EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Brand loyalty"
Narrow search

Narrow search

Year of publication
Subjects
All
Brand loyalty 534 Markentreue 505 Brand management 192 Markenführung 192 Consumer behaviour 155 Konsumentenverhalten 153 brand loyalty 137 Relationship marketing 108 Beziehungsmarketing 107 Brand image 95 Markenimage 93 Markenartikel 44 Brand equity 43 Customer satisfaction 39 Markenwert 38 Brand 36 Brand Loyalty 36 Social Web 36 Kundenzufriedenheit 34 Kundenbindung 29 Deutschland 28 Germany 27 Marketing 27 Emotion 24 Markenpolitik 22 Verbraucherverhalten 20 Customer retention 19 USA 19 United States 19 Service quality 17 Brand trust 16 Brand awareness 15 Internet marketing 15 Perceived quality 15 Theorie 15 Theory 15 Brand relationships 14 Dienstleistungsqualität 14 Online-Marketing 14 Vertrauen 14
more ... less ...
Online availability
All
Free 146 Undetermined 31
Type of publication
All
Article 528 Book / Working Paper 157 Other 11 Journal 1
Type of publication (narrower categories)
All
Article in journal 402 Aufsatz in Zeitschriften 402 Article in book 43 Aufsatz im Buch 43 Thesis 41 Hochschulschrift 30 Dissertation 29 Working Paper 17 Graue Literatur 16 Non-commercial literature 16 Arbeitspapier 12 Case study 12 Fallstudie 12 Dissertation u.a. Prüfungsschriften 9 Collection of articles of several authors 7 Sammelwerk 7 Bibliographie 3 Collection of articles written by one author 3 Sammlung 3 Article 2 Aufsatzsammlung 2 Congress Report 2 Commentary 1 Fallstudiensammlung 1 Interview 1 Kommentar 1 Mikroform 1 Personenfestschrift 1 Publication in honor of a person 1
more ... less ...
Language
All
English 526 Undetermined 109 German 50 Indonesian 5 Lithuanian 3 Turkish 2 French 1 Polish 1
more ... less ...
Persons
All
Dawes, John 9 Fetscherin, Marc 6 Loy, Jens-Peter 6 Bruhn, Manfred 5 Huber, Frank 5 Klemperer, Paul 5 Kocsis, Viktória 5 Rahman, Zillur 5 Rudholm, Niklas 5 Silberhorn, Nadja 5 Empen, Janine 4 Granlund, David 4 Hyun, Sunghyup Sean 4 Kang, Juhee 4 Khan, Imran 4 King, Ceridwyn 4 Loureiro, Sandra Maria Correia 4 So, Kevin Kam Fung 4 Aitken, Robert 3 Al-Hawary, Sulieman Ibraheem Shelash 3 Avis, Mark 3 Azad, Naser 3 Bourgault, Normand 3 Brexendorf, Tim Oliver 3 Eisend, Martin 3 Foxall, Gordon R. 3 Gil Saura, Irene 3 Glauben, Thomas 3 Haig, Matt 3 Hildebrandt, Lutz 3 Hussain, Rahim 3 Ioan, Moisescu Ovidiu 3 Ismail, A R 3 Jacoby, Jacob 3 Knaf, Michael 3 Leckie, Civilai 3 Lutzky, Christian 3 Martos-Partal, Mercedes 3 Merunka, Dwight 3 Nguyen, Bang 3
more ... less ...
Institutions
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 6 Springer Fachmedien Wiesbaden GmbH 3 Agricultural and Applied Economics Association - AAEA 2 C.E.P.R. Discussion Papers 2 Department of Economics and Business, Universitat Pompeu Fabra 2 Department of Economics, Oxford University 2 EconWPA 2 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 2 Siauliai University 2 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 1 Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna 1 ESSEC Business School 1 European Association of Agricultural Economists - EAAE 1 Faculdade de Economia, Universidade do Porto 1 HAL 1 HEC Paris (École des Hautes Études Commerciales) 1 Handelns Utredningsinstitut (HUI Research) 1 Institutionen för Nationalekonomi, Umeå Universitet 1 Instituto Valenciano de Investigaciones Económicas (IVIE) 1 Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont 1 Mykolas Romeris University 1 Tinbergen Institute 1 Tinbergen Instituut 1 USDA, ERS 1 Verlag Dr. Kovač 1 William Davidson Institute, University of Michigan 1 Wydział Zarządzania i Ekonomii, Politechnika Gdańska 1
more ... less ...
Published in...
All
Journal of business research : JBR 32 The journal of product & brand management 23 European journal of marketing : EJM 16 The journal of brand management : an international journal 14 Management science letters 12 Marketing letters : a journal of research in marketing 9 Asia Pacific journal of marketing and logistics 8 Journal of retailing and consumer services 8 Customer engagement : contemporary issues and challenges 7 International journal of contemporary hospitality management 7 International journal of hospitality management 7 Marketing Science 7 Marketing intelligence & planning 7 Journal of fashion marketing and management 6 MPRA Paper 6 The service industries journal 6 Australasian marketing journal 5 Journal of Business Research 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of travel and tourism marketing 5 Marketing Letters 5 The journal of consumer marketing 5 The marketing review 5 Exploring the rise of fandom in contemporary consumer culture 4 Global business review 4 International Journal of Research in Business and Social Science : IJRBS 4 Journal of consumer behaviour : an international research review 4 Journal of marketing 4 Journal of marketing management : MM 4 Psychology & marketing 4 GUT FME Working Paper Series A 3 International journal of advertising : the quarterly review of marketing communications 3 JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA 3 Journal for global business advancement : JGBA 3 Journal of Business Ethics 3 Journal of air transport management 3 Journal of customer behaviour 3 Journal of retailing 3 Journal of service management 3 Journal of targeting, measurement and analysis for marketing 3
more ... less ...
Sources
All
ECONIS (ZBW) 515 RePEc 102 USB Cologne (EcoSocSci) 37 BASE 36 EconStor 7
Showing 1 - 50 of 697
Cover Image
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Athens journal of business & economics : AJBE 3 (2017) 3, pp. 305-332
Saved in:
Cover Image
Search frictions and market power in negotiated price markets
Allen, Jason; Clark, Robert; Houde, Jean-Francois - 2018 - This version: March 12, 2018
We provide a framework for empirical analysis of negotiated-price markets. Using mortgage market data and a search and negotiation model, we characterize the welfare impact of search frictions and quantify the role of search costs and brand loyalty for market power. Search frictions reduce...
Saved in:
Cover Image
Global online entrepreneurship and the impact of innovation on brands
Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89
Saved in:
Cover Image
Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23
Saved in:
Cover Image
Retro marka deneyiminin yeniden satın alma niyeti ve marka bağlılığı yaratmadaki rolü
Pınarbaşı, Fatih; Türkyılmaz, Ceyda Aysuna - In: International Journal of Research in Business and … 6 (2017) 2, pp. 13-25
Saved in:
Cover Image
Brand consciousness of BOP consumers in South Africa
Oodith, Pravina Devpersadh; Parumasur, Sanjana Brijball - In: Journal of economics and behavioral studies : JEBS 9 (2017) 3, pp. 82-100
Saved in:
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Saved in:
Cover Image
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Saved in:
Cover Image
Relationship between marketing program and brand loyalty : is there an influence of gender?
Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124
Saved in:
Cover Image
Developing a brand equity model for tourism destination
Ghafari, Mohammad; Ranjbarian, Bahram; Fathi, Saeed - In: International journal of business innovation and research 12 (2017) 4, pp. 484-507
Saved in:
Cover Image
An investigation on effects of perceived value on brand popularity and brand loyalty : a B2B case study
Rad, Zakaria Karimi; Elahi, Seyyed Majid; Tazeabad, … - In: Management science letters 4 (2014) 3, pp. 485-492
Saved in:
Cover Image
Assessing a brand equity model for fast moving consumer goods in cosmetic and hygiene industry
Karbasivar, Alireza; Amirshahi, Mirahmad; Heidarzadeh, … - In: Management science letters 4 (2014) 11, pp. 2449-2456
Saved in:
Cover Image
Review of Brand Loyalty Literature: 2001 – 2015
Cengiz, Hakan; Akdemir-Cengiz, Hülya - 2016
This paper examines the academic literature on brand loyalty and presents a comprehensive bibliography on the subject via classification schemes molded in the examination. With this purpose, this study scanned seven different online databases and accessed about 400 studies published between 2001...
Saved in:
Cover Image
Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
Kucharska, Wioleta - 2016
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...
Saved in:
Cover Image
The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty : evidence from Malaysia
Mabkhot, Hashed Ahmad; Salleh, Salniza Md.; Shaari, Hasnizam - In: Management science letters 6 (2016) 1, pp. 87-98
Saved in:
Cover Image
Brand relationships and risk : influence of risk avoidance and gender on brand consumption
Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of open innovation : technology, market, and … 2 (2016) 14, pp. 1-15
Recent brand relationship research has paid attention to brand love, brand credibility, and brand loyalty. In market and society, various collaborations and co-creations derived from brand relationships generate various social network markets and open business innovations. Brand relationships...
Saved in:
Cover Image
Lebensphasenorientierte Betrachtung von lebenslangen Markenbeziehungen in der Automobilbranche : qualitativ-empirische Untersuchung von Markenbeziehungen und deren Veränderungen in...
Steinhauser, Gabriela - 2016
Saved in:
Cover Image
Brand loyalty and generic competition
Wan, Yunyun - 2016
Saved in:
Cover Image
Others : essays on interpersonal and consumer behavior
Consiglio, Irene - 2016
Preview
Preview
Saved in:
Cover Image
Marka güveni ve marka bağlılığının satın alma niyeti üzerine etkisi : akıllı telefon pazarında bir araştırma
Sağlam, Büşra Çeçen; Sağlam, Mehmet - In: International Journal of Research in Business and … 5 (2016) 5, pp. 34-43
Saved in:
Cover Image
Consumer social network brand identification and personal branding : how do social network users choose among brand sites?
Kucharska, Wioleta - 2016 - This version 10/10/2016
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...
Saved in:
Cover Image
Positive affectivity as a predictor of consumers’ propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Saved in:
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Saved in:
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Saved in:
Cover Image
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Saved in:
Cover Image
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Saved in:
Cover Image
Brand loyalty and store loyalty for consumers purchasing a product warranty in a health care setting : an investigation of the differences across gender, age, and income groups
Reisenwitz, Timothy H.; Gupta, Sanjay - In: Journal of business strategies 33 (2016) 1, pp. 1-14
Saved in:
Cover Image
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128
Saved in:
Cover Image
Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Saved in:
Cover Image
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Saved in:
Cover Image
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206
Saved in:
Cover Image
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372
Saved in:
Cover Image
'They' are or 'we' are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516
Saved in:
Cover Image
Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Saved in:
Cover Image
The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Saved in:
Cover Image
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239
Saved in:
Cover Image
Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
Azuizkulov, Doniyor - In: Atlantic review of economics 2 (2013)
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...
Saved in:
Cover Image
A study on relationship of brand characteristics and customer satisfaction with brand loyalty
Nasirabadi, Ebrahim Zarepour; Bokaei, Mohsen Nazem - In: Management science letters 3 (2013) 7, pp. 1907-1914
Saved in:
Cover Image
The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe (contributor); Ehsani, Mohammad (contributor) - In: International Journal of Research in Business and … 2 (2013) 2, pp. 38-46
Saved in:
Cover Image
Exploring the rise of fandom in contemporary consumer culture
Wang, Cheng Lu (ed.) - 2018
The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging market : a grounded...
Preview
Preview
Saved in:
Cover Image
Building brand identity in the age of social media : emerging research and opportunities
Ekhlassi, Amir; Moghadam, Mahdi Niknejhad; Adibi, Amir … - 2018
Preface -- The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty -- About the...
Preview
Preview
Saved in:
Cover Image
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie; Murphy, Jamie - In: Exploring the rise of fandom in contemporary consumer …, (pp. 1-17). 2018
Saved in:
Cover Image
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.; Armstrong Soule, Catherine A. - In: Exploring the rise of fandom in contemporary consumer …, (pp. 18-34). 2018
Saved in:
Cover Image
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon; Chou, Wen-Hao Winston; Zhang, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 52-70). 2018
Saved in:
Cover Image
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Exploring the rise of fandom in contemporary consumer …, (pp. 201-223). 2018
Saved in:
Cover Image
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98
Saved in:
Cover Image
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Saved in:
Cover Image
Compulsive buying and branding phenomena
Lee, Seung-hee; Workman, Jane E. - In: Journal of Open Innovation: Technology, Market, and … 1 (2015) 3, pp. 1-12
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to...
Saved in:
Cover Image
Bailing on the car that wasn't bailed out: Bounding consumer reactions to financial distress
Huse, Cristian; Koptyug, Nikita - 2015
This paper examines how consumers react to the financial distress of durable goods manufacturers by looking at the Swedish new car market. We employ a difference-in-differences matching methodology whereby we compare sales of carmaker Saab with those of a carefully constructed control group of...
Saved in:
Cover Image
Persistent preferences in market place choices : brand loyalty, choice inertia, and something in between
Muthukrishnan, A. V. - 2015
Preview
Preview
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
A service of the
zbw
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...