Considering the advantages of using AI influencers compared to human influencers, fashion marketers increasingly using AI influencers to promote their products. Hence, continuous research is needed to ensure the effectiveness of AI influencers in promoting fashion products. Through an online...

This paper investigates the determinants of inflation target credibility (ITC) using a unique survey we designed to measure the credibility of the ECB's inflation target. Containing over 200,000 responses from German consumers collected between January 2019 and November 2024, our dataset enables...

This study proposes an implicit index for central bank credibility, which is critical in developing countries implementing an inflation-targeting regime. In a credible central bank, the policy rate impacts the interest rate on short-term deposits. Under this assumption, the residuals obtained...

Since the Covid-19 pandemic, many economic policy protocols have come under scrutiny regarding their ability to handle unforeseen events and systemic effects. In particular, inflation targeting regimes have been questioned due to significant inflationary deviations resulting from a substantial...

We examine how a CEO develops a reputation for credible financial reporting and how this reputation influences investor reactions to earnings announcements. We find that investors discount earnings news when CEOs have both strong incentives to misreport and weak reporting reputations. Further,...

Money, capitalist market societies' paramount contract, relies on the belief in its enduring value. However, we still know surprisingly little about the social foundations that sustain that belief. How is our collective trust in the enduring value of money socially built, and what happens if...

The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption. This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media...

As social media becomes prominent within academia, we examine its reputational costs for academics. Analyzing Twitter posts from 98,000 scientists (2016-22), we uncover substantial political expression. Online experiments with 4,000 U.S. respondents and 135 journalists, rating synthetic academic...