Purpose Assessing performance art has shifted toward an audience-centric approach, with various factors impacting audiences’ holistic experiences in a theater. Existing theater marketing research has predominantly focused on servicescapes, leaving a research gap regarding audiences’ spatial...

"Flourishing in Museums presents the Flourishing Museum Framework, an interdisciplinary model for reflection and practice. Illustrated via a diversity of international examples, the framework demonstrates how museums can meaningfully address the many challenges facing the profession. Including...

Hinter dem vielzitierten Nachfrageproblem des Kunstmarktes steht ein Vermittlungsproblem. Und hinter dem Vermittlungsproblem steht ein Geschäftsmodell, mit dem sich viele kleine und mittlere Galerien sehenden Auges in eine Bedeutungs- und Ergebniskrise manövrieren. Dieses Buch analysiert die...

New research, conducted by the ESRI and funded by the Arts Council, shows that young people become less involved in cultural activities as they prepare for the Leaving Certificate and leave school. Using data from the Growing Up in Ireland study, the report charts a decline in reading for...

Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media / Francesca Sobande -- The Marketing of the Arts in the Age of Curatorial Production / Matthew Waters -- Virtual Reality, Film Marketing and Value / Stephanie Janes.

``Dr Lukasz Wróblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key...

Oggi, in Italia, le tecniche di fundraising e marketing possono consentire a oltre cinquemila tra musei, monumenti e aree archeologiche uno sviluppo che fino a pochi anni fa era impensabile. Fundraising e marketing, utilizzati con la giusta visione e programmazione, possono consentire non solo...

Der Kulturbetrieb -- Marketinganalyse -- Strategien des Kulturmarketings -- Marketing-Mix -- Controlling und Evaluation -- Praktische Implementierung des Marketingkonzeptes - Die Kulturmarketing-Canvas.

Lorenz Pöllmann zeigt auf, wie Kulturbetriebe unter Wahrung der künstlerischen Autonomie ihrer Kernleistungen ein modernes Kulturmarketingkonzept entwickeln können. Der Autor richtet den Blick aus der Perspektive des Kulturmanagements auf verschiedene Kulturinstitutionen wie Theater,...

Across the last years, researchers around the world have shown a greater inclination towards the arts marketing, acknowledging its importance for the well being of arts organizations. Researches have been conducted for all kind of subjects trying to understand better both phenomena: the audience...

Deutschland ist ein Einwanderungsland - dies stellt auch Kulturinstitutionen vor die Frage, wie sie Menschen mit Migrationshintergrund für ihre Angebote begeistern und somit zu deren kultureller Teilhabe beitragen können. Was aber sind deren kulturelle Interessen, wodurch zeichnet sich ihr...

Purpose – Word of mouth (WOM) plays an important role for the decision process of customers. This is especially interesting for service-dominant organizations like theaters where quality is more difficult to evaluate. In times of social media, third party recommendations can be given much more...

Epigraph -- Preface -- Acknowledgements -- Introduction -- Technical and structural mechanisms -- The structure of art commodity markets -- Art, religion, history and money -- Legal and ethical issues -- The markets for art -- The modern and impressionist market : the politics of success --...

Purpose – The purpose of this paper is to explore how art production and marketing in China is attempting to move up the value chain as increasing number of Chinese replica-selling galleries seek to break free from the image of Chinese art towns as skilled but imitative centres of art...

Purpose – To draw parallels between the development of brand identity by successful contemporary artists and the use by mainstream companies of social and ethical factors or product innovation to act as a focus for their brand narrative. Design/methodology/approach – Analyzes the workings of...