Search Results - subject_exact:"Aroma"

Intangible cues in hospitality : emotional and behavioral effects of ambient scents in high-end restaurants

Chen, Yen-Cheng - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015359786

Alright stop, collaborate and listen: vanillin not vanilla

DeCarlo, Samantha - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012872942

A meta-analytic comparison of scent effect between retailing and hospitality

Fong, Lawrence Hoc Nang; Wang, Erin Yirun; Ricaforte, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015154654

Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention

Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014576992

The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market

Berčík, Jakub; Gálová, Jana; Vietoris, Vladimír; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014320691

Bio-based flavours and fragrances

Schwarz, Alexander; Wydra, Sven - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012254572

Within sniffing distance : impact of ambient scent and physical distancing on consumer comfort with frontline employees

Ardelet, Caroline; Peyrelongue, Bénédicte de; … - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013361689

Effect of foliar nitrogen and sulfur applications on aroma and flavor profile of petit manseng ( Vitis vinifera L.) using descriptive analysis

Kelly, Molly; Giese, W. Gill; Velasco-Cruz, Ciro; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015705541

A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry

Calvo-Porral, Cristina - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012504269

Pleasing Scents : The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers

Afaq, Zahra; Aziz, Shahab; Sindhu, Amir Gulzar; Bashir, … - 2019

The current research aims to outspread the sensory marketing research by (1) examining whether gender incongruent scents evoke nostalgia in the customers and secondly, by exploring if nostalgia can inflict feelings of pleasure and arousal and thus drives a consumer to develop a repurchase...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014032973

The use of consumer neuroscience in aroma marketing

Berčík, J.; Gálová, J.; Pavelka, A. - 2021 - 1st published

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013164907

Factors affecting online consumer buying behavior towards essential oils in Penang

Jia Wen Goh; Ng, Alex Hou Hong - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012518393

Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption

Koubaa, Yamen; Eleuch, Amira - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012533673

The scentscape : an integrative framework describing scents in servicescapes

Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - 2016

The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article develops the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011526034

Spices, scents and silk : catalysts of world trade

Hancock, James F. - 2021

"This book describes the central role that these exotic luxuries - spices, scents and silks - played in the lives of the ancients, traces the development of the great international trade networks that delivered them, and explores how the demand for such luxuries shaped the world."

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012543103

Warm ambient scents nudge consumers to favour premium brands and right-wing parties

Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012487267

Medicinal and Aromatic Plants in the North-West of Tunisia : Findings from a Value Chain and Jobs Survey

Weber, Michael - 2020

This report describes the findings of the value chain and jobs survey on the Medicinal and Aromatic Plants ("MAPs") in the North West of Tunisia. The survey also benchmarks the value chain against other leading countries in the MAPs industry to determine potential productivity gaps and areas for...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012647341

Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies

Roschk, Holger; Hosseinpour, Masoumeh - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012176465

Olfaktorische Kommunikation als Instrument des Relationship Marketing : eine interdisziplinäre Diskussion

Papen, Marie-Christin; Runkehl, Jens; Freiherr, Jessica; … - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012271617

Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?

Laimer, Isabella; Koller, Monika; Stumpf, Marcus - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012271619

Duftmarketing : Wirkung von bedufteter Printwerbung

Kinzinger, Arno; Stumpf, Marcus; Stiller, Bettina - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012271622

The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases

Biswas, Dipayan; Szocs, Courtney - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012177247

A multi-sensory and embodied understanding of wine consumption

Joy, Annamma; Charters, Steven; Wang, Jeff Jianfeng; … - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015705499

Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments

Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012128041

Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers

Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012001306

The dilemma of flavor, shape and color in the choice of packaging by children

Akbari, Zahra - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010737631

Qualitative alcoholic and dealcoholized wine vapor-phase stimuli perceptions using a citation frequency-based method

Hollis, Francine H.; Halpern, Bruce P. - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015705465

The sweet smell of advertising : the essence of matching scents with other ad cues

Gvili, Yaniv; Levy, Shalom; Zwilling, Moty - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011882034

Analysis of audio marketing trends

Valerevna, Kalenskaya N.; Faritovna, Mukhadisova R. - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012211358

Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color

Roschk, Holger; Loureiro, Sandra Maria Correia; … - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011721817

The effects of scent on consumer behaviour

Rimkute, Justina; Moraes, Caroline; Ferreira, Carlos - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011537836

The power of scent : empirical field studies of olfactory cues on purchase behavior

Haberland, Miria Friederike - 2010

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003955338

Congruency between colour and shape of the front labels of wine : effects on fluency and aroma and quality perceptions

Lunardo, Renaud; Livat, Florine - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011654916

Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion

Girard, Anna - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010469032

Cosmetic scents by visual and olfactory senses versus purchase intention

Yang, Li-Chun; Chen, Kuan-Nien - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010529566

Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld

Girard, Marc - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011656309

The cool scent of power : effects of ambient scent on consumer preferences and choice behavior

Madzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010502719

Running head : management overview of scent as a marketing communications tool

Clark, Paul; Esposito, Mark - 2009

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003911151

Essays on scent marketing : effects of scented indoor environments on customers and employees

Girard, Anna L. - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011607529

The effect of ambient scent on the experience of art : not as good as it smells

Cirrincione, Armando; Estes, Zachary; Carù, Antonella - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010399723

Spatial density and ambient scent : effects on consumer anxiety

Poon, Tina; Grohmann, Bianca - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010349344

Ambient scent and consumer behavior : a field study in a florist's retail shop

Jacob, Céline; Stefan, Jordy; Guéguen, Nicolas - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010247438

The power of simplicity : processing fluency and the effects of olfactory cues on retail sales

Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009732747

The scent of innovation : towards an integrated management framework for innovation communication

Pfeffermann, Nicole - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010246336

Negative effects of ambient scents on consumers' skepticism about retailer's motives

Lunardo, Renaud - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009522457

Service environment, provider mood, and provider-customer interaction

Fowler, Kendra; Bridges, Eileen - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009534126

The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review

Teller, Christoph; Dennis, Charles - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009489016

The scent of innovation : towards an integrated management concept for visual and scent communication of innovation

Pfeffermann, Nicole - 2011

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008987526

Aromatic and medicinal plants of Tunisia : a market study

Govindasamy, Ramu; Jehle, Patricia; El Abidine, Ghoudi Zine - 2011

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009427387

Scent marketing : making olfactory advertising pervasive

Emsenhuber, Bernadette - 2011

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009348726