Search Results - subject_exact:"Audio branding"

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage

Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola

Kaltenhäuser, Yasmin - 2018

Results may vary : overcoming variability in consumer response to advertising music

Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39

Design musical et stratégie de marque : quand une identité sonore fait la différence!

Boumendil, Michaël - 2017

The contribution of a brand spokesperson's voice to consumer-based brand equity

Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502

Sound Branding : Grundlagen akustischer Markenführung

Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.

Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting

Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61

Analyzing music in advertising : television commercials and consumer choice

Graakjær, Nicolai - 2015

"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected...

Jazz sells : music, marketing, and meaning

Laver, Mark - 2015

La musique et la publicité : les logiques socio-économiques et musicales des mutations des industries culturelles

Magis, Christophe - 2015

Les droits d'auteur en musique de publicité -- Musique et recomposition de l'industrie publicitaire -- Le conseil en communication sonore -- Analyser les productions musicale publicitaires -- Trois niveaux de rationalisation du conseil sonore -- Formats hybrides

Sonic branding in sport : a model for communicating brand identity through musical fit

Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330

Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?

Fink, Janet S. - In: Sport management review 18 (2015) 3, pp. 331-342

That sounds sweet : using cross-modal correspondences to communicate gustatory attributes

Knoeferle, Klemens M. (contributor); Woods, Andy (contributor) - In: Psychology & marketing 32 (2015) 1, pp. 107-120

Sonic branding : a consumer-oriented literature review

Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37

Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites

Steiner, Paul - 2015

Audio Branding meets Ambush Marketing

Nufer, Gerd; Hirt, Rainer - 2011

Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...

Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound

Knöferle, Klemens Michael - 2011

Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung

Götz, Stephanie - 2011

New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?

Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : for professionals in the … 23 (2014) 2, pp. 59-72

Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter

Schaefer, Peter - 2014

Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term

Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827

Quo vadis europäischer Markenbegriff? : eine juristische und ökonomische Analyse des markenrechtlichen Schutzzugangs für innovative Zeichenformen im System der Koexistenz

Schilling, Anja - 2009

Sound Branding : Grundlagen der akustischen Markenführung

Steiner, Paul - 2009 - 1. Aufl.

Music to your brain : background music changes are processed first, reducing ad message recall

Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75

Heimatklänge : the conceptual design of branded spaces by means of sonic branding

Kastner, Sonja - In: Branded spaces : experience enactments and entanglements, (pp. 167-177). 2013

Dance to the music! : how musical genres in advertisements can sway perceptions of image

Oakes, Steve; North, Adrian - In: Journal of advertising research 53 (2013) 4, pp. 411-416

Klang macht Marken : Sonic Branding als Designprozess

Kastner, Sonja - 2008 - 1. Aufl.

A model of consumer response to advertising music

Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42

Creating brand personality with brand names

Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117

It is all in the mix : the interactive effect of music tempo and mode on in-store sales

Knoferle, Klemens M. (contributor); … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337

Sound symbolism effects across languages : implications for global brand names

Shrum, L. J. (contributor); Lowrey, Tina M. (contributor); … - In: International journal of research in marketing : IJRM : … 29 (2012) 3, pp. 275-279

Sales effects of in-store radio advertising

Areni, Charles Scott; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-295

Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism

Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54

The kinetic quality of store design : an exploration of its influence on shopping experience

Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643

Let the music play or not : the influence of background music on consumer behavior

Andersson, Pernille K. (contributor); … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560

Integration akustischer Reize in die identitätsbasierte Markenführung

Krugmann, Dennis - 2007

Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik

Scheich Bandar, Isabelle Mäi; Willers, Christoph - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 315-338). 2011

Music congruency in a service setting : the mediating role of emotional and cognitive responses

Demoulin, Nathalie T. M. - In: Journal of retailing and consumer services 18 (2011) 1, pp. 10-18

Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria (contributor); Natesan, Chinna (contributor); … - In: Journal of retailing and consumer services 18 (2011) 5, pp. 430-437

Tourism TV commercials : a delicate balance between aural and visual information load

Pan, Steve; Hanusch, Folker - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 465-480

Paying the piper : performing rights organizations and their role in the retail function

Kemp, Elyria (contributor); Natesan, Chinna (contributor); … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 492-499

Attitude toward the advertising music : an overlooked potential pitfall in commercials

Craton, Lincoln G.; Lantos, Geoffrey P. - In: The journal of consumer marketing 28 (2011) 6, pp. 396-411

Effects of background music on consumer behaviour : behavioural account of the consumer setting

Ferreira, Diogo Conque Seco; Oliveira-Castro, Jorge Mendes - In: The service industries journal 31 (2011) 15/16, pp. 2577-2591

Commusication : from Pavlov's dog to sound branding

Groves, John - 2011

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53

Akustische Markenführung - Das auditive Erscheinungsbild einer Marke

Mai, Franziska - 2011

Interacting with sound

Meier, Max; Beyer, Gilbert - In: Pervasive advertising, (pp. 325-342). 2011

Exploring the auditory dimension of corporate identity management

Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107

The effects of advertisement picture likeability on information search and brand choice

Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113

Volles Ohr! : Musik in der Hörfunkwerbung

Hofmann, Bernhard - In: Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl], (pp. 148-170). 2010