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Year of publication
Subject
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Media professions 37 Medienberufe 37 Advertising industry 10 Werbewirtschaft 10 Deutschland 8 Germany 8 Werbung 8 Advertising 7 USA 7 United States 7 Geschichte 4 History 4 Anforderungsprofil 3 Authors 3 Creativity 3 France 3 Frankreich 3 Frauenbewegung 3 Führungskräfte 3 Gender 3 Geschlecht 3 Kreativität 3 Managers 3 Occupational profile 3 Occupational qualification 3 Public relations 3 Publizisten 3 Qualifikation 3 Women's movement 3 Öffentlichkeitsarbeit 3 Advertising effects 2 Advertising planning 2 Arbeitsbedingungen 2 Arbeitszufriedenheit 2 Branchenentwicklung 2 Computerspiel 2 Cultural identity 2 Frauen 2 Gender studies 2 Geschlechterforschung 2
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 25 Book / Working Paper 12
Type of publication (narrower categories)
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Article in journal 18 Aufsatz in Zeitschrift 18 Aufsatz im Buch 7 Book section 7 Bibliografie enthalten 2 Bibliography included 2 Hochschulschrift 2 Thesis 2 Arbeitspapier 1 Collection of articles of several authors 1 Graue Literatur 1 Handbook 1 Handbuch 1 Non-commercial literature 1 Sammelwerk 1 Statistics 1 Statistik 1 Working Paper 1
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Language
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English 24 German 12 French 1
Author
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Borgerson, Janet L. 2 Schroeder, Jonathan E. 2 Weeser-Krell, Lothar M. 2 Althaus, Marco 1 Blythe, Jim 1 Brown, Elspeth H. 1 Broyles, Sheri J. 1 Burrack, Heiko 1 Buschow, Christopher 1 Carayol, Valérie 1 Chaudhuri, Arun 1 Chessel, Marie-Emmanuelle 1 Coleman, Catherine A. 1 Desmarais, Fabrice 1 Döbler, Thomas 1 Frederick, Justus George 1 Griffin, W. Glenn 1 Grow, Jean 1 Hamrefors, Sven 1 Hirt, Gerulf 1 Johansson, Catrin 1 Josephs, Ingrid E. 1 Kelly, J. S. 1 Kettenbach, Andrea 1 Kilgour, Mark 1 Koppetsch, Cornelia 1 Koslow, Scott 1 Linacre, Nigel 1 Martin, Brett A. S. 1 McLeod, Charlotte 1 McQuarrie, Edward F. 1 Merkelsen, Henrik 1 Nothhaft, Howard 1 Nyilasy, Gergely 1 Nöcker, Ralf 1 O'Donohoe, Stephanie 1 Ottestig, Ann T. 1 Pawley, Christine 1 Pelier, Nathalie 1 Pervan, Simon J. 1
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Institution
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Springer Fachmedien Wiesbaden 1
Published in...
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Journal of communication management : an international journal 6 Journal of advertising : official publication of the American Academy of Advertising 3 Europäische Hochschulschriften / 5 2 International journal of advertising : the quarterly review of marketing communications 2 Routledge library editions / Marketing 2 Arbeitspapiere der Forschungsstelle für Medienwirtschaft und Kommunikationsforschung 1 Breaking new ground in theory and practice 1 Die fünfte Gewalt : Lobbyismus in Deutschland 1 E-Humanities 1 Frankfurter Allgemeine Buch 1 Freelancer als Forschungsgegenstand und Praxisphänomen : betriebswirtschaftliche und psychologische Perspektiven 1 Gendering theory in marketing and consumer research 1 Human relations 1 Inside marketing : practices, ideologies, devices 1 Jahrbuch für Wirtschaftsgeschichte 1 Journal of business research : JBR 1 Journal of marketing management : MM 1 Marketing letters : a journal of research in marketing 1 Research 1 Sciences humaines et technologie 1 Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1 1 Studies in print culture and the history of the book 1 The journal of brand management : an international journal 1 Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis 1 Zeitschrift für Unternehmensgeschichte 1
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Source
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ECONIS (ZBW) 37
Showing 1 - 37 of 37
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Organizing women : home, work, and the institutional infrastructure of print in twentieth-century America
Pawley, Christine - 2022
"In the first decades of the twentieth century, print-centered organizations spread rapidly across the United States, providing more women than ever before with opportunities to participate in public life. While most organizations at the time were run by and for white men, women-both Black and...
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The impact of working conditions and personality traits on the job satisfaction of media professionals
Rimscha, M. Bjørn von - 2015
Persistent link: https://ebtypo.dmz1.zbw/10011523042
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Die Neuordnung des Journalismus : eine Studie zur Gründung neuer Medienorganisationen
Buschow, Christopher - 2018
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Gendering theory in marketing and consumer research, (pp. 171-178). 2017
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Anything Goes 2.0 : zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter
Pietzcker, Dominik - In: Verschwimmende Grenzen zwischen Journalismus, Public …, (pp. 65-78). 2017
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Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours
Pelier, Nathalie - 2015
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Masters of advertising copy
Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731
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Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun; Desmarais, Fabrice; Weaver, C. Kay - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 329-350
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Advertising for account handlers
Linacre, Nigel - 2014
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The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 318-332
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Indian advertising laughter & tears : 1950 to 2013
Chaudhuri, Arun - 2014
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Vanishing acts : creative women in Spain and the United States
Grow, Jean; Roca, David; Broyles, Sheri J. - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 657-679
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Sind Freelancer alle gleich? : Bedürfnisse, Belastungen und Ressourcen von Soloselbständigen im Medien- und IT-Bereich aus psychologischer Sicht
Josephs, Ingrid E.; Kettenbach, Andrea - In: Freelancer als Forschungsgegenstand und Praxisphänomen …, (pp. 19-32). 2012
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Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H. - In: Inside marketing : practices, ideologies, devices, (pp. 185-211). 2011
Persistent link: https://ebtypo.dmz1.zbw/10008938706
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Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf - In: Zeitschrift für Unternehmensgeschichte 56 (2011) 1, pp. 48-74
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Communication executives in a changing world : legitimacy beyond organizational borders
Johansson, Catrin; Ottestig, Ann T. - In: Journal of communication management : an international … 15 (2011) 2, pp. 144-164
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The double-edged sword of legitimacy in public relations
Merkelsen, Henrik - In: Journal of communication management : an international … 15 (2011) 2, pp. 125-143
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila; Koslow, Scott; Kilgour, Mark - In: Breaking new ground in theory and practice, (pp. 361-373). 2011
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Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard - In: Journal of communication management : an international … 14 (2010) 2, pp. 127-140
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Communicative leadership
Hamrefors, Sven - In: Journal of communication management : an international … 14 (2010) 2, pp. 141-152
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Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara - In: Journal of communication management : an international … 14 (2010) 2, pp. 153-166
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PR professionals in France : an overview of the sector
Carayol, Valérie - In: Journal of communication management : an international … 14 (2010) 2, pp. 167-177
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The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte; O'Donohoe, Stephanie; Townley, Barbara - In: Human relations 62 (2009) 7, pp. 1011-1039
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Agency practitioner theories of how advertising works
Nyilasy, Gergely; Reid, Leonard N. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 81-96
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Selbstständige Medienschaffende in der Netzwerkgesellschaft
Vogl, Gerlinde - 2008
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Vom Pitch zum Award : wie Werbung gemacht wird ; Insights in eine ungewöhnliche Branche
Burrack, Heiko; Nöcker, Ralf - 2008
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Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.; Veer, Ekant; Pervan, Simon J. - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 197-209
Persistent link: https://ebtypo.dmz1.zbw/10003508109
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 284-294
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Lobbying als Beruf : Karrierewege und Professionalisierung in der Interessenrepräsentation
Althaus, Marco - In: Die fünfte Gewalt : Lobbyismus in Deutschland, (pp. 317-332). 2006
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Kreativsein als Subjektideal und Lebensentwurf : zum Wandel beruflicher Integration im neuen Kapitalismus - das Beispiel der Werbeberufe
Koppetsch, Cornelia - 2006
Persistent link: https://ebtypo.dmz1.zbw/10003398869
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Neue Medien - berufliche Chancen für Frauen?
Stark, Birgit; Döbler, Thomas - 2001
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Die Werbefachleute in Frankreich in der Zeit zwischen den beiden Weltkriegen : Geschichte einer Professionalisierung?
Chessel, Marie-Emmanuelle - In: Jahrbuch für Wirtschaftsgeschichte (1997), pp. 79-92
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Das Arbeitsfeld Werbung : Berufe - Ausbildung - Einsatz
Weeser-Krell, Lothar M. - 1991 - 2., veränd. Aufl
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Das Arbeitsfeld Werbung : Berufe - Ausbildung - Einsatz
Weeser-Krell, Lothar M. - 1991 - 2., veränd. Aufl.
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Practicing advertising researchers and their views of academic researchers
Kelly, J. S. - In: Journal of business research : JBR 15 (1987) 3, pp. 257-268
Persistent link: https://ebtypo.dmz1.zbw/10001029642
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