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Year of publication
Subject
All
Advertising music 142 Werbemusik 142 Brand management 60 Markenführung 60 Consumer behaviour 55 Konsumentenverhalten 55 Werbewirkung 45 Advertising effects 43 Musik 37 Music 36 Music industry 29 Musikwirtschaft 29 Brand image 21 Markenimage 21 Brand 20 Markenartikel 20 Advertising 19 Werbung 19 Akustische Markenführung 18 Deutschland 12 Germany 12 Emotion 9 Marketing management 9 Marketingmanagement 9 Fernsehwerbung 8 Television advertising 8 Einzelhandel 7 Europa 7 Europe 7 Marketing 7 Perception 7 Wahrnehmung 7 Hörfunkwerbung 6 Radio advertising 6 Sensory marketing 6 Corporate reputation 5 Firmenimage 5 Ladengestaltung 5 Personality psychology 5 Persönlichkeitspsychologie 5
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Online availability
All
Undetermined 51 Free 6
Type of publication
All
Article 110 Book / Working Paper 40
Type of publication (narrower categories)
All
Article in journal 76 Aufsatz in Zeitschrift 76 Aufsatz im Buch 32 Book section 32 Hochschulschrift 12 Case study 9 Fallstudie 9 Thesis 6 Graue Literatur 4 Non-commercial literature 4 Conference paper 3 Konferenzbeitrag 3 Lehrbuch 3 Textbook 3 Collection of articles of several authors 2 Sammelwerk 2 Arbeitspapier 1 Aufsatzsammlung 1 Working Paper 1 research-article 1
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Language
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English 93 German 52 French 3 Undetermined 2
Author
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Steiner, Paul 10 Kastner, Sonja 5 Kemp, Elyria 4 Spence, Charles 4 Allan, David 3 Anand, Sandip 3 Craton, Lincoln G. 3 Kopp, Steven W. 3 Pathak, Abhishek 3 Raja, Md Washim 3 Roth, Simone 3 Abolhasani, Morteza 2 Ballouli, Khalid 2 Borders, Aberdeen Leila 2 Bronner, Kai 2 Bui, M̃y 2 Calvert, Gemma Anne 2 Fraser, Cynthia 2 Graakjær, Nicolai 2 Groves, John 2 Hirt, Rainer 2 Kilian, Karsten 2 Kleinjohann, Michael 2 Krugmann, Dennis 2 Lantos, Geoffrey P. 2 Laver, Mark 2 Lepa, Steffen 2 Lerman, Dawn B. 2 Liu, Min 2 Lowrey, Tina M. 2 Luna, David 2 Monin Techawachirakul 2 Motoki, Kosuke 2 Natesan, Chinna 2 Nufer, Gerd 2 Oakes, Steve 2 Salzmann, Ralph 2 Shrum, L. J. 2 Zoghaib, Alice 2 Andersson, Pernille K. 1
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Institution
All
Springer Fachmedien Wiesbaden 3 Fachhochschule Reutlingen / European School of Business 1 Netherlands Ministry of Agriculture, Industry and Commerce at the Hague 1 Springer Gabler <Firma> 1 Verlag Dr. Kovač 1
Published in...
All
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft 19 SpringerLink / Bücher 7 Psychology & marketing 6 Journal of retailing and consumer services 5 The journal of consumer marketing 4 International journal of advertising : the review of marketing communications 3 Journal of advertising research 3 Journal of marketing communications 3 Marketing letters : a journal of research in marketing 3 Designing and communicating experience 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of business research : JBR 2 Journal of consumer behaviour : an international research review 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of international consumer marketing 2 Journal of promotion management : JPM 2 Research 2 Reutlinger Diskussionsbeiträge zu Marketing und Management 2 Routledge interpretive marketing research 2 Springer eBook Collection / Business and Economics 2 The international review of retail, distribution and consumer research 2 The journal of brand management : an international journal 2 The journal of product & brand management 2 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 2 Transnational studies in jazz 2 essentials 2 AMS review : official publication of the Academy of Marketing Science 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation 1 Asia Pacific journal of marketing and logistics 1 Audio-Branding 1 Branded spaces : experience enactments and entanglements 1 Cutting edge international research 1 Economy 4.0 and the COVID-19 pandemic : a review of research 1 European journal of marketing 1 Gabler Edition Wissenschaft 1 Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Gabler-Edition Wissenschaft 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1
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Source
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ECONIS (ZBW) 146 USB Cologne (EcoSocSci) 3 Other ZBW resources 1
Showing 1 - 50 of 150
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Sonic branding : a narrative review at the intersection of art and science
Spence, Charles; Keller, Steve - In: Psychology & marketing 41 (2024) 7, pp. 1530-1548
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555574
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013484607
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The sound of brands
Nufer, Gerd; Moser, Horst - 2018
The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011974307
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014576995
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Building strong brands and engaging customers with sound
Jaskari, Minna-Maarit (ed.) - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464984
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015050106
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Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë; Korschun, Daniel - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 37-52
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584096
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Quick Guide Sound Marketing : wie Sie mit akustischen Reizen Ihre Marke stärken
Steiner, Paul - 2021
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.Der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012587238
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430197
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014384292
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014434783
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The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed; El Badawy, Heba Y. - In: Journal of media business studies 20 (2023) 4, pp. 303-319
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438633
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Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria; Kopp, Steven W.; Bui, M̃y - In: International journal of pharmaceutical and healthcare … 17 (2023) 3, pp. 340-352
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014336994
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Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika; Gorzelańczyk, Natalia - In: Economy 4.0 and the COVID-19 pandemic : a review of research, (pp. 179-186). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325891
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Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran; Munichor, Nira - In: International journal of advertising : the review of … 42 (2023) 4, pp. 682-712
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296405
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Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 165 (2023), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331820
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014422420
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Connecting tourists to musical destinations : the role of musical geographical imagination and aesthetic responses in music tourism
Zhuang, Min; Zhang, Honglei; Li, Peizhe; Shen, Caiyun; … - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304546
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Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil; Lee, Hyun-Woo; Han, Jin Wook; Kim, Dong-Kyu - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 41-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012797835
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013350955
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013429053
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011865291
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu unterstützen. Marken wie BMW, Deutsche...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012401442
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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza; Oakes, Steve; Golrokhi, Zahra - In: Designing and communicating experience, (pp. 183-193). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648302
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The sound factor in autoplay mobile video ads
Kim, Eunah; Huh, Jisu - In: Designing and communicating experience, (pp. 195-211). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648305
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Audio design in branding and advertising
Rodero, Emma; Larrea, Olatz - In: Innovation in advertising and branding communication, (pp. 69-85). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012391633
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Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt; Teggart, Andi; Cabodi, Kyle; Hills, Julian - In: Journal of destination marketing & management 20 (2021), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012588613
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Selected personal related and brand related predictors of the success of audio branding
Zips, Sebastian; Riedl, Joachim - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012108606
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Identifying opportunities to optimize the music in TV commercials : a systematic content analysis
Breves, Priska; Herget, Ann-Kristin; Schramm, Holger - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 88-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012245006
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim; Anand, Sandip; Kumar, Ibha - In: Journal of marketing communications 26 (2020) 3, pp. 314-327
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012203478
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The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek; Velasco, Carlos; Spence, Charles - In: The journal of asset management 27 (2020) 3, pp. 339-354
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012298801
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Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel - In: Journal of marketing communications 26 (2020) 5, pp. 457-474
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012263504
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Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko - In: Werbung für alle Sinne : multimodale …, (pp. 71-89). 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271613
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
In der multisensuellen Kommunikation der Corporate Identity kommt der akustischen Markenführung bei der Positionierung von Unternehmen, Marken und Produkten im wachsenden Kampf um die Aufmerksamkeit von Konsumenten zunehmende Bedeutung zu. Mit Background-Musik am Point-of-Sale oder in der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012402999
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 32 (2020) 5, pp. 383-399
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012423914
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Towards a common terminology for music branding campaigns
Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012178700
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Marketingkommunikation mit Acoustic Branding : Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity
Kleinjohann, Michael - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012203730
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Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites
Steiner, Paul - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010519672
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012171430
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New music recommendation algorithm facilitates audio branding
Barth, Bertram; Borgstedt, Silke; Edwards, James - In: Marketing review St. Gallen : Marketingfachzeitschrift … 36 (2019) 4, pp. 44-50
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012103802
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010258408
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., akt. u. erw. Aufl. 2014
Theoretische Grundlagen zur Wahrnehmung und Wirkung akustischer Reize -- Markenrecht: Die Hörmarke -- Best-Practice-Beispiele (u.a. Audi Corporate Sound, BMW Sound Logo, Intel Sound Logo, Deutsche Telekom Sound Logo, Klangwelt von Nokia).
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014017533
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011970151
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011882356
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The contribution of a brand spokesperson’s voice to consumer-based brand equity
Zoghaib, Alice - In: Journal of Product & Brand Management 26 (2017) 5, pp. 492-502
Purpose This paper aims to explore the characteristics of a brand spokesperson’s voice that are the most valuable for consumer-based brand equity (CBBE) and evaluates various explanations in previous research regarding the influences of a speaker’s voice. Design/methodology/approach Brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014897047
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011697391
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Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011698094
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The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011778298
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011637196
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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 258-276
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011729551
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