This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide....

"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian Empire in 1842 to its present dominance worldwide. Shattering myths about the style's origins and immediate parentage, this book shows how pilsner influenced everything from...

This chapter presents a case of Seattle and Portland craft brewers' use of tourism practices to support their pursuit of market penetration. Little research has been conducted in this area, so this study aimed to explore how and why craft brewers encourage visitors to their breweries. Barriers...

This dissertation represents original, empirical evidence concerning the adoption of CSR practices and principles in the context of Least Developed Countries (LDCs) based on comparative case studies among selected companies in the Ethiopian brewery sector. In other words, the study can be...

Importing the modern beer industry into Egypt -- A star rises: Stella and the Egyptian beer industry, 1920-1940 -- Crowning the pyramid: the Egyptian beer industry's "mature" period, 1940-1952 -- Stella is always delicious: selling beer in the time of Nasser, 1952-1958 -- A Pan-Arab brew: Stella...

"For decades, the name Labatt was synonymous with beer in Canada, but no longer. Brewed in the North traces the birth, growth, and demise of one of the nation’s oldest and most successful breweries. Opening a window into Canada’s complicated relationship with beer, Matthew J. Bellamy...

Introduction: the imagined garden -- The machine in the garden -- Creating industrial citizens -- The garden in the machine -- Remembering the work of the long boom -- Change at work -- The ghost in the machine -- The ruined garden -- Conclusion: reimagining work