Search Results - subject_exact:"Auslandsmarktforschung"

Retail expansion to international markets : why some retailers succeed and many fail

Gokhale, Srikant; Lal, Rajiv - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638798

Study on EU agri-food exports via e-commerce to China : final report

2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013345824

Variation and continuity of brand personality in Japan

Jitosho, Risa; Baba, Hajime - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014514761

Marketing : Konzepte - Strategien - Maßnahmen

Dechêne, Christian - 2024 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519991

Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda

Makrides, Anna; Kvasova, Olga; Thrassou, Alkis; … - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013455459

Foreign market knowledge, international opportunity recognition, and the performance of export-manufacturing firms

Mostafiz, Md Imtiaz; Sambasivan, Murali; Goh, See Kwong - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012814323

A proposal of the model of international marketing research as information basis in game theory

Stanetić, Vedran - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012061738

Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research

Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012608047

International business

Czinkota, Michael R.; Ronkainen, Ilkka A.; Gupta, Suraksha - 2021 - Ninth edition

"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012544523

Closed-End Country Funds and International Diversification

Charitou, Andreas - 2016

Using data from 1993 to 2002 for eight developed and fifteen emerging markets, we find that return correlations, mean-variance spanning, and Sharpe ratio tests support that closed-end country funds (CECF) can mimic their corresponding foreign indices, and that they are more heavily influenced by...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013004399

New perspectives in international marketing research : editorial

Manrai, Ajay K. - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012260067

Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness

Mayo, Michael; Howell, William; De Masi, Sara - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011916414

Ekwiwalencja w międzynarodowych badaniach rynku

Jaciow, Magdalena - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011844987

Advances in Global Marketing : A Research Anthology

2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012396656

Die Marktanalyse als Basis erfolgreicher Investitionen

Gerdts, Michael H. - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011645275

Die radikal neuen Anforderungen unserer Zeit und die Konsequenz für Veränderungsarbeit : warum die tiefgreifenden Veränderungen unserer Zeit von Unternehmen eine neue Qualitätt von Wandlungsfähigkeit fordern - Veränderungsintelligenz

Baltes, Guido; Freyth, Antje - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011774783

Methodological considerations in cross-national consumer research

Green, Robert T.; White, Phillip D. - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011582058

Successful new product development for international markets

Dubiel, Anna - 2011 - 1st edition

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011578898

Analysing Textual Data in International Marketing Research

Sinkovics, Rudolf R - 2016

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research.Design/methodology/approach –...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012982341

Advancing the international marketing research agenda with innovative methodologies

2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011486947

Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation

Sintonen, Sanna; Tarkiainen, Anssi; Cadogan, John W.; … - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011487062

Assessing endogeneity issues in international marketing research

Jean, Ruey-Jer Bryan; Deng, Ziliang; Kim, Daekwan; … - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011487079

Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research

Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011508783

Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage

Burmann, Christoph; Becker, Christian - 2009

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009665199

Assessing knowledge transfer in a Thai multinational corporation

Rakthin, Sirisuhk - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011341439

Global marketing research

Kumar, V. - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011385811

Maximising export returns : consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand

Guenther, Meike; Saunders, Caroline; Dalziel, Paul; … - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011447729

Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand

Driver, Timothy; Saunders, Caroline; Guenther, Meike; … - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011447740

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. - 2011

Purpose – Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons' important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses in...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015379545

Show one more version 1

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling : Alternative Methods and Empirical Results

Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. - 2014

Book / Working Paper

Polish exporters' use and perception of various sources of market information

Bartosik-Purgat, Małgorzata; Schroeder, Jerzy - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010396138

Financial constraints and firm behavior in international markets : an introduction to the special section

Schiavo, Stefano - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010504199

Internationale Rahmenbedingungen unternehmerischen Handelns

2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010432418

Response bias in international marketing research

Jong, Martijn Gijsbert de - 2006

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003931559

China catalyst : powering global growth by reaching the fastest growing consumer market in the world

Holloman, Dave M. - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009782200

Show one more version 1

China Catalyst : Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World

Holloman, David M. - 2013

Book / Working Paper

Standardisierung versus Differenzierung im internationalen Marketing

Schwarz-Musch, Alexander - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010472974

Beurteilung und Auswahl von Zielmärkten

Sternad, Dietmar - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010472978

An experimental examination of equivalence failures in multicultural comparative research

Case, F. Mark; Ford, John B.; Markowski, Edward P.; … - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009729467

Thai exporter and US importer relations : a pilot study using email survey

Sachdev, Harash J. - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009773746

Market analysis on the Russian market : from the perspective of a German company producing acrylic glass or polycarbonate and consider to enter the Russian e-commerce marketplace

Seelich, Viktoria - 2013 - 1. ed.

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010228068

Produktdesign für aufstrebende Märkte : Markttrends, Kunden und Produktanwender integrieren

Freudenthaler, Daniela - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010240387

Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership

Bijmolt, Tammo H.A; Paas, Leo; Vermunt, J. - 2004

The financial services sector has internationalized over the last few decades. Important differences and similarities in financial behavior can be anticipated between both consumers within a particular country and those living in different countries. For companies in this market, the appropriate...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014029211

Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio - 2012 - First edition.

1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014498142