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Year of publication
Subject
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Bank marketing 1,088 Bankmarketing 1,070 Deutschland 457 Germany 450 Bank 317 Beziehungsmarketing 307 Relationship marketing 307 Theorie 239 Theory 239 Finanzdienstleistung 199 Financial services 198 Privatkundengeschäft 192 Personal banking 167 Electronic Banking 125 Electronic banking 123 Consumer behaviour 102 Konsumentenverhalten 99 Marketing 82 Marketingmanagement 75 Bankgeschäft 73 Distribution channel 73 Marketing management 73 Vertriebsweg 73 Banking services 72 Zielgruppe 59 Bank Marketing 55 Target group 53 Customer satisfaction 49 Service quality 48 Dienstleistungsqualität 47 Bank management 46 Bankmanagement 46 Kundenzufriedenheit 46 USA 42 Sparkasse 41 Savings bank 40 Direktmarketing 37 Kundenmanagement 37 Bankwirtschaft 36 Cooperative bank 36
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Online availability
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Undetermined 155 Free 64 CC license 5
Type of publication
All
Article 628 Book / Working Paper 522 Journal 11
Subcategories
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Article in journal 384 Book section 235 Working paper 41 Proceedings 24 Case study 19 Handbook 16 Textbook 9 Guidebook 7 Glossary included 2 Government document 2 Report 1
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Language
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German 704 English 418 Undetermined 15 Polish 9 Italian 6 Hungarian 5 Russian 5 French 4 Swedish 2 Danish 1 Spanish 1 Serbian 1 Ukrainian 1
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Author
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Alan, Sule 7 Karlan, Dean 7 Peters, Anja 7 Zinman, Jonathan 7 Bruhn, Manfred 6 Georgi, Dominik 6 Keller, Bernhard 6 Nirschl, Marco 6 Schierenbeck, Henner 6 Schmoll, Anton 6 Schöning, Stephan 6 Wübker, Georg 6 Bartmann, Dieter 5 Baxmann, Ulf G. 5 Betsch, Oskar 5 Huber, Frank 5 Munari, Luciano 5 Tilmes, Rolf 5 Benkenstein, Martin 4 Berry, Leonard L. 4 Cemalcılar, Mehmet 4 Day, Abby 4 Duttenhöfer, Stephan 4 Gorton, Gary 4 Herrmann, Andreas 4 Hunke, Guido 4 Jasny, Ralf 4 Kundisch, Dennis 4 Körnert, Jan 4 Locarek-Junge, Hermann 4 Mogaji, Emmanuel 4 Muthers, Helmut 4 Neuberger, Doris 4 Niemeyer, Vanessa 4 Ronzal, Wolfgang 4 Schwarzbauer, Florian 4 Schäfer, Henry 4 Watkins, Trevor 4 Andrew, Kenneth 3 Bajetta, Luisa 3
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Institution
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Fördergesellschaft Marketing an der Universität Augsburg 8 American Bankers Association 4 Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft 3 Institut für Finanz- und Aktuarwissenschaften <Ulm> 3 National Bureau of Economic Research 3 Universität Ulm 3 Axel-Springer-Verlag / Marketing Anzeigen 2 International Bankers Forum 2 Jugo-Zapadnyj Bank <Rostow am Don> 2 Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh 2 Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft 2 Bankwirtschaftliches Kolloquium 1 Center for International Research in Consumers Location and Their Environments 1 Deutscher Genossenschafts-Verlag 1 Deutscher Sparkassen- und Giroverband 1 Droege & Comp. <Düsseldorf> 1 European Financial Management and Marketing Association 1 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 1 Freie Universität Berlin / Institut für Bank- und Finanzwirtschaft 1 Företagsekonomiska Institutionen <Stockholm> 1 Hochschule für Wirtschaft und Politik 1 Institut für Bankhistorische Forschung 1 Institut für Bankhistorische Forschung / Wissenschaftlicher Beirat 1 Johannes Gutenberg-Universität Mainz / Seminar Finanzdienstleistungen im Spannungsfeld zwischen Rationalisierung und Kundenorientierung 1 Keleti Károly Gazdasági Kar, Óbudai Egyetem 1 Kreditwirtschaftliches Kontaktforum <1, 1997, Lüneburg> 1 Kreditwirtschaftliches Kontaktforum <3, 1999, Lüneburg> 1 Martin-Luther-Universität Halle-Wittenberg / Wirtschaftswissenschaftliche Fakultät 1 Montepaschi Vita SpA <Rom> 1 Münsteraner Top-Management-Seminar <5, 1994, Münster (Westf)> 1 Münsteraner Top-Management-Seminar <7, 1996, Münster (Westf)> 1 National Research University Higher School of Economics 1 Norddeutscher Bankentag <8, 2007, Lüneburg> 1 Nordic Council of Ministers 1 Ploenzke AG <Wiesbaden> 1 Rostocker Bankenkolloquium <1998, Rostock> 1 Rostocker Bankenkolloquium <2002, Rostock> 1 Schweden / Betaljänsutredningen 1 Springer Fachmedien Wiesbaden 1 Steria Mummert Consulting AG 1
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Published in...
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International Journal of Bank Marketing 58 Die Bank 40 Europäische Hochschulschriften / 5 40 Journal of financial services marketing : JFSM 27 Handbuch Zielgruppenmanagement 23 Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research 14 The international journal of bank marketing : IJBM 14 Gabler Edition Wissenschaft 12 Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht 11 Client centricity : relationship management in banking 11 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 11 SpringerLink / Bücher 10 Banking and information technology : BIT ; a strategic report for top management 8 55plus Marketing : Zukunftsmarkt Senioren 7 Gabler-Edition Wissenschaft 7 Handbuch Kommunikationsmanagement 7 International journal of bank marketing 7 Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern 7 Österreichisches Bank-Archiv : ÖBA; Zeitschrift für das gesamte Bank- u. Sparkassen-, Börsen- u. Kreditwesen 7 Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten 6 Bankszemle : a bankok és a pénzintézetek szakfolyóirata 5 Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck 5 Reihe: Financial planning 5 Vertriebssteuerung in der Finanzdienstleistungsindustrie 5 Veröffentlichungen des Lehrstuhls für Allgemeine, Bank- und Versicherungs-Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen-Nürnberg 5 Banken im Wandel : Direktbanken und Direct Banking 4 Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag 4 Basler Schriften zum Marketing 4 Berichte aus der Betriebswirtschaft 4 Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren 4 Hochschulschriften zur Betriebswirtschaftslehre 4 International journal of business innovation and research 4 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 4 Journal of retailing and consumer services 4 Journal of service research : JSR 4 Publikation der Swiss Banking School 4 Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement 4 Services marketing quarterly 4 Springer eBook Collection / Business and Economics 4 The journal of services marketing 4
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Source
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ECONIS (ZBW) 1,077 Other ZBW resources 64 RePEc 18 EconStor 1 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 1,095
 
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MLP neural networks vs. logistic regression : a comparative study of customer churn prediction in bank marketing
Medić, Tomislav; Pavlečić, Antonio; Topalović, Amir - 2025
Customer churn is a recurring problem in bank marketing, and there are several machine learning approaches that can help. This paper compares two of them: a Multilayer Perceptron (MLP) neural network and logistic regression. We used the UCI Bank Marketing dataset, which has 41,188 client records...
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Pay-per-click (PPC) advertising and continuous banking service intentions
Sajad Rezaei; Amin, Muslim; Herjanto, Halimin - 2024
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Banking service recovery strategies : enhancing relationship quality and behavioral intentions
Ali, Attia Abdelkader - 2024
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Dynamics of Bank Marketing Management in Bank Sustainability
Ugoani, John - 2023
Bank marketing as a specialized area in marketing management strategy is customer-oriented and therefore requires the attributes of negotiation, empathy and relationship management. Customer is always the king and often expresses satisfaction in his or her own terms. The process of bank...
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Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Mah, Tarbot Chelsea; Grimbald, Ndah - 2023
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Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - 2023
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Banks' Images : Evidence from Advertising Videos
Chen, Xugan; Hu, Allen; Ma, Song - 2025
This paper examines how banks strategically develop brand images and how these efforts influence franchise value and the transmission of monetary policy. Analyzing TV advertisements via video embeddings, we measure banks' images along three dimensions: pricing advantages, service quality, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464389
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Customer's perception towards digital banking services in India
Joshi, Nisarg; Aggarwal, Ansita - 2025
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Strategic relationship of CRM with effectiveness of branch-banking and e-banking : an input for innovative marketing of banking products
Sahoo, Saroj Kumar; Sahoo, Sandhyarani; Cagáňová, M. … - 2025
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Relationship marketing challenges in the Turkish banking industry : an exploratory study
Karageyim, Meral Ahu; Durmusoglu, Serdar S. - 2025
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Revolutionizing retirement : how AI-powered visuals change retirement goal clarity and risk tolerance?
Li, He Kai; Zhu, Alex Yue Feng - 2025
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The effects of a leader's communication skills on bank marketing in the view of bank employees
Lacerda, Danivan Borges Mendes; Mainardes, Emerson Wagner - 2025
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Jordanian banks' perceptions of customer relationship management : a TAM-based investigation
Alkhatib, Ghazi; Abbad, Muneer; Jaber, Faten - 2025
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Moderating role of customer empowerment on the relationship between CRM approaches and customer loyalty in banking industry of Kuwait
Aldaihani, Faraj Mazyed Faraj - 2024
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The impact of third-party financial products on the consumer loan services market in the banking sector : an analysis of sales progress and consumer behavior
Ranawat, Narendra Singh; Chakraborty, Ayon - 2024
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Assessing strategies of social Customer Relationship Management (CRM) in banking sector
Ahmad Zaimi Fa'aiz; Muhammad Anshari; Mohammad Nabil … - 2024
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Consumer behavior in Islamic banking : a systematic literature review and agenda for future research
Shabbirhusain RV; Annamalai, Balamurugan; … - 2024
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Strategic link of loyalty with CRM, attitude and satisfaction in banking industry
Sandhyarani Sahoo; Sahoo, Saroj Kumar; Mishra, Bidhu Bhusan - 2024
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Rozvytok bankivsʹkoho biznesu v umovach formuvannja sučasnoi͏̈ finansovoi͏̈ architektury ekonomiky Ukrai͏̈ny : monohrafija
Krupka, Mychajlo Ivanonyč; Krupka, Mychajlo Ivanonyč; … - 2024 - Naukove vydannja
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Revisiting young customers bank selection and loyalty decisions in Ghana
Ibrahim, Hadi; Abdul-Hamid, Ibn Kailan; Abdulai, Muhammed - 2021
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A review of FinTech research
Takeda, Atsuyoshi; Ito, Yoshihiro - 2021
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - 2021
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Development of E-banking channels and market share in developing countries
Nazaritehrani, Ali; Mashali, Behzad - 2020
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A Study on Effectiveness of Customer Relationship Management in the Nainital Bank Ltd. (At Vikasnagar Branch)
Meghani, Kishore - 2020
Customer Relationship Management (CRM) is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers.This research check the impact of customer relationship management activities on bank’s customer retention...
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
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Development of E-banking channels and market share in developing countries
Nazaritehrani, Ali; Mashali, Behzad - 2020
There is fierce global competition within the banking industry. Therefore, banks endeavor to grow and strive to increase their market share. We analyzed the effect of developing innovative channels of presenting bank services on banks’ market share. The statistical population of this research...
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Role of CRM in Indian Banking Sector
Chaudhari, Virendra M. - 2020
Customer is a king and Customers are the mainly focused in making new marketing strategy. In the banking field a unique relationship exists between the customers and the bank. But because of various reasons like lack of training, new technology literacy, financial targets, risk of failure etc.,...
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The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System
Lubis, Adelina - 2020
Objective - The purpose of this research is to determine whether CRM (Customer Relationship Management) indicators, namely complaint resolution, customer orientation, customer empowerment and customer knowledge affect the loyalty of sharia bank customers in North Sumatra.Methodology/Technique -...
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Customer relationship marketing as the antecedents to increasing customer loyalty
Zaid, Sudirman; Juharsah, Juharsah; Yusuf, Hayat; … - 2020
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Banks' marketing strategies and deposit mobilisation : a study of selected commercial banks in Nigeria
Osuala, A. E.; Uruakpa, N. I.; Onoh, U. A. - 2020
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a tool
Kumar, Satyendra; Almoula, Trupti Samir - 2020
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Redefining banks in the digital era : a typology of banks and their research, managerial and policy implications
Mogaji, Emmanuel - 2023
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Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan; Yamoah, Fred A.; Ul … - 2023
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The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj; Ali, Noor Azman Bin - 2023
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'National Champions' in Russia’s Banking Services Market
Vernikov, Andrej Vladimirovič - 2019
This article assesses the effect of Russia’s industrial policy of growing “national champion” state banks, on concentration and competition in 2000–2010. An alternative method for estimating concentration shows that the main market segments have crossed the high-concentration threshold...
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - 2019
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Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - 2022
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Artificial intelligence in customer-facing financial services : a systematic literature review and agenda for future research
Hentzen, Janin Karoli; Hoffmann, Arvid O. I.; Dolan, Rebecca - 2022
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Towards a better understanding of the concept of revenge against banks
Elhajjar, Samer - 2022
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - 2022
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From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat; Kaur, Simran Jit - 2022
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Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi; Kaur Ghuman, Mandeep - 2022
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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - 2022
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Effective marketing strategy for regional banks
Uksumenko, Alena Anatolievna; Kuzʹmičeva, Irina … - 2017
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Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba; Kakilli Acaravci, Songul - 2017
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Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John; Ellul, Denise - 2017
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Marketing Financial Services in Sub-Saharan Africa
Estelami, Hooman - 2021
Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups --...
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - 2021
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Modeling Strategic Group Dynamics : A Hidden Markov Approach
Ebbes, Peter - 2016
With competition playing a critical role in market-based strategic planning and implementation, identifying and understanding competiton and competitive dynamics has become critical. In this vein, the strategic groups perspective has emerged as a powerful means to understand such competitive...
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Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule; Cemalcılar, Mehmet; Karlan, Dean; Zinman, … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011446702
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Unshrouding Effects on Demand for a Costly Add-On : Evidence from Bank Overdrafts in Turkey
Alan, Sule - 2015
Book / Working Paper
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Unshrouding Effects on Demand for a Costly Add-on : Evidence from Bank Overdrafts in Turkey
Alan, Sule - 2015
Book / Working Paper
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