I study the digital market for attention in a freemium mobile game where users choose between paying with money or by watching 30-second video ads. Using unique event-level data, I estimate consumers' supply elasticity of attention. In the aggregate, a one percent higher price increases the...

Purpose - This study examines Salvadorans' perceptions of the Bitcoin Law, which made Bitcoin legal tender on September 7, 2021. Design/methodology/approach - We administer a survey in El Salvador and analyze the data using, among other methods, OLS regressions, ordered logit and ordered probit...

The rise of AI chatbots in e-commerce has revolutionized digital customer service, yet understanding the factors influencing customer adoption remains a challenge. Drawing on the Technology Acceptance Model 2 and Anthropomorphism theory, the study aims to examine how human-like interaction...

This paper investigates a voting model in which two candidates strategically compete in a winner-take-all election. Voters consider both the spatial dimension of policy positions and other attributes, or valence, of each candidate. Candidates are policy motivated and endeavor to make specific...

Inequality influences socioeconomic and political outcomes. Beyond objective metrics, how people perceive inequality plays a crucial role. Yet attitudes and perceptions of inequality remain understudied, especially outside western, educated, industrialized, rich, and democratic settings. This...

Despite their sustainable benefits, the acceptance of recycled plastic products (RPPs) is not widely embraced. Previous research has primarily concentrated on enhancing consumer acceptance of products produced from recycled materials. However, this study narrows its focus to products derived...

This research examines how influencer information spreads and is accepted by consumers, focusing on a Tunisian sample of social media users, and how these effects percolate into consumers' perception of the quality of cosmetic products. Drawing on the Information Adoption Model (IAM), this study...

NIMBY (Not-In-My-Backyard) phenomena are widespread social issues in energy project development that fundamentally stem from public risk perceptions and emotional reactions to sensitive facilities. Emotions are critical factors that shape public cognition and attitudes, playing a pivotal role in...

Models of limited attention have the potential to become a new unifying paradigm that could replace the rational choice approach. In this paper, we test the limited attention hypothesis by enhancing attention using pharmacological substances. A total of 160 subjects participated in our...

This study highlights the critical role of consumer behaviour in advancing the UK's transition to a Circular Chemical Economy (CCE), a sector heavily reliant on fossil fuels and a major contributor to CO2 emissions. While most existing studies focus on the technological and economic viability of...

This study explores the prejudices of Swiss residents toward consumers of canned wine in the context of outdoor leisure activities. Despite the convenience and environmental benefits of canned wine, it faces resistance from wine consumers based on prejudices. We investigate whether holiday...

Mental models help people navigate complex environments. This paper studies how people deal with model uncertainty. In an experiment, participants estimate a company's value, facing uncertainty about which one of two models correctly deter- mines its true value. Using a between-subjects design,...

We investigate whether having a daughter in a patriarchal society gives fathers a reason to reject prevailing social norms favouring gender discrimination against women. In particular, we develop a utility (rather than behavioural) model to frame the problem and derive hypotheses that can be...

Mental models help people navigate complex environments. This paper studies how people deal with model uncertainty. In an experiment, participants estimate a company's value, facing uncertainty about which one of two models correctly determines its true value. Using a between-subjects design, we...