Toyib, Jein Sriana; Paramita, Widya - In: Cogent business & management 11 (2024) 1, pp. 1-14
Considering the advantages of using AI influencers compared to human influencers, fashion marketers increasingly using AI influencers to promote their products. Hence, continuous research is needed to ensure the effectiveness of AI influencers in promoting fashion products. Through an online...