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  • Search: subject_exact:"B2B marketing"
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Year of publication
Subject
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B-to-B-Marketing 4,369 Business-to-business marketing 4,369 Lieferantenmanagement 2,258 Supplier relationship management 2,258 Beziehungsmarketing 1,204 Relationship marketing 1,203 Business-to-Business-Marketing 593 Marketingmanagement 590 Marketing management 577 Electronic Commerce 544 E-commerce 490 Theory 394 Theorie 391 Salespeople 372 Verkaufspersonal 372 Deutschland 371 Germany 362 Verkauf 362 Selling 354 Consumer behaviour 351 Konsumentenverhalten 351 Marketing 350 Brand management 342 Markenführung 342 Business network 295 Unternehmensnetzwerk 295 Customer value 248 Kundenwert 248 B2B 238 Social Web 229 Social web 229 Customer satisfaction 220 Kundenzufriedenheit 219 Value creation 211 Betriebliche Wertschöpfung 210 Vertrauen 205 Confidence 202 Customer integration 199 Kundenintegration 199 Bundling strategy 198
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Online availability
All
Undetermined 1,920 Free 489 CC license 42
Type of publication
All
Article 3,235 Book / Working Paper 1,492 Journal 8
Subcategories
All
Article in journal 2,578 Book section 506 Case study 160 Working paper 72 Textbook 57 Proceedings 36 Guidebook 33 Handbook 16 Literature review 5 Glossary included 3 Report 2
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Language
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English 3,616 German 1,093 Undetermined 27 French 5 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 62 Backhaus, Klaus 35 Svensson, Göran 33 Lindgreen, Adam 30 Homburg, Christian 29 Di Benedetto, C. Anthony 25 Johnston, Wesley J. 23 Naudé, Peter 22 Ulaga, Wolfgang 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Kowalkowski, Christian 20 Geiger, Ingmar 18 Jacob, Frank 18 Baumgarth, Carsten 17 Hinterhuber, Andreas 17 Terho, Harri 17 Voeth, Markus 17 Agnihotri, Raj 16 Grewal, Rajdeep 16 Ivens, Björn Sven 16 Lilien, Gary L. 16 Mora Cortez, Roberto 16 Schmitz, Christian 16 Sharma, Arun 16 Høgevold, Nils M. 15 Keränen, Joona 15 La Rocca, Antonella 15 Rangarajan, Deva 15 Brennan, Ross 14 Kumar, V. 14 Pepels, Werner 14 Plinke, Wulff 14 Snehota, Ivan 14 Sridhar, Shrihari 14 Cova, Bernard 13 Hofmaier, Richard 13 Pförtsch, Waldemar A. 13 Rodríguez, Rocío 13 Weiber, Rolf 13
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Institution
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Springer Fachmedien Wiesbaden 41 Verlag Dr. Kovač 12 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 European Association for Industrial Marketing Research 3 Haufe-Lexware GmbH & Co. KG 3 Wiley-VCH 3 American Marketing Association 2 Centre of Business Analysis and Research 2 Eric Cuvillier <Firma> 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 W. Kohlhammer GmbH 2 Westfälische Wilhelms-Universität Münster 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Duncker & Humblot 1 Econ Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Erich Schmidt Verlag 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 754 The journal of business & industrial marketing 340 Journal of business-to-business marketing 153 Journal of business research : JBR 144 SpringerLink / Bücher 91 Handbook of business-to-business marketing 90 Springer eBook Collection 36 Journal of marketing 34 Journal of the Academy of Marketing Science 31 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 25 Journal of personal selling & sales management : JPSSM 23 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 The journal of personal selling & sales management : JPSSM 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Field guide to case study research in business-to-business marketing and purchasing 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 European journal of marketing : EJM 15 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 15 essentials 15 Business-to-Business-Marketing 14 Journal of strategic marketing 14 Marketing science 14 Asia Pacific journal of marketing and logistics 13 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 European journal of marketing 12 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of marketing management : MM 11 Journal of marketing theory and practice 11
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Source
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ECONIS (ZBW) 4,558 USB Cologne (EcoSocSci) 144 Other ZBW resources 25 RePEc 4 BASE 2 EconStor 2
Showing 1 - 50 of 4,374
 
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The different effects of mass-media marketing and personal sales budgets across the life cycle of B2B high-tech start-ups
Vomberg, Arnd; Frieß, Maximilian; Alavi, Sascha; Maag, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597072
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Governance mechanisms in business-to-business relationships : analysis and systematisation
Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena - 2026
Objective: As the increased number of studies on governance mechanisms is accompanied by a similarly increased lack of terminological consistency, the paper aims to propose a systematisation of the governance mechanisms in B2B relationships based on a systematic literature review. Research...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638757
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Emojis analysis at international trade shows in five countries : ex- and post-COVID-19
Geldres-Weiss, Skania L.; Küster, Inés; Vila, Natalia - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639044
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Digital ecosystems and their influence on business relationships
Baptista, Cristina Sales; Nunes, Danilo - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061745
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Dual pathways to commitment : communication, salesperson behaviour, and the re-specification of the commitment-trust model in mature technical B2B markets
Pires, Paulo Botelho; Ribeiro, Ângela; Duarte Santos, José - 2026
Mature technical business-to-business (B2B) markets challenge the canonical commitment-trust hierarchy because product parity, informational asymmetry, long-cycle repeat purchasing and enduring dyadic relations may decouple the antecedents of trust from those of commitment. This study...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016070457
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Navigating the future of B2B marketing : the transformative impact of the industrial metaverse
Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159398
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Virtual influencers in B2B marketing future perspectives
Kern, Manuel; Kern, Sarah; Schmäh, Marco; Wagner, … - 2025
This study explores the potential role of virtual influencers in future B2B marketing. Combining expert interviews and a literature review, the findings reveal the growing popularity of virtual influencers due to Web 3.0 and Metaverse advancements. The study suggests that virtual influencers may...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015051458
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The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - 2025
This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015324752
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Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment
Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372558
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373119
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Knowledge transfer in business-to-business customer relationship development
Lavan, Thusyanthy; Tran Trieu Khai; Chen, Shijiao; Yao, Jun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331723
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Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331814
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331938
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Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331945
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Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss : a stakeholder perspective
Kolawole, Olushola Adeborode; Dora, Manoj; Umeh, Chidozie; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331953
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Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331966
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Disclosing transparency : a review of B2B marketing and supply chain research
Nawaz, Raja Rub; Wagner, Ralf - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173270
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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173281
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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173324
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Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model
Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173335
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Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation
Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173338
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The rise of human-machine collaboration : managers' perceptions of leveraging artificial intelligence for enhanced B2B service recovery
Ameen, Nisreen; Pagani, Margherita; Pantano, Eleonora; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015359481
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Mental health and well-being in business-to-business markets
Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386505
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Acquiring cross-border business customers : the roles of relevance and novelty in online communication
Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386510
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395408
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Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets
Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395423
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When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions
Aksoy, Marcel; Schnellbächer, Benedikt - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395424
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Not quite alike : supplier relationship management in B2B marketing and supply chain literature
Wieland, Désirée A. C.; Ivens, Björn Sven - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395426
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Advertising in business markets : the obscured bottom-line effect and need for appropriate analytics
Guenther, Peter; Guenther, Miriam; Rahman, Mahabubur; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395428
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Transitioning to artificial intelligence-based key account management : a critical assessment
Prior, Daniel; Marcos Cuevas, Javier - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395443
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Key account managers and customer experience : a service ecosystem approach
Schmitt, Laurianne; Klein, Michel; Lussier, Bruno - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395444
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The B2B sharing economy : framework, implications, and future research
Benoit, Sabine; Merfeld, Katrin; Tunn, Vivian S. C.; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420039
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Becoming an attractive public customer to strategic suppliers
Fridner, David - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422196
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How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda
Wünderlich, Nancy V.; Blut, Markus; Brock, Christian; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422400
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Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets
Cassia, Fabio; Magno, Francesca - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422959
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IT affordance, organizational learning, business networking and B2B performance : a multi-channel networks perspective
Yang, Yiming; Chung, Henry F. L.; Elms, Jonathan; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015451184
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What drives firm power across multiple levels of B2B analysis? : structured systematic literature review
Mitręga, Maciej; Wegner, Douglas; Faccin, Kadigia; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015454992
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Interorganizational preparedness in business-to-business relationships
Kleinaltenkamp, Michael; Pedersen, Carsten Lund; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455002
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The future of B2B trade shows : drivers of transformation from a process view
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455003
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Challenges of the digital landscape : An investigation into the influence of technology and information systems on financial performance of B2B key account managers
Silva, Pedro Mendonça - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455019
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Digital transformation in the B2B context : a review, theorisation and future perspectives
Kyrdoda, Yuliia; Marzi, Giacomo; Vianelli, Donata - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455020
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Do ICT boost business-to-business satisfaction in times of uncertainty?
Gil Saura, Irene; Berenguer Contrí, Gloria; … - 2025
Tourism is a highly sensitive industry concerned about the social and economic consequences of instability. In this sense, it is vital to understand how relationships develop and what factors lead to satisfaction among the stakeholders. Most research on tourism has focused on analysing B2C...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413562
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B2B customer referencing in a community of practice context : conceptualizing legitimating mechanisms in the health technology sector
Wiik, Josefin; Koporcic, Nikolina; Markovic, Stefan; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015431690
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Training clients in digital marketing : the key to a feel-good B2B relationship with SMEs
Sutherland, Karen; Mulcahy, Rory; Burgess, Jacqueline; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015431704
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Artificial intelligence-enabled systems and innovation in B2B firms : the role of strategic agility and decision-making performance
Liu, Yulong; Zhang, Zuopeng; Zheng, Leven Jianwen; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015431706
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Relationship insecurity and dark-side behaviours in business-to-business relationships
Human, Gert; Laubscher, Nina - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015431746
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Fully leveraging AI in B2B sales : exploring sales managers' capabilities and organizational knowledge processes
Hautamäki, Pia; Heikinheimo, Minna - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432141
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Force majeure in business relationships
Burkhart, Davide Vito; Bode, Christoph - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432163
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Unveiling the power of supplier-country image on B2B customers' perceptions : beyond the product's beauty
Crespo, Cátia Fernandes; Crespo, Nuno; Silva, Susana C. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440297
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Understanding the B2B customer experience and journey : a convergence-based lens
De Keyser, Arne; Antonetti, Paolo; Rouziou, Maria; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440381
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