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  • Search: subject_exact:"B2B relationship"
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Year of publication
Subject
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B-to-B-Marketing 4,376 Business-to-business marketing 4,376 Lieferantenmanagement 2,164 Supplier relationship management 2,164 Beziehungsmarketing 1,183 Relationship marketing 1,182 Marketingmanagement 564 Marketing management 556 Electronic Commerce 458 E-commerce 452 Salespeople 372 Verkaufspersonal 372 Verkauf 359 Theory 355 Theorie 353 Selling 352 Consumer behaviour 345 Konsumentenverhalten 345 Brand management 335 Markenführung 335 Deutschland 308 Germany 305 Marketing 302 Business network 292 Unternehmensnetzwerk 292 Business-to-Business-Marketing 266 Customer value 246 Kundenwert 246 B2B 237 Social Web 224 Social web 224 Customer satisfaction 217 Kundenzufriedenheit 217 Betriebliche Wertschöpfung 210 Value creation 210 Confidence 201 Vertrauen 201 Bundling strategy 196 Leistungsbündel 196 Lieferkette 194
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Online availability
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Undetermined 1,841 Free 482 CC license 44
Type of publication
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Article 3,213 Book / Working Paper 1,160 Journal 7
Subcategories
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Article in journal 2,556 Book section 508 Case study 148 Working paper 67 Textbook 50 Proceedings 35 Guidebook 29 Handbook 13 Literature review 5 Glossary included 3 Report 1
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Language
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English 3,524 German 851 French 6 Polish 4 Swedish 2 Undetermined 2
Author
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Kleinaltenkamp, Michael 55 Backhaus, Klaus 35 Svensson, Göran 33 Lindgreen, Adam 30 Di Benedetto, C. Anthony 25 Homburg, Christian 24 Johnston, Wesley J. 23 Ulaga, Wolfgang 23 Naudé, Peter 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Kowalkowski, Christian 20 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Terho, Harri 17 Voeth, Markus 17 Agnihotri, Raj 16 Grewal, Rajdeep 16 Lilien, Gary L. 16 Mora Cortez, Roberto 16 Sharma, Arun 16 Baumgarth, Carsten 15 Høgevold, Nils M. 15 Jacob, Frank 15 Keränen, Joona 15 Rangarajan, Deva 15 Ivens, Björn Sven 14 Kumar, V. 14 Schmitz, Christian 14 Sridhar, Shrihari 14 Cova, Bernard 13 Eggert, Andreas 13 Hofmaier, Richard 13 Koporcic, Nikolina 13 Rodríguez, Rocío 13 Weiber, Rolf 13 Brennan, Ross 12 La Rocca, Antonella 12 Pepels, Werner 12 Plinke, Wulff 12
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 10 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 Haufe-Lexware GmbH & Co. KG 3 American Marketing Association 2 Centre of Business Analysis and Research 2 Eric Cuvillier <Firma> 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Duncker & Humblot 1 Ecorys 1 Edward Elgar Publishing 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 752 The journal of business & industrial marketing 340 Journal of business-to-business marketing 152 Journal of business research : JBR 144 Handbook of business-to-business marketing 90 SpringerLink / Bücher 70 Journal of marketing 34 Journal of the Academy of Marketing Science 31 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Journal of personal selling & sales management : JPSSM 23 Research 23 The journal of personal selling & sales management : JPSSM 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Field guide to case study research in business-to-business marketing and purchasing 18 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 European journal of marketing : EJM 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 Journal of strategic marketing 14 Marketing science 14 Asia Pacific journal of marketing and logistics 13 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 European journal of marketing 12 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction 11
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Source
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ECONIS (ZBW) 4,377 Other ZBW resources 2 BASE 1
Showing 1 - 50 of 4,156
 
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The different effects of mass-media marketing and personal sales budgets across the life cycle of B2B high-tech start-ups
Vomberg, Arnd; Frieß, Maximilian; Alavi, Sascha; Maag, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597072
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Governance mechanisms in business-to-business relationships : analysis and systematisation
Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena - 2026
Objective: As the increased number of studies on governance mechanisms is accompanied by a similarly increased lack of terminological consistency, the paper aims to propose a systematisation of the governance mechanisms in B2B relationships based on a systematic literature review. Research...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638757
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Emojis analysis at international trade shows in five countries : ex- and post-COVID-19
Geldres-Weiss, Skania L.; Küster, Inés; Vila, Natalia - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639044
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Digital ecosystems and their influence on business relationships
Baptista, Cristina Sales; Nunes, Danilo - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061745
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Dual pathways to commitment : communication, salesperson behaviour, and the re-specification of the commitment-trust model in mature technical B2B markets
Pires, Paulo Botelho; Ribeiro, Ângela; Duarte Santos, José - 2026
Mature technical business-to-business (B2B) markets challenge the canonical commitment-trust hierarchy because product parity, informational asymmetry, long-cycle repeat purchasing and enduring dyadic relations may decouple the antecedents of trust from those of commitment. This study...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016070457
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Structuring customer experience in B2B services
Raišys, Simonas Juozapas - 2026
Research on customer experience in B2B services remains fragmented, with existing studies typically examining isolated elements and offering limited insight into how customer experience is structured as a whole. The present study addresses this gap through a systematic literature review...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016089157
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Digital transformation of B2B sales processes : exploring technology adoption and sales performance through a qualitative study
Belaid, Slim; Ben Moallem, Marwa - 2026
Digital transformation is reshaping business-to-business (B2B) sales processes through the growing use of customer relationship management systems, analytics dashboards, automation tools, digital communication channels, and predictive technologies. However, the performance effects of these tools...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073661
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Navigating the future of B2B marketing : the transformative impact of the industrial metaverse
Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159398
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Digital transformation and interaction interruption in business-to-business relationships
Munksgaard, Kristin B.; Freytag, Per V. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015617262
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Virtual influencers in B2B marketing future perspectives
Kern, Manuel; Kern, Sarah; Schmäh, Marco; Wagner, … - 2025
This study explores the potential role of virtual influencers in future B2B marketing. Combining expert interviews and a literature review, the findings reveal the growing popularity of virtual influencers due to Web 3.0 and Metaverse advancements. The study suggests that virtual influencers may...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015051458
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On the duality of business-to-business relationships' sudden endings
Tähtinen, Jaana; Holmlund, Maria - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015617267
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The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - 2025
This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015324752
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A framework for aligning corporate strategy with climate goals and financial performance : a case study of South Korean companies
Kim, Sang Joon; Atukeren, Erdal; Kim, Hohyun - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015618891
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Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment
Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372558
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373119
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Exploring the influence of salesperson lone wolf tendencies on customer value co-creation : a social exchange perspective
Itani, Omar S.; White, Juliana; Lussier, Bruno - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609838
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Short-term versus long-term time perspectives among B2B salespeople : switching or adapting influence tactics to enhance performance
Schmitt, Laurianne; Franck, Romain - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610112
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Knowledge transfer in business-to-business customer relationship development
Lavan, Thusyanthy; Tran Trieu Khai; Chen, Shijiao; Yao, Jun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331723
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Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331814
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Adoption of a value orientation : implications for B2B salespeople behaviors and performance
Mainardes, Emerson Wagner; Pereira, José Ricardo; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610176
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331938
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B2B marketing in metaverse : toward a theoretical framework
Arghashi, Vahideh; Kumar, Harish; Venkatesh, Umashankar; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610267
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Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331945
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The effect of customer education on brand associations and brand preference in business-to-business relationships
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Anna Claudia - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610347
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Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss : a stakeholder perspective
Kolawole, Olushola Adeborode; Dora, Manoj; Umeh, Chidozie; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331953
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Green learning orientation and environmental culture : enabling green innovation and B2B relationship management in manufacturing firms
Ralison, Ny Avotra Andrianarivo Andriandafiarisoa; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610379
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Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331966
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Value-based KAM : co-developing impactful value propositions within key account management
Yaghtin, Shahrzad; Gummerus, Johanna - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610865
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Disclosing transparency : a review of B2B marketing and supply chain research
Nawaz, Raja Rub; Wagner, Ralf - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173270
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Impact of platform cues and algorithmic listings on B2B vs B2C gig success : analysis with random forest and panel regression
Roy, Gobinda; Bandyopadhyay, Arunava; Paul, Indrani - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610885
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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173281
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The Sage handbook of industrial marketing
2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015613612
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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173324
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Antecedents and consequences of social media use in sales : a meta-analysis
Ladeira, Wagner Junior; Santini, Fernando de Oliveira; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595642
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Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model
Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173335
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Effects of customer relationship termination and customer involvement on new product development outcomes in the business-to-business market
Uno, Mai; Yamashita, Yuko; Fukukawa, Kyoko - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015590804
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Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation
Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173338
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Circular supply chain with product-service systems : a case of recycled products
Fernando, Yudi; Ikhsan, Ridho Bramulya; Wahyuni-T. D., … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627361
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The rise of human-machine collaboration : managers' perceptions of leveraging artificial intelligence for enhanced B2B service recovery
Ameen, Nisreen; Pagani, Margherita; Pantano, Eleonora; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015359481
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11. Cross-cultural management in the business-to-business (B2B) context: applying the TCCM framework with contextual challenges and opportunities
Mathew, Nicholas - 2026
This chapter sheds light on cross-cultural management research, opportunities, and challenges in the Business-to-Business (B2B) sector. The chapter follows the Theory, Context, Characteristics, and Method (TCCM) framework to review and examine B2B cross-cultural management research....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015642960
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Mental health and well-being in business-to-business markets
Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386505
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Avoiding opportunism and conflict in buyer and seller partnerships through trust, commitment and satisfaction
Guan, Jyh-Liang; Lee, Tzong-ru; Ferro-Soto, Carlos; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015644773
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Acquiring cross-border business customers : the roles of relevance and novelty in online communication
Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386510
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A META-RELQUAL framework for B2B sales partnerships : empirical findings from Spain
Ferro-Soto, Carlos; Padín Fabeiro, Carmen; Lubbe, Isolde; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632767
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Selling in the digital age : tailoring information to B2B buyers' situational needs
Mottl, Lisa; Steiner, Michael - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666524
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395408
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Marketing and channel management for low brand equity firms : principles for financial success
Frazier, Gary L. - 2026
Part 1:The World of Marketing and Channels; - Chapter 1: Marketing Efforts and Channels for Firms with Low Brand Equity -- Part 2: Marketing Principles -- Chapter 2: Product and Price Strategy -- Chapter 3: Target Selection -- Chapter 4: Brand Positioning and Value Propositions -- Chapter 5:...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015640778
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Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets
Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395423
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When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions
Aksoy, Marcel; Schnellbächer, Benedikt - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395424
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Marketing in the Digital Age : Insights into Consumer Decisions, Social Influence, and Responsible Marketing
2026
Chapter 1: Consumer Involvement in the Digital Era Classical Insights and AI Applications in India -- Chapter 2: Consumer Responses to Influencer Marketing Does Mindfulness lead to Mindful Consumption -- Chapter 3: Travel 2.0 The Role Of Cognition And Affect In Consumer To Consumer C2C Travel...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015651993
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