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Year of publication
Subject
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Brand architecture 472 Markenarchitektur 458 Brand management 352 Markenführung 352 Corporate reputation 195 Firmenimage 195 Markenimage 98 Brand image 97 Brand 93 Markenartikel 92 Corporate culture 89 Unternehmenskultur 89 Consumer behaviour 80 Konsumentenverhalten 79 Marketing management 58 Marketingmanagement 58 Corporate Social Responsibility 55 Corporate social responsibility 54 Öffentlichkeitsarbeit 48 Public relations 47 Markenpolitik 38 Corporate branding 37 Stakeholder 30 Beziehungsmarketing 29 Relationship marketing 29 Deutschland 26 Germany 26 Großbritannien 21 Marketing 21 Reputation 21 United Kingdom 21 Corporate brand 20 corporate branding 20 Brand extension 18 HR marketing 18 Markentransfer 18 Personalmarketing 18 B-to-B-Marketing 17 Business-to-business marketing 17 Cultural heritage 16
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Online availability
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Undetermined 164 Free 43
Type of publication
All
Article 382 Book / Working Paper 106
Type of publication (narrower categories)
All
Article in journal 305 Aufsatz in Zeitschrift 305 Aufsatz im Buch 64 Book section 64 Case study 33 Fallstudie 33 Hochschulschrift 23 Graue Literatur 16 Non-commercial literature 16 Thesis 16 Collection of articles of several authors 15 Sammelwerk 15 Arbeitspapier 13 Working Paper 13 Aufsatzsammlung 9 Conference paper 3 Konferenzbeitrag 3 Reprint 2 Festschrift 1 Lehrbuch 1 Systematic review 1 Textbook 1 Übersichtsarbeit 1
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Language
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English 423 German 57 Undetermined 8
Author
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Balmer, John M. T. 41 Melewar, T. C. 17 Kernstock, Joachim 10 Hakenes, Hendrik 7 Merrilees, Bill 7 Miller, Dale 7 Peitz, Martin 7 Sharifah Faridah Syed Alwi 7 Bang, Nguyen 6 Brexendorf, Tim Oliver 6 Burghausen, Mario 6 Burmann, Christoph 6 Chen, Weifeng 6 Esch, Franz-Rudolf 6 Foroudi, Pantea 6 Iglesias, Oriol 6 Ind, Nicholas 6 Keller, Kevin Lane 6 Otubanjo, Olutayo 6 Abratt, Russell 5 Anisimova, Tatiana 5 Balmer, John M.T. 5 Greyser, Stephen A. 5 Schultz, Majken 5 Strebinger, Andreas 5 Brunner, Christian Boris 4 Dev, Chekitan S. 4 Hatch, Mary Jo 4 Juntunen, Mari 4 Mingione, Michela 4 Powell, Shaun M. 4 Rindell, Anne 4 Sarkar, Soumya 4 Stuart, Helen 4 Suppliet, Moritz 4 Urde, Mats 4 Baumgarth, Carsten 3 Biraghi, Silvia 3 Cooper, Holly 3 Dennis, Charles 3
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Institution
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Springer Fachmedien Wiesbaden 4 BusinessVillage GmbH 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 Hochschule Offenburg 1 Kunde & Co <Firma> 1 Springer Gabler <Firma> 1 Universität Hannover / Institut für Marketing & Management 1
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Published in...
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The journal of brand management : an international journal 54 European journal of marketing : EJM 27 Journal of business research : JBR 25 SpringerLink / Bücher 12 The journal of product & brand management 12 Corporate communications : an international journal 11 International studies of management and organization 11 Industrial marketing management : the international journal for industrial and high-tech firms 7 Journal of strategic marketing 7 Marketing intelligence & planning 7 Advances in corporate branding 6 Corporate reputation review : an international journal 6 Innovatives Markenmanagement 6 Building corporate identity, image and reputation in the digital era 5 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 5 Working paper series / Bradford University School of Management 5 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century 4 Harvard business review : HBR 4 Sport marketing quarterly : for professionals in the business of marketing sport 4 Foundations of corporate heritage 3 International journal of contemporary hospitality management 3 Journal of general management 3 Journal of marketing communications 3 Journal of retailing and consumer services 3 Journal of the Academy of Marketing Science 3 Manual of international marketing 3 Qualitative market research : an international journal 3 Reputation Management 3 Scandinavian journal of management 3 Springer eBook Collection 3 The Routledge companion to contemporary brand management 3 The journal of business & industrial marketing 3 The marketing review 3 Asia Pacific journal of marketing and logistics 2 Brand management in emerging markets : theories and practice 2 Business ethics quarterly : the journal of the Society for Business Ethics 2 Cogent business & management 2 Corporate social responsibility and environmental management 2 Family business review : journal of the Family Firm Institute 2 Gabler research 2
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Source
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ECONIS (ZBW) 478 RePEc 9 BASE 1
Showing 1 - 50 of 488
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The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar; Žabkar, Vesna - In: European management review : EMR 19 (2022) 4, pp. 639-653
Persistent link: https://ebtypo.dmz1.zbw/10013472690
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The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523
Persistent link: https://ebtypo.dmz1.zbw/10012616040
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What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne; Santos, Fernando Pinto - In: The journal of brand management : an international journal 28 (2021) 5, pp. 545-558
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Umbrella Branding and the Provision of Quality
Peitz, Martin; Hakenes, Hendrik - 2021
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...
Persistent link: https://ebtypo.dmz1.zbw/10013318794
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A Study on Impact of Consumers Loyalty Based on Corporate Branding in Kodagu District
Sinha, Dr. Ratna; Prakasha, M.N - 2021
The Objective of this study explains the Branding strategy, Branding is successfully creating a brand identify hat will not only make your business more appealing in comparison to your competitors, but it will also convince consumer. That in a sea of prospects your business is the only one...
Persistent link: https://ebtypo.dmz1.zbw/10013248932
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Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 99-159). 2023
Persistent link: https://ebtypo.dmz1.zbw/10013543389
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516
Persistent link: https://ebtypo.dmz1.zbw/10014229069
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The impact of brand relationships on corporate brand identity and reputation : an integrative model
Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, … - In: Journal of risk and financial management : JRFM 13 (2020) 6/133, pp. 1-21
The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence...
Persistent link: https://ebtypo.dmz1.zbw/10012309155
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Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions
Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-25
The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...
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Exploring internal stakeholders' emotionalattachment & corporate brand perceptionsthrough corporate storytelling for branding
Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-22
The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...
Persistent link: https://ebtypo.dmz1.zbw/10012643839
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A Study on Impact of Consumers Loyalty Based on Corporate Branding in Kodagu District
Sinha, Dr. Ratna - 2020
The Objective of this study explains the Branding strategy, Branding is successfully creating a brand identify hat will not only make your business more appealing in comparison to your competitors, but it will also convince consumer. That in a sea of prospects your business is the only one...
Persistent link: https://ebtypo.dmz1.zbw/10012834778
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Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?
Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142
The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between...
Persistent link: https://ebtypo.dmz1.zbw/10012210477
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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://ebtypo.dmz1.zbw/10012509829
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112
Persistent link: https://ebtypo.dmz1.zbw/10012798182
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Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical...
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Persistent link: https://ebtypo.dmz1.zbw/10012548766
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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022
Persistent link: https://ebtypo.dmz1.zbw/10012609365
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Corporate brand identity : virtual space
Cuomo, Maria Teresa; Genovino, Cinzia; Tortora, Debora; … - In: Building corporate identity, image and reputation in …, (pp. 169-180). 2022
Persistent link: https://ebtypo.dmz1.zbw/10012609382
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Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela - In: Building corporate identity, image and reputation in …, (pp. 181-201). 2022
Persistent link: https://ebtypo.dmz1.zbw/10012609384
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Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele; Adeola, Ogechi; Achi, Francis Chukwuedo - In: Building corporate identity, image and reputation in …, (pp. 205-217). 2022
Persistent link: https://ebtypo.dmz1.zbw/10012609392
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Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella; Biraghi, Silvia; Melewar, T. C.; … - In: Building corporate identity, image and reputation in …, (pp. 415-443). 2022
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Building corporate identity, image and reputation in the digital era
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2022
"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...
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Persistent link: https://ebtypo.dmz1.zbw/10012485177
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti; Kinoti, Mary Wanjiru - In: Marketing Communications and Brand Development in …, (pp. 211-231). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013280199
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://ebtypo.dmz1.zbw/10013533851
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Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T. - In: The journal of brand management : an international journal 29 (2022) 1, pp. 1-12
Persistent link: https://ebtypo.dmz1.zbw/10013170456
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Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022
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Persistent link: https://ebtypo.dmz1.zbw/10013176411
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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://ebtypo.dmz1.zbw/10013407038
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Cultural congruity and extensions of corporate heritage brands : an empirical analysis of time-honored brands in China
Zhou, Luyang; Hui, Michael K.; Zhou, Lianxi; Li, Shengxiao - In: Journal of consumer behaviour 21 (2022) 5, pp. 1092-1105
Persistent link: https://ebtypo.dmz1.zbw/10013413180
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Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian; Böttgen, Marion - In: Journal of business strategies 39 (2022) 1, pp. 1-32
Persistent link: https://ebtypo.dmz1.zbw/10013455565
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The Routledge companion to corporate branding
Iglesias, Oriol (ed.); Ind, Nicholas (ed.);  … - 2022 - First published
Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Table of Contents -- List of contributors -- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 Demarcating the field of corporate brand...
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Persistent link: https://ebtypo.dmz1.zbw/10013460687
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Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683
Persistent link: https://ebtypo.dmz1.zbw/10013268194
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Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.; Koukpaki, Adebayo Serge Francois; … - In: Tourism management : research, policies, practice 92 (2022), pp. 1-15
Persistent link: https://ebtypo.dmz1.zbw/10013326676
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Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 463-481
Persistent link: https://ebtypo.dmz1.zbw/10013271129
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : for professionals in the … 30 (2021) 1, pp. 16-29
Persistent link: https://ebtypo.dmz1.zbw/10012519168
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://ebtypo.dmz1.zbw/10012494177
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://ebtypo.dmz1.zbw/10012494305
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Economic impact of corporate foundations : an event analysis approach
Monfort, Abel; Villagra, Nuria; Sanchez, Joaquin - In: Journal of business research : JBR 122 (2021), pp. 159-170
Persistent link: https://ebtypo.dmz1.zbw/10012420356
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie; Ritch, Elaine L.; Hamilton, Jennifer - In: New perspectives on critical marketing and consumer society, (pp. 145-154). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012498227
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How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony; Barnier, Virginie de - In: Journal of strategic marketing 29 (2021) 8, pp. 706-721
Persistent link: https://ebtypo.dmz1.zbw/10012653606
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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://ebtypo.dmz1.zbw/10012544901
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Punjaisri, Khanyapuss; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://ebtypo.dmz1.zbw/10012545101
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://ebtypo.dmz1.zbw/10012545106
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The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh; Sharma, Aditi - In: Employer branding for competitive advantage : models …, (pp. 33-50). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012545614
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Climate change, environmental auditing, and corporate/brand strategy
Cuomo, Maria Teresa; Caprino, Rosa Maria; Genovino, Cinzia - In: Sustainable branding : ethical, social, and …, (pp. 115-127). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012546409
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://ebtypo.dmz1.zbw/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://ebtypo.dmz1.zbw/10012643961
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204
Persistent link: https://ebtypo.dmz1.zbw/10012666292
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Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M. - In: Sport marketing quarterly : for professionals in the … 30 (2021) 4, pp. 249-264
Persistent link: https://ebtypo.dmz1.zbw/10012816106
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly; Merrilees, Bill; Miller, Dale - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 320-328
Persistent link: https://ebtypo.dmz1.zbw/10012668458
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Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi - In: The journal of brand management : an international journal 28 (2021) 6, pp. 671-684
Persistent link: https://ebtypo.dmz1.zbw/10012792883
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Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan; Ngoc Nguyen Thi; Thuy Truong Thi; Nhung … - In: Asia-Pacific journal of management research and innovation 17 (2021) 1/2, pp. 31-42
Persistent link: https://ebtypo.dmz1.zbw/10012793995
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