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Year of publication
Subject
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Advertising music 88 Werbemusik 88 Brand management 26 Markenführung 25 Consumer behaviour 22 Konsumentenverhalten 22 Werbewirkung 20 Advertising effects 19 Deutschland 11 Germany 11 Akustische Markenführung 10 Einzelhandel 6 Hörfunkwerbung 6 Radio advertising 6 Brand image 5 Corporate reputation 5 Emotion 5 Fernsehwerbung 5 Firmenimage 5 Markenimage 5 Retail trade 5 Television advertising 5 USA 5 United States 5 Europa 4 Europe 4 Ladengestaltung 4 Store design 4 Aromastoff 3 Cross-cultural marketing 3 Empirical method 3 Empirische Methode 3 Flavour 3 France 3 Frankreich 3 Interkulturelles Marketing 3 Marketing 3 Musik 3 Perception 3 Product design 3
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Online availability
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Free 5
Type of publication
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Article 70 Book / Working Paper 25
Type of publication (narrower categories)
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Article in journal 42 Aufsatz in Zeitschrift 42 Aufsatz im Buch 27 Book section 27 Case study 9 Fallstudie 9 Hochschulschrift 9 Thesis 6 Graue Literatur 4 Non-commercial literature 4 Lehrbuch 3 Arbeitspapier 1 Collection of articles of several authors 1 Sammelwerk 1 Working Paper 1
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Language
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English 49 German 40 French 3 Undetermined 3
Author
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Steiner, Paul 5 Kastner, Sonja 4 Craton, Lincoln G. 3 Ballouli, Khalid 2 Borders, Aberdeen Leila 2 Bronner, Kai 2 Fraser, Cynthia 2 Groves, John 2 Hirt, Rainer 2 Kemp, Elyria 2 Kilian, Karsten 2 Kopp, Steven W. 2 Krugmann, Dennis 2 Lantos, Geoffrey P. 2 Natesan, Chinna 2 Nufer, Gerd 2 Roth, Simone 2 Spence, Charles 2 Allan, David 1 Andersson, Pernille K. 1 Apaolaza-Ibáñez, Vanessa 1 Areni, Charles Scott 1 Athaide, Gerard A. 1 Ballhausen, Marcus 1 Bartholmé, Roland H. 1 Ben Dahmane Mouelhi, Norchène 1 Bennett, Gregg 1 Bernays, Lukas 1 Beukeboom, Camiel J. 1 Beyer, Gilbert 1 Bonnin, Gaël 1 Bottausci, Ingrid 1 Boulbry, Gae͏̈lle 1 Boumendil, Michaël 1 Bradford, J. Andrew 1 Bruhn, Herbert 1 Chebat, Jean-Charles 1 Daschmann, Gregor 1 Day, Aaron 1 Demoulin, Nathalie T. M. 1
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Institution
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European School of Business <Reutlingen> 1 Springer Fachmedien Wiesbaden GmbH 1 Verlag Dr. Kovač 1
Published in...
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft 19 Journal of retailing and consumer services 5 Psychology & marketing 4 Gabler Edition Wissenschaft 3 Marketing letters : a journal of research in marketing 3 Journal of advertising research 2 Journal of consumer behaviour : an international research review 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Research 2 Reutlinger Diskussionsbeiträge zu Marketing und Management 2 Sport management review 2 The international review of retail, distribution and consumer research 2 The journal of consumer marketing 2 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 2 Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation 1 Audio-Branding 1 Branded spaces : experience enactments and entanglements 1 Cutting edge international research 1 Gabler-Edition Wissenschaft 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of business strategy 1 Journal of international marketing and marketing research 1 Journal of marketing communications 1 Journal of retailing 1 Journal of travel and tourism marketing 1 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 1 Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung 1 Markenmanagement 1 Marketing intelligence & planning 1 Mediacritic 1 Open science publications of Access Marketing Management 1 Pervasive advertising 1 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 1 Praxisforum Medienmanagement 1 Revue Gestion 2000 : management & prospective 1 Routledge interpretive marketing research 1 Schriftenreihe Schriften zur Kulturwissenschaft 1
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Source
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ECONIS (ZBW) 92 USB Cologne (EcoSocSci) 3
Showing 1 - 50 of 95
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The sound of brands
Nufer, Gerd; Moser, Horst - 2018
The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise....
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2018 - 3., aktualisierte und erweiterte Auflage
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Selected personal related and brand related predictors of the success of audio branding
Zips, Sebastian; Riedl, Joachim - 2017
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin - 2018
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.; Lantos, Geoffrey P.; Leventhal, … - In: Psychology & marketing 34 (2017) 1, pp. 19-39
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Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël - 2017
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564
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The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul - 2014 - 2., aktualisierte und erw. Aufl.
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61
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Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites
Steiner, Paul - 2015
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Jazz sells : music, marketing, and meaning
Laver, Mark - 2015
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That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120
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Sonic branding : a consumer-oriented literature review
Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37
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Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330
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Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S. - In: Sport management review 18 (2015) 3, pp. 331-342
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La musique et la publicité : les logiques socio-économiques et musicales des mutations des industries culturelles
Magis, Christophe - 2015
Les droits d'auteur en musique de publicité -- Musique et recomposition de l'industrie publicitaire -- Le conseil en communication sonore -- Analyser les productions musicale publicitaires -- Trois niveaux de rationalisation du conseil sonore -- Formats hybrides
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Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai - 2015
"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected...
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Audio Branding meets Ambush Marketing
Nufer, Gerd; Hirt, Rainer - 2011
Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen. Ambushed Audio Branding...
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Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael - 2011
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Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung
Götz, Stephanie - 2011
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827
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New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : for professionals in the … 23 (2014) 2, pp. 59-72
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Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter - 2014
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Sound Branding : Grundlagen der akustischen Markenführung
Steiner, Paul - 2009 - 1. Aufl.
Inhaltsübersicht 1. Einleitung 01 2. Theoretische Grundlagen der Markenführung 07 3. Sound Branding - Begriffserklärung und Theoretische Grundlagen ...
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Quo vadis europäischer Markenbegriff? : eine juristische und ökonomische Analyse des markenrechtlichen Schutzzugangs für innovative Zeichenformen im System der Koexistenz
Schilling, Anja - 2009
INHALTSVERZEICHNIS Übersichtenverzeichnis XV Abkfirzungsverzeichnis XIX Einlei- Der europäische Markenbegriff im Umbruch zwischen...
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Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve; North, Adrian - In: Journal of advertising research 53 (2013) 4, pp. 411-416
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Heimatklänge : the conceptual design of branded spaces by means of sonic branding
Kastner, Sonja - In: Branded spaces : experience enactments and entanglements, (pp. 167-177). 2013
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
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Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja - 2008 - 1. Aufl.
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis - 2007
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54
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Sales effects of in-store radio advertising
Areni, Charles Scott; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-295
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Creating brand personality with brand names
Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
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The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643
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Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560
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A model of consumer response to advertising music
Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42
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The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113
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Akustische Markenführung - Das auditive Erscheinungsbild einer Marke
Mai, Franziska - In: Markenmanagement. 2011
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Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.; Lantos, Geoffrey P. - In: The journal of consumer marketing 28 (2011) 6, pp. 396-411
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Interacting with sound
Meier, Max; Beyer, Gilbert - In: Pervasive advertising, (pp. 325-342). 2011
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Tourism TV commercials : a delicate balance between aural and visual information load
Pan, Steve; Hanusch, Folker - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 465-480
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Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 492-499
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Music congruency in a service setting : the mediating role of emotional and cognitive responses
Demoulin, Nathalie T. M. - In: Journal of retailing and consumer services 18 (2011) 1, pp. 10-18
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Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria; Natesan, Chinna; Borders, Aberdeen Leila; … - In: Journal of retailing and consumer services 18 (2011) 5, pp. 430-437
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
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Commusication : from Pavlov's dog to sound branding
Groves, John - 2011
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