Search Results - subject_exact:"Augmented reality"

Digitalisierung für eine besucherorientierte Innenstadt

Küffmann, Karin; Meickmann, Lena; Veith, Tobias - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415736

Psychologische und leistungsbezogene Effekte von AR- und VR-basiertem Training in der manuellen Montage

Daling, Lea M.; Schlittmeier, Sabine J.; Isenhardt, Ingrid - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616777

Towards inclusionary future imaginaries : extended reality technologies (XR) for marginalized groups

Kowalski, Jacqueline; Bork-Hüffer, Tabea - 2026

Rather than tackling the fundamental divides faced by contemporary societies, many of the latest advancements in digital technologies seem to exacerbate them. The failure to prioritize accessibility and inclusivity risks perpetuating inaccessible spaces, exclusionary digital citizenship, and new...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654549

Augmented reality vs. monetary rewards : which drives pro-environmental behavior more effectively among the Indonesian workforce?

Herlina, Maria Grace; Ozgen, Eren; Iskandar, Karto - 2026

urpose - This study examines how augmented reality-based green training influ-ences pro-environmental behavior among employees in Greater Jakarta, Indonesia. It also examines the role of green commitment in shaping employees' environmentally responsible actions. In addition, the study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644336

Einblicke in nutzerzentrierte Entwicklungsprozesse von KI-basierten Augmented Reality (AR) Visualisierungen im Operationssaal: Projekt Karvimio

Fitzner, Elena; Enste, Peter - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015520132

Applied Knowledge and Augmented Reality – Bridging the gap between learning and application

Gonnermann-Müller, Jana; Wotschack, Philip; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534506

Von der Theorie zur Praxis - Weniger Fehler und schnellere Umsetzung von Produktionsprozessen dank Augmented Reality

Gonnermann-Müller, Jana; Wotschack, Philip; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534523

Entwicklung eines Augmented-Reality-Prototyps zur Optimierung der Instandhaltung von Wechselbrücken

Dreesbach, Tobias; Olszynska, Katarzyna; Farke, Tim; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015568903

Innovating the experience economy: How novel technologies transform customer experiences

Garaus, Marion; Treiblmaier, Horst; Wagner, Udo; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612004

Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing

Schein, Katrin E.; Rauschnabel, Philipp A.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627043

Holistic augmented reality brand equity (HARBE) model : building customer-based brand equity through augmented reality

Lambrecht, Anja; Baumgarth, Carsten; Henseler, Jörg - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486092

Augmented reality experiences : consumer-centered augmented reality framework and research agenda

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373148

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434

Fostering consumer engagement with sustainability marketing using augmented reality (SMART) : a climate change response

Nadeem, Waqar; Ashraf, Abdul R.; Kumar, Vikas - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422421

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464212

Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow

Lavoye, Virginie; Petit, Olivia; Tarkiainen, Anssi; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432422

Consumer emotions and personality traits in augmented reality

Soon, Pei-Shan; Lim, Weng Marc - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457484

Bridging the intention-behavior-gap through digitalized information (?) : two laboratory experiments in the textile industry

Brand, Benedikt - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441316

Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality

Rumokoy, Farlane S.; Frank, Björn - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441337

The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality

Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441888

A prospective vision of the evolution of immersive technologies : towards a definition of metaverse

Benaben, Frederick; Congès, Aurélie; Fertier, Audrey - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443979

Innovating the experience economy : how novel technologies transform customer experiences

Garaus, Marion; Treiblmaier, Horst; Wagner, Udo; … - 2025

Based on the concept of the experience economy, in this article we develop a framework for novel technologies (i.e., artificial intelligence, augmented reality, and virtual reality) that companies can use to shape customer experiences. This conceptual work addresses key concerns about ethics,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564595

Adopting augmented reality into retailing mix strategy : Generation Z's perspective in Egypt

Mahmoud, Marwa; Nasr, Rasha Ihab - 2025

Augmented reality (AR) is a great opportunity for the retail industry because it provides companies with new ways to communicate with customers, promote their products, and achieve more sales. The purpose of this research is to gain a better understanding of the benefits of including AR as part...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614486

Digital twins and augmented reality for humanitarian logistics in urban disasters : framework development

Abrishami, Sepehr; Jayaram, Reshma - 2025

Background: Urban disasters expose persistent gaps in the operational picture and timely decision-making for response teams, which require user-centred systems that connect analysis to action. This study proposes and formatively validates an integrated framework that couples digital twins and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015578947

Customer loyalty through augmented reality apps : quality attributes, market differences, and trust as a mediator

Shi, Wenxuan; Rumokoy, Farlane S.; Frank, Björn - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641659

Einblicke in nutzerzentrierte Entwicklungsprozesse von KI-basierten Augmented Reality (AR) Visualisierungen im Operationssaal : Projekt Karvimio

Fitzner, Elena; Enste, Peter - 2025

Technologische Entwicklungen ermöglichen neue Konzepte für den intelligenten Operationssaal, der Patient:innensicherheit und Effektivität chirurgischer Eingriffe verbessern soll. Das KARVIMIO-Unterstützungssystem stellt erste Entwicklungsschritte für KI-basierte AR-Visualisierungen von...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515768

Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb

Schachtsieck, Daniel - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528814

Mobile Assistenzsysteme in der Intralogistikplanung der Automobilindustrie - Gestaltung, Nutzen und Akzeptanz Augmented Reality-basierter Mensch-Maschine-Schnittstellen

Hafner, Anke - 2022

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015200787

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Mobile Assistenzsysteme in der Intralogistikplanung der Automobilindustrie - Gestaltung, Nutzen und Akzeptanz Augmented Reality-basierter Mensch-Maschine-Schnittstellen

Hafner, Anke - 2022

Book / Working Paper

Minerva Potenziale und Produktvision

Gutzmann, Jan Christoph; Dossena, Gian Luca; Weber, Verena - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395256

Quality methods in virtual and augmented reality with a focus on education: a systematic literature review

Karcher, Amelie; Arnold, Dominik; Kuhlenkötter, Bernd - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015437752

Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

Gahlot, Prasun; Suryavanshi, Komal; Gandhi, Aradhana - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457390

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524999

Use of XR to revitalize and activate shop windows

Kueffmann, Karin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480450

Unmanned Aerial Vehicle (UAV) path planning and control assisted by Augmented Reality (AR) : the case of indoor drones

Mourtzis, Dimitris; Angelopoulos, John; Panopoulos, Nikos - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547019

Unlocking the potential of AI : enhancing consumer engagement in the beauty and cosmetic product purchases

Chakraborty, Debarun; Polisetty, Aruna; Sowmya G; Rana, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098706

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079921

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Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - 2023

Article

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - 2023

Article

Towards a theoretical framework for augmented reality marketing : a means-end chain perspective on retailing

Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079948

The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529992

Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations

Manurung, John Sihar - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887

MetaMoney : exploring the intersection of financial systems and virtual worlds

Kumar, Satish; Sureka, Riya; Lucey, Brian M.; Dowling, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014451854

A systematic review of virtual reality in tourism and hospitality : the known and the paths to follow

Calisto, Maria de Lurdes; Sarkar, Soumodip - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457822

Augmented and virtual reality in hotels : impact on tourist satisfaction and intention to stay and return

Lim, Weng Marc; Jasim, K. Mohamed; Das, Madhumita - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457823

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505232

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991

Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152962

I can find the right product with AR! : the mediation effects of shopper engagement on intent to purchase beauty products

Recalde, Daniella; Jai, Tunmin Catherine; Jones, Robert Paul - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095110

Analysing the influence of augmented reality on organization performance via supply and logistics value chain functions : a hybrid ANN-PLS model assessment in the Gulf Cooperation Council region

Aburayya, Ahmad - 2024

Background: Despite the resurgence of interest in augmented reality (AR) due to Industry 4.0 and its ability to resolve several challenges faced by current business models, comprehensive research examining the capabilities of AR in supply chain management (SCM) and logistics remains limited....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188508

Applying virtual reality and augmented reality to the tourism experience : a comparative literature review

Bretos, María A.; Ibáñez-Sánchez, Sergio; Orús, Carlos - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190342

Minerva Potenziale und Produktvision

Gutzmann, Jan Christoph; Dossena, Gian Luca; Weber, Verena - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196730

Revolutionizing decision-making : how retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

Gahlot, Prasun; Suryavanshi, Komal; Gandhi, Aradhana Vikas - 2024

The study examines the impact of Augmented Reality (AR) attributes on customer experience and purchase intention in the retail industry. The study employs a theoretical framework rooted in the Technology Acceptance Model and Stimulus-organism-response Theory, investigating the influence of AR...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450527