Search Results - subject_exact:"Audio branding"

Nufer, Gerd; Moser, Horst - 2018

The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise....

Persistent link: https://ebtypo.dmz1.zbw/10011974307

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage

Persistent link: https://ebtypo.dmz1.zbw/10011865291

Selected personal related and brand related predictors of the success of audio branding

Zips, Sebastian; Riedl, Joachim - 2017

Persistent link: https://ebtypo.dmz1.zbw/10012108606

Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola

Kaltenhäuser, Yasmin - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011882356

Results may vary : overcoming variability in consumer response to advertising music

Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39

Persistent link: https://ebtypo.dmz1.zbw/10011637196

Design musical et stratégie de marque : quand une identité sonore fait la différence!

Boumendil, Michaël - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011698094

Music is awesome : influences of emotion, personality, and preference on experienced awe

Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451

Persistent link: https://ebtypo.dmz1.zbw/10011814865

Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses

Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564

Persistent link: https://ebtypo.dmz1.zbw/10011814990

The contribution of a brand spokesperson's voice to consumer-based brand equity

Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502

Persistent link: https://ebtypo.dmz1.zbw/10011778298

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.

Persistent link: https://ebtypo.dmz1.zbw/10010258408

Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting

Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61

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Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites

Steiner, Paul - 2015

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Jazz sells : music, marketing, and meaning

Laver, Mark - 2015

Persistent link: https://ebtypo.dmz1.zbw/10010493100

That sounds sweet : using cross-modal correspondences to communicate gustatory attributes

Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120

Persistent link: https://ebtypo.dmz1.zbw/10011287618

Sonic branding : a consumer-oriented literature review

Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37

Persistent link: https://ebtypo.dmz1.zbw/10011288626

Sonic branding in sport : a model for communicating brand identity through musical fit

Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330

Persistent link: https://ebtypo.dmz1.zbw/10011381845

Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?

Fink, Janet S. - In: Sport management review 18 (2015) 3, pp. 331-342

Persistent link: https://ebtypo.dmz1.zbw/10011381858

La musique et la publicité : les logiques socio-économiques et musicales des mutations des industries culturelles

Magis, Christophe - 2015

Les droits d'auteur en musique de publicité -- Musique et recomposition de l'industrie publicitaire -- Le conseil en communication sonore -- Analyser les productions musicale publicitaires -- Trois niveaux de rationalisation du conseil sonore -- Formats hybrides

Persistent link: https://ebtypo.dmz1.zbw/10011433975

Analyzing music in advertising : television commercials and consumer choice

Graakjær, Nicolai - 2015

"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected...

Persistent link: https://ebtypo.dmz1.zbw/10010474249

Audio Branding meets Ambush Marketing

Nufer, Gerd; Hirt, Rainer - 2011

Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...

Persistent link: https://ebtypo.dmz1.zbw/10009521876

Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound

Knöferle, Klemens Michael - 2011

Persistent link: https://ebtypo.dmz1.zbw/10009540671

Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung

Götz, Stephanie - 2011

Persistent link: https://ebtypo.dmz1.zbw/10008859248

Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term

Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827

Persistent link: https://ebtypo.dmz1.zbw/10010484340

New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?

Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : for professionals in the … 23 (2014) 2, pp. 59-72

Persistent link: https://ebtypo.dmz1.zbw/10010383806

Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter

Schaefer, Peter - 2014

Persistent link: https://ebtypo.dmz1.zbw/10010434214

Sound Branding : Grundlagen der akustischen Markenführung

Steiner, Paul - 2009 - 1. Aufl.

Inhaltsübersicht 1. Einleitung 01 2. Theoretische Grundlagen der Markenführung 07 3. Sound Branding - Begriffserklärung und Theoretische Grundlagen ...

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Quo vadis europäischer Markenbegriff? : eine juristische und ökonomische Analyse des markenrechtlichen Schutzzugangs für innovative Zeichenformen im System der Koexistenz

Schilling, Anja - 2009

INHALTSVERZEICHNIS Übersichtenverzeichnis XV Abkfirzungsverzeichnis XIX Einlei- Der europäische Markenbegriff im Umbruch zwischen...

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Dance to the music! : how musical genres in advertisements can sway perceptions of image

Oakes, Steve; North, Adrian - In: Journal of advertising research 53 (2013) 4, pp. 411-416

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Heimatklänge : the conceptual design of branded spaces by means of sonic branding

Kastner, Sonja - In: Branded spaces : experience enactments and entanglements, (pp. 167-177). 2013

Persistent link: https://ebtypo.dmz1.zbw/10010127890

Music to your brain : background music changes are processed first, reducing ad message recall

Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75

Persistent link: https://ebtypo.dmz1.zbw/10009716243

Klang macht Marken : Sonic Branding als Designprozess

Kastner, Sonja - 2008 - 1. Aufl.

Persistent link: https://ebtypo.dmz1.zbw/10003449554

Integration akustischer Reize in die identitätsbasierte Markenführung

Krugmann, Dennis - 2007

Persistent link: https://ebtypo.dmz1.zbw/10009665215

Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism

Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54

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Sales effects of in-store radio advertising

Areni, Charles Scott; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-295

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Creating brand personality with brand names

Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117

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It is all in the mix : the interactive effect of music tempo and mode on in-store sales

Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337

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Sound symbolism effects across languages : implications for global brand names

Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279

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The kinetic quality of store design : an exploration of its influence on shopping experience

Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643

Persistent link: https://ebtypo.dmz1.zbw/10009655496

Let the music play or not : the influence of background music on consumer behavior

Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560

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A model of consumer response to advertising music

Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42

Persistent link: https://ebtypo.dmz1.zbw/10009565319

The effects of advertisement picture likeability on information search and brand choice

Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113

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Akustische Markenführung - Das auditive Erscheinungsbild einer Marke

Mai, Franziska - In: Markenmanagement. 2011

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Attitude toward the advertising music : an overlooked potential pitfall in commercials

Craton, Lincoln G.; Lantos, Geoffrey P. - In: The journal of consumer marketing 28 (2011) 6, pp. 396-411

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Interacting with sound

Meier, Max; Beyer, Gilbert - In: Pervasive advertising, (pp. 325-342). 2011

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Tourism TV commercials : a delicate balance between aural and visual information load

Pan, Steve; Hanusch, Folker - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 465-480

Persistent link: https://ebtypo.dmz1.zbw/10009374130

Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 492-499

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Music congruency in a service setting : the mediating role of emotional and cognitive responses

Demoulin, Nathalie T. M. - In: Journal of retailing and consumer services 18 (2011) 1, pp. 10-18

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Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 5, pp. 430-437

Persistent link: https://ebtypo.dmz1.zbw/10009300068

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53

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Commusication : from Pavlov's dog to sound branding

Groves, John - 2011

Persistent link: https://ebtypo.dmz1.zbw/10009536218