Many studies have demonstrated the environmental and health weaknesses of the food systems and the need for transformation is now recognised. Although some consumer segments seem to be more aware of sustainability issues, sustainable motives do not systematically translate into purchasing...

Many consumers have shown positive attitude towards green consumption; nevertheless, these attitudes do not necessarily translate into intention and or behaviours. Human consumption patterns are responsible for approximately 40% of environmental challenges; therefore, consumer decisions and...

Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine...

Background: Digital supply chain twins (DSCT) are gaining increased attention in academia and practice and their positive impact on logistics and supply chain management (LSCM) performance is often highlighted. Still, LSCM executives are hesitant regarding DSCT implementation. One reason is the...

As an integral part of the United Nation’s 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the...

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among...

Consumer opinion and behavior research plays an important role in the development of the market of specific products. Currently, research in the field of consumer behavior towards organic food, which is gaining popularity on the Polish market whose production is in line with the concept of...

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role...

Increasing the production of organic food is becoming an important environmental target for many governments, and consumer demand for organic food is pivotal in reaching these targets. This paper studies consumer demand for organic and conventional milk, using weekly scanner data from the...

Although much empirical work addresses the efficiency of food supply chains by studying price transmission, studies on quality-differentiated food are scarce, and particularly for organic food vis-á-vis conventional food. This study adds to this scarce literature by analysing wholesale to...

Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic...

This is the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized...

Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour...

The organic street markets are considered a short food supply chain, and their importance gained new proportions since COVID-19 brought difficulties to the traditional supply chain. The organic street markets represent a place to sell the product for organic family farmers and an opportunity to...

Global hunger and insufficient nutrient intake are worldwide debated issues. The present paper aims to identify the main problems in the agri-food sector and to find solutions for achieving sustainable food systems. Organic farming is proposed as a promising approach. A better understanding of...

This study aims at exploring the consumers' perceptions of organic foods. Additionally, this paper attempts to explore the existing problems to promote organic production. The significant issues include lack of awareness about organic technology and consumers’ trust in products and marketing...

US consumers currently eat less fruits and vegetables (FV) than recommended by dietary guidelines. Inadequate FV consumption exists alongside rapid growth in demand for organic FV. Since the viable production area of FV is finite, organic and conventional FV are linked in production while...

Organic products seeped into the mainstream of the Indian market from decades with regeneration and shedding insight on sustainable food production. Presently customers typically understand the credentials of organic living, shell out to pay a premium for these products. But the negative...

The importance of pulse cultivation and consumption is recognized by the scientific community in terms of human nutrition, food security, biodiversity and a valid substitute for animal protein. In some marginal areas, pulse cultivation represents also a protection against the abandonment of...