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Year of publication
Subject
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Beziehungsmarketing 22,692 Relationship marketing 22,521 Konsumentenverhalten 7,271 Consumer behaviour 7,261 Kundenzufriedenheit 4,546 Customer satisfaction 4,537 Dienstleistungsqualität 3,304 Service quality 3,293 Deutschland 2,257 Germany 2,219 Theorie 2,163 Theory 2,156 Markenführung 2,071 Brand management 2,070 Lieferantenmanagement 1,961 Supplier relationship management 1,960 Marketingmanagement 1,702 Marketing management 1,679 Social Web 1,666 Social web 1,665 Markenimage 1,521 Brand image 1,519 E-Business 1,425 E-business 1,421 Kundenwert 1,323 Customer value 1,300 Online-Marketing 1,272 Internet marketing 1,251 Kundenintegration 1,221 Customer integration 1,218 Einzelhandel 1,130 Vertrauen 1,125 Retail trade 1,121 Confidence 1,120 Brand 1,017 Markenartikel 1,006 USA 1,006 Customer service 1,005 E-commerce 1,005 Kundenservice 1,002
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Online availability
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Undetermined 6,942 Free 2,396
Type of publication
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Article 16,474 Book / Working Paper 6,187 Journal 31
Type of publication (narrower categories)
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Article in journal 13,079 Aufsatz in Zeitschrift 13,079 Aufsatz im Buch 3,275 Book section 3,275 Hochschulschrift 1,433 Thesis 1,174 Graue Literatur 1,030 Non-commercial literature 1,030 Working Paper 670 Arbeitspapier 642 Collection of articles of several authors 580 Sammelwerk 580 Case study 451 Fallstudie 451 Aufsatzsammlung 352 Ratgeber 235 Guidebook 218 Bibliografie enthalten 163 Bibliography included 163 Lehrbuch 151 Textbook 137 Conference paper 126 Konferenzbeitrag 126 Handbook 108 Handbuch 108 Konferenzschrift 103 Conference proceedings 74 Collection of articles written by one author 54 Sammlung 54 Reprint 47 Glossar enthalten 25 Glossary included 25 Interview 24 Company information 21 Firmeninformation 21 Systematic review 21 Übersichtsarbeit 21 Festschrift 19 Bibliografie 18 Fallstudiensammlung 18
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Language
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English 17,531 German 5,156 French 23 Polish 15 Italian 12 Czech 6 Swedish 4 Undetermined 4 Romanian 3 Spanish 3 Dutch 2 Danish 1 Multiple languages 1 Russian 1
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Author
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Bruhn, Manfred 116 Homburg, Christian 106 Kumar, V. 80 Huber, Frank 57 Verhoef, Peter C. 52 Han, Heesup 49 Herrmann, Andreas 49 Bauer, Hans H. 45 Piller, Frank T. 45 Stauss, Bernd 44 Krafft, Manfred 42 Hollebeek, Linda D. 39 Palmatier, Robert W. 39 Gil Saura, Irene 36 Hippner, Hajo 36 Mattila, Anna S. 36 Wiedmann, Klaus-Peter 35 Stock-Homburg, Ruth 34 Wilde, Klaus D. 34 Van den Poel, Dirk 32 Neslin, Scott A. 31 Reichwald, Ralf 31 Smith, Alan D. 31 Töpfer, Armin 29 Eggert, Andreas 28 Georgi, Dominik 28 Matzler, Kurt 28 Thaichon, Park 28 Evanschitzky, Heiner 27 Mittal, Vikas 27 Prentice, Catherine 27 Reinartz, Werner J. 27 Swoboda, Bernhard 27 Grönroos, Christian 26 Günter, Bernd 26 Helmke, Stefan 26 Kleinaltenkamp, Michael 26 Walsh, Gianfranco 26 Hadwich, Karsten 25 Loureiro, Sandra Maria Correia 25
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Institution
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Springer Fachmedien Wiesbaden 61 IGI Global 17 National Bureau of Economic Research 10 American Marketing Association 8 Books on Demand GmbH <Norderstedt> 8 Verlag Dr. Kovač 7 Verlag Franz Vahlen 7 Fördergesellschaft Marketing an der Universität Augsburg 6 Harvard Graduate School of Business Administration 6 Springer-Verlag GmbH 6 Universität St. Gallen 6 AMACOM 5 Information Resources Management Association 5 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 5 Universität Mannheim 5 Erich-Schmidt-Verlag <Berlin> 4 Fachhochschule Reutlingen / European School of Business 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Haufe-Lexware GmbH & Co. KG 4 Technische Universität Dresden 4 Deutsche Verkehrswissenschaftliche Gesellschaft 3 Erasmus Research Institute of Management 3 Friedrich-Schiller-Universität Jena 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 Logos Verlag Berlin 3 Nomos Verlagsgesellschaft 3 RWTH Aachen 3 Springer International Publishing 3 Svenska Handelshögskolan <Helsinki> 3 Thüringen / Landesregierung 3 USA / General Accounting Office 3 Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature 3 W. Kohlhammer GmbH 3 Wiley-VCH 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 Arbeitsmarktservice Österreich 2 Bundesverband des Deutschen Textil-Einzelhandels 2 Bundesvereinigung Logistik 2 Dpunkt.Verlag <Heidelberg> 2 Droege & Comp. <Düsseldorf> 2
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Published in...
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Journal of business research : JBR 589 Journal of retailing and consumer services 505 Industrial marketing management : the international journal for industrial and high-tech firms 361 International journal of hospitality management 255 SpringerLink / Bücher 215 The journal of services marketing 201 The service industries journal 178 The journal of business & industrial marketing 162 Journal of the Academy of Marketing Science 159 Journal of strategic marketing 149 International journal of electronic customer relationship management : IJECRM 142 Journal of marketing 118 Journal of service research : JSR 117 Journal of travel and tourism marketing 107 Tourism management : research, policies, practice 107 Journal of hospitality marketing & management 104 Gabler Edition Wissenschaft 102 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 102 International journal of contemporary hospitality management 101 Journal of service management 99 The journal of brand management : an international journal 97 European journal of marketing : EJM 95 The journal of product & brand management 93 Journal of retailing 89 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 86 Services marketing quarterly 85 The international journal of bank marketing : IJBM 85 Journal of marketing management : MM 82 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 78 Marketing intelligence & planning 77 Asia Pacific journal of marketing and logistics 76 Service business 76 Psychology & marketing 74 Journal of financial services marketing : JFSM 70 International journal of retail & distribution management 68 Business horizons 67 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 67 Springer eBook Collection / Business and Economics 66 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 63 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 62
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Source
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ECONIS (ZBW) 22,547 USB Cologne (EcoSocSci) 69 EconStor 47 OLC EcoSci 24 USB Cologne (business full texts) 5
Showing 1 - 50 of 22,692
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://ebtypo.dmz1.zbw/10013548119
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Securing delight and loyalty in a market with low switching costs
Mntande, Kebone Agnes; Stiehler‐Mulder, Beate; … - In: European business review 35 (2023) 1, pp. 1-22
Persistent link: https://ebtypo.dmz1.zbw/10013545900
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Towards a holistic customer value approach in managing public health care services : a developers' view
Komulainen, Hanna; Nätti, Satu; Saraniemi, Saila; … - In: International journal of public sector management 36 (2023) 1, pp. 46-63
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://ebtypo.dmz1.zbw/10013465214
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://ebtypo.dmz1.zbw/10013465216
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Agent models of customer journeys on retail high streets
Torrens, Paul M. - In: Journal of economic interaction and coordination 18 (2023) 1, pp. 87-128
Persistent link: https://ebtypo.dmz1.zbw/10013548818
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Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 24 (2023) 4, pp. 178-189
Persistent link: https://ebtypo.dmz1.zbw/10013555701
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
In: Asia marketing journal 24 (2023) 4, pp. 190-205
Persistent link: https://ebtypo.dmz1.zbw/10013555708
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Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il; Lee, Woo Jin; Ko, Young Dae - In: International transactions in operational research : a … 29 (2022) 2, pp. 783-804
Persistent link: https://ebtypo.dmz1.zbw/10012795801
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Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria; Lemarié, Linda - In: Psychology & marketing 39 (2022) 1, pp. 227-238
Persistent link: https://ebtypo.dmz1.zbw/10012796089
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino - In: The journal of product & brand management 31 (2022) 1, pp. 110-126
Persistent link: https://ebtypo.dmz1.zbw/10012798137
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The e-commerce investment and enterprise performance based on customer relationship management
Sun, Yili; Wang, Ping - In: Journal of global information management 30 (2022) 3, pp. 1-15
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Impact of mobile banking application interactivity on consumer engagement : an experiment-based investigation
Shankar, Amit - In: Journal of global information management 30 (2022) 5, pp. 1-18
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E-commerce customers behavior research using cohort analysis : a case study of COVID-19
Fedushko, Solomiia; Ustyianovych, Taras - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-21
Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors...
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Collaborating in a health-care process : partner, not customer
Karlsson, Margareta - In: International journal of quality and service sciences 14 (2022) 1, pp. 110-120
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://ebtypo.dmz1.zbw/10012886189
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The effect of religiosity and product knowledge on customer loyalty with halal perception as a mediation variable : a study on Muslim women consumers of halal certified cosmetic pr...
Sari, Cahyaning Novita; Ningrum, Astrid Puspa; Hapsari, … - In: International Journal of Research in Business and … 11 (2022) 1, pp. 42-52
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Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman - In: International Journal of Research in Business and … 11 (2022) 1, pp. 53-67
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Analysis and evaluation by the internal audit of the quality of the bank's customer portfolio
Kiiko, Yurii - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 70-78
The speeding business operations and the necessity for strategically-oriented activities determine the relevance of research in the domain of business audit, including marketing. Given the feasibility of studying these aspects of internal control, the objective of this paper is to improve the...
Persistent link: https://ebtypo.dmz1.zbw/10012938811
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The effect of selected marketing activities and promotions on the consumers buying behavior
Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87
The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...
Persistent link: https://ebtypo.dmz1.zbw/10012938815
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Measuring constitutional loyalty : evidence from the Covid-19 pandemic
Gutmann, Jerg; Sarel, Roee; Voigt, Stefan - 2022
Constitutional loyalty, the importance ascribed to complying with constitutional rules, is difficult to measure across countries due to differences in context, history, and culture. We overcome this challenge by exploiting the COVID-19 pandemic as an ideal setting in which societies around the...
Persistent link: https://ebtypo.dmz1.zbw/10012807078
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How does CSR of food company affect customer loyalty in the context of COVID-19 : a moderated mediation model
Zhang, N. - In: International journal of corporate social … 7 (2022) 1, pp. 1-10
Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company...
Persistent link: https://ebtypo.dmz1.zbw/10012807934
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Value co-creation and perceived value : a customer perspective in the hospitality context
Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
Persistent link: https://ebtypo.dmz1.zbw/10012813648
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Mathematical model for determining costs of unsatisfied customers of HoReCa industry
Zaman, Gheorghe; Valentina, Florea Nicoleta; Ionescu, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 59, pp. 268-288
Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relationship between companies and their...
Persistent link: https://ebtypo.dmz1.zbw/10013040687
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The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom; Han, Dai-in Danny - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 108-119
Persistent link: https://ebtypo.dmz1.zbw/10013204894
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Consumer perception of regional brands in Czechia in 2021
Stoklasa, Michal; Matušínská, Kateřina - In: Scientific papers of the University of Pardubice / D 30 (2022) 1, pp. 1-11
The Covid-19 pandemic in 2020 and 2021 changed consumer purchasing behaviour and brand perception. Regional brands were denied their traditional availability and communication channels due to lockdowns. This poses a question whether regional brands are even relevant for consumers and companies...
Persistent link: https://ebtypo.dmz1.zbw/10013206011
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User churn model in e-commerce retail
Fridrich, Martin; Dostál, Petr - In: Scientific papers of the University of Pardubice / D 30 (2022) 1, pp. 1-12
In e-commerce retail, maintaining a healthy customer base through retention management is necessary. Churn prediction efforts support the goal of retention and rely upon dependent and independent characteristics. Unfortunately, there does not appear to be a consensus regarding a user churn...
Persistent link: https://ebtypo.dmz1.zbw/10013206075
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Niche based relational capability to increase salespeople performance in small and medium enterprises
Udayana, Ida Bagus Nyoman - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 141-153
The role of salespeople is increasingly important in relation to improving sales performance. Sales may increase if it is supported by reliable, smart and hardworking salesperson. To create a professional salesperson, enterprises need to provide a guidance, for example, in the form of practical...
Persistent link: https://ebtypo.dmz1.zbw/10013206227
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Linking supply chain management practices to customer relationship management objectives : a proposed framework
Saad, Nourhan Ahmed; Elgazzar, Sara; Kac, Sonja Mlaker - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 154-164
This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational...
Persistent link: https://ebtypo.dmz1.zbw/10013206238
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Leveraging supply integration, mass customization and manufacturing flexibility capabilities and the contingency of innovation orientation
Jafari, Hamid; Hadi Ghaderi; Eslami, Mohammad H.; … - In: Supply chain management 27 (2022) 7, pp. 194-210
Persistent link: https://ebtypo.dmz1.zbw/10013553915
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Corporate social responsibility and repurchase intentions : the parallel mediation of consumer satisfaction and consumer trust
John, Albert; Ahmad, Nisar; Shahzadi, Gulnaz; Qadeer, Faisal - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 604-621
Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...
Persistent link: https://ebtypo.dmz1.zbw/10013550304
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Customer knowledge orientation as a key to business model innovation of free-to-fee switch
Chiu, Wen-Hong; Dai, Zong-Jie; Chi, Hui-Ru; Lin, Pei-Kuan - In: Journal of knowledge management 26 (2022) 11, pp. 401-426
Persistent link: https://ebtypo.dmz1.zbw/10013555464
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Service quality and store design in retail competitiveness
Faria, Sílvia; Carvalho, João M. S.; Vale, Vera Teixeira - In: International journal of retail and distribution management 50 (2022) 13, pp. 184-199
Persistent link: https://ebtypo.dmz1.zbw/10013552654
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A self-verification perspective on customer mistreatment and customer-directed organizational citizenship behaviors
Amarnani, Rajiv K.; Restubog, Simon Lloyd D.; Shao, Ruodan - In: Journal of organizational behavior : OB ; the internat. … 43 (2022) 5, pp. 912-931
Persistent link: https://ebtypo.dmz1.zbw/10013279623
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://ebtypo.dmz1.zbw/10013280107
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Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis : a case study of Indonesian logistics providers
Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16
Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. Methods: In this study, 100...
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Which consumer groups are more loyal? : evidence in Indonesian banking industry
Indiani, Ni Luh Putu; Pulawan, I; Santin, Ni - In: Montenegrin journal of economics 18 (2022) 1, pp. 47-60
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Predictors of intention to adopt fintech among digitally active customers in Nigeria : online savings and investment platforms [OSIPS]
Ezenwafor, Ebuka Christian; Adebayo, Rufus O.; Okafor, … - In: International Journal of Research in Business and … 11 (2022) 10, pp. 180-190
Persistent link: https://ebtypo.dmz1.zbw/10013503654
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A critical psychometrical analysis of customer relationship management practices in the Local Government Authorities in SADC
Chiguvi, Douglas - In: International Journal of Research in Business and … 11 (2022) 9, pp. 416-428
Persistent link: https://ebtypo.dmz1.zbw/10013503427
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A contract portfolio perspective on the role of customer order lead times in demand fulfilment processes with supply shortage
Seitz, Alexander; Akkerman, Renzo; Grunow, Martin - In: International journal of production research 60 (2022) 12, pp. 3792-3808
Persistent link: https://ebtypo.dmz1.zbw/10013499300
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Effects of relational benefits in the model of customers' benefits and relationship quality in Vietnam
Nguyen, Phuong T.; Cao, Hieu V.; Phuoc, Hiep M.; Tran, … - In: Economies : open access journal 10 (2022) 11, pp. 1-20
With the aim of comparing the influence of economic benefits with social benefits in the model of integrating customer benefits and relationship quality in the context of university-enterprise relationship research in Ho Chi Minh City (HCMC), Vietnam. From the perspective of enterprises, a study...
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Negative customer engagement behavior intention in higher education under the lens of theory of planned behavior : a structural equation model
Pham Thi Kim Thanh; Vu Tri Dung; Dinh Viet Hung - In: VNU journal of economics and business 2 (2022) 4, pp. 69-82
Persistent link: https://ebtypo.dmz1.zbw/10013499644
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Effects of psychological variables on the relationship between customer participation behavior and repurchase intention : customer tolerance and relationship commitment
Kim, Soo-Jeong; Hyun, Byung-Hwan - In: Economies : open access journal 10 (2022) 12, pp. 1-17
The inseparability of the production and consumption of services without quality control makes it difficult to fully meet the diverse needs of customers. Despite a company's continuous efforts to satisfy customers with perceived quality aimed at service success, if the customers' expectations...
Persistent link: https://ebtypo.dmz1.zbw/10013499845
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How effective complaint management affects customer retention : the case of group-buying site grouper.mk
Angelovska, Nina; Josimovski, Sasho; Pulevska … - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 151-166
Persistent link: https://ebtypo.dmz1.zbw/10013502522
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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://ebtypo.dmz1.zbw/10013502524
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Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy
Vlašić, Goran; Keleminić, Kristijan; Šubić, Roman - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 213-235
Persistent link: https://ebtypo.dmz1.zbw/10013502526
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://ebtypo.dmz1.zbw/10013502536
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Where service recovery meets its paradox : implications for avoiding overcompensation
Edström, Andreas; Nylander, Beatrice; Molin, Jonas; … - In: Journal of service theory and practice 32 (2022) 7, pp. 1-13
Persistent link: https://ebtypo.dmz1.zbw/10013485922
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E-commerce fashion in Surabaya City : how e-shopping experience affects e-loyalty by moderating e-trust and e-satisfaction
Yulian, Toni Dwi; Moko, Wahdiyat; Mugiono - In: International Journal of Research in Business and … 11 (2022) 9, pp. 24-34
Persistent link: https://ebtypo.dmz1.zbw/10013494002
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Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181
Persistent link: https://ebtypo.dmz1.zbw/10013398158
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