link: https://ebtypo.dmz1.zbw/10012872942
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
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Medicinal and Aromatic Plants in the North-West of Tunisia : Findings from a Value Chain and Jobs Survey
Weber, Michael - 2020
This report describes the findings of the value chain and jobs survey on the Medicinal and Aromatic Plants ("MAPs") in the North West of Tunisia. The survey also benchmarks the value chain against other leading countries in the MAPs industry to determine potential productivity gaps and areas for...
Persistent link: https://ebtypo.dmz1.zbw/10012647341
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Bio-based flavours and fragrances
Schwarz, Alexander; Wydra, Sven - Europäische Kommission / Exekutivagentur für Kleine …; … - 2020
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Medicinal and aromatic plants in the North-West of Tunisia : findings from a value chain and jobs survey
Weber, Michael; Salhab, Jade; Sanchez-Quintela, Sonia; … - 2020
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Spices, scents and silk : catalysts of world trade
Hancock, James F. - 2021
"This book describes the central role that these exotic luxuries - spices, scents and silks - played in the lives of the ancients, traces the development of the great international trade networks that delivered them, and explores how the demand for such luxuries shaped the world."
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The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de; Botelho, Delane - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 145-161
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Factors affecting online consumer buying behavior towards essential oils in Penang
Jia Wen Goh; Ng, Alex Hou Hong - In: Impact of globalization and advanced technologies on …, (pp. 279-302). 2021
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A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry
Calvo-Porral, Cristina - In: Case studies in the beer sector, (pp. 147-162). 2021
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Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen; Eleuch, Amira - In: Journal of advertising research 61 (2021) 1, pp. 78-94
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The use of consumer neuroscience in aroma marketing
Berčík, J.; Gálová, J.; Pavelka, A. - 2021 - 1st published
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Olfaktorische Kommunikation als Instrument des Relationship Marketing : eine interdisziplinäre Diskussion
Papen, Marie-Christin; Runkehl, Jens; Freiherr, Jessica; … - In: Werbung für alle Sinne : multimodale …, (pp. 127-139). 2020
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Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?
Laimer, Isabella; Koller, Monika; Stumpf, Marcus - In: Werbung für alle Sinne : multimodale …, (pp. 141-157). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012271619
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Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno; Stumpf, Marcus; Stiller, Bettina - In: Werbung für alle Sinne : multimodale …, (pp. 159-172). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012271622
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Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger; Hosseinpour, Masoumeh - In: Journal of marketing 84 (2020) 1, pp. 125-145
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Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 22-34
Persistent link: https://ebtypo.dmz1.zbw/10012487267
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Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - In: Journal of retailing and consumer services 48 (2019), pp. 270-280
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The dilemma of flavor, shape and color in the choice of packaging by children
Akbari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 386-396
Packaging is one of the most effective marketing tools in the sale of many products, especially consumer goods. Since many purchases, especially in large stores and chains without prior planning is done, the packaging is very important in attracting buyers. A package can be successful in...
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Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua; Zamudio, César; Jewell, Robert D. - In: Business horizons 61 (2018) 3, pp. 385-395
Persistent link: https://ebtypo.dmz1.zbw/10011866299
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The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv; Levy, Shalom; Zwilling, Moty - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 568-590
Persistent link: https://ebtypo.dmz1.zbw/10011882034
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240
Persistent link: https://ebtypo.dmz1.zbw/10011721817
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Analysis of audio marketing trends
Valerevna, Kalenskaya N.; Faritovna, Mukhadisova R. - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 1506-1509
Persistent link: https://ebtypo.dmz1.zbw/10012211358
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The effects of scent on consumer behaviour
Rimkute, Justina; Moraes, Caroline; Ferreira, Carlos - In: International journal of consumer studies 40 (2016) 1, pp. 24-34
Persistent link: https://ebtypo.dmz1.zbw/10011537836
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Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc - 2016
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Congruency between colour and shape of the front labels of wine : effects on fluency and aroma and quality perceptions
Lunardo, Renaud; Livat, Florine - In: International journal of entrepreneurship and small business 29 (2016) 4, pp. 528-541
Persistent link: https://ebtypo.dmz1.zbw/10011654916
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The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike - 2010
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Persistent link: https://ebtypo.dmz1.zbw/10003955338
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Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L. - 2015
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Persistent link: https://ebtypo.dmz1.zbw/10011607529
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen - In: Journal of marketing 79 (2015) 1, pp. 83-96
Persistent link: https://ebtypo.dmz1.zbw/10010502719
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Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 35-64). 2015
Persistent link: https://ebtypo.dmz1.zbw/10010469032
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Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun; Chen, Kuan-Nien - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 125-143
Persistent link: https://ebtypo.dmz1.zbw/10010529566
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Running head : management overview of scent as a marketing communications tool
Clark, Paul; Esposito, Mark - 2009
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Persistent link: https://ebtypo.dmz1.zbw/10003911151
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Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline; Stefan, Jordy; Guéguen, Nicolas - In: The international review of retail, distribution and … 24 (2014) 1, pp. 116-120
Persistent link: https://ebtypo.dmz1.zbw/10010247438
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Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina; Grohmann, Bianca - In: American journal of business : applying research to … 29 (2014) 1, pp. 79-94
Persistent link: https://ebtypo.dmz1.zbw/10010349344
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The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando; Estes, Zachary; Carù, Antonella - In: Psychology & marketing 31 (2014) 8, pp. 615-627
Persistent link: https://ebtypo.dmz1.zbw/10010399723
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The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - In: Journal of retailing 89 (2013) 1, pp. 30-43
Persistent link: https://ebtypo.dmz1.zbw/10009732747
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The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole - In: Strategy and communication for innovation, (pp. 205-224). 2013
Persistent link: https://ebtypo.dmz1.zbw/10010246336
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Service environment, provider mood, and provider-customer interaction
Fowler, Kendra; Bridges, Eileen - In: Managing service quality : MSQ ; an international journal 22 (2012) 2, pp. 165-183
Persistent link: https://ebtypo.dmz1.zbw/10009534126
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Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud - In: Journal of retailing and consumer services 19 (2012) 2, pp. 179-185
Persistent link: https://ebtypo.dmz1.zbw/10009522457
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 14-36
Persistent link: https://ebtypo.dmz1.zbw/10009489016
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Der Duft-Code : wie die Industrie unsere Sinne manipuliert
Goris, Eva; Hutter, Claus-Peter - 2011
Von Düften gesteuert, kaufen wir teure Waren. Von Aromen verführt, essen wir minderwertige Nahrungsmittel. Künstliche Duft- und Aromastoffe werden heute überall von der Industrie gezielt eingesetzt, um Verbraucher für ihre Profitinteressen zu dressieren. Und die Risiken? Werden...
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Persistent link: https://ebtypo.dmz1.zbw/10009317026
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Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette - In: Pervasive advertising, (pp. 343-360). 2011
Persistent link: https://ebtypo.dmz1.zbw/10009348726
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The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole - In: Strategies and communications for innovations : an …, (pp. 163-181). 2011
Persistent link: https://ebtypo.dmz1.zbw/10008987526
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In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - In: Journal of business research : JBR 64 (2011) 6, pp. 558-564
Persistent link: https://ebtypo.dmz1.zbw/10008988825
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Aromatic and medicinal plants of Tunisia : a market study
Govindasamy, Ramu; Jehle, Patricia; El Abidine, Ghoudi Zine - In: Journal of food products marketing 17 (2011) 5, pp. 470-486
Persistent link: https://ebtypo.dmz1.zbw/10009427387
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Scent marketing : an overview
Morrin, Maureen - In: Sensory marketing : research on the sensuality of products, (pp. 75-86). 2010
Persistent link: https://ebtypo.dmz1.zbw/10003933192
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The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S. - In: Sensory marketing : research on the sensuality of products, (pp. 87-107). 2010
Persistent link: https://ebtypo.dmz1.zbw/10003933200
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Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.; Wijaya, Mindawati - In: Sensory marketing : research on the sensuality of products, (pp. 109-121). 2010
Persistent link: https://ebtypo.dmz1.zbw/10003933208
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The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen; Chebat, Jean-Charles; Gelinas-Chebat, … - In: Sensory marketing : research on the sensuality of products, (pp. 123-134). 2010
Persistent link: https://ebtypo.dmz1.zbw/10003933217
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Differenzierung über die Sinne : Duftbranding in der modernen Markenkommunikation
Müller-Grünow, Robert - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 250-274). 2010
Persistent link: https://ebtypo.dmz1.zbw/10003925020
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Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina - In: Verpackungsmarketing : Fallbeispiele, Trends, Technologien, (pp. 131-147). 2010
Persistent link: https://ebtypo.dmz1.zbw/10011388027
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