This study explores how small family wineries in the Croatian Split-Dalmatia County integrate social media into their marketing and business strategies, focusing on the interplay between tradition, family identity, and digital innovation. Utilising a qualitative methodology, semi-structured...

This study investigates the impact of digital technology propagation, specifically artificial intelligence (AI) and the TikTok application, on enhancing student entrepreneurs' entrepreneurial knowledge, business experience, and the performance of their ventures. This research employs a...

Hotel business performance has been traditionally measured through financial metrics. Nevertheless, recent research emphasizes the increasing relevance of non-financial metrics such as sustainability, stakeholder perceptions, and strategic management practices. This study assesses the evolution...

In pursuing a market position, enterprises have increasingly turned to information technology (IT) to help improve their performance. Our research assesses the influence of IT capabilities as a strategic resource for business performance within the context of dynamic capabilities theory. It also...

Objective: This article examines the role of entrepreneurial capabilities and firm innovativeness in driving the business performance of financial technology (fintech) start-ups. By cultivating entrepreneurial orientation, innovation capacity, and knowledge creation, firms can enhance their...

Objective: The article aims to develop and validate a new scale - Customer Engagement Orientation (CENOR) - to measure a firm's customer engagement orientation and to provide evidence of its impact on firm performance. Although customer engagement marketing has received growing scholarly...

Objective: The article aims to investigate the influence of strategic orientation (specifically market orientation, entrepreneurial orientation, and digital orientation) on small and medium-sized enterprises' performance during the COVID-19 pandemic. Research Design & Methods: We surveyed 265...

This study examines the influence of entrepreneurial, market, and learning orientations on business performance in the batik industry, with competitive advantage as an intervening variable. Using Resource-Based View (RBV) theory, it highlights how these orientations shape competitive advantage,...

Franchising operates as a proven business model that drives substantial growth for small and medium-sized enterprises (SMEs) worldwide. The franchise ecosystem in Saudi Arabia lacks sufficient research, despite established frameworks for success in markets such as the United States, the United...

The value of employing Environmental, Social and Governance (ESG) frameworks is now more widely understood to be essential for driving better business performance and sustainability in healthcare. The purpose of this study is to use the large-scale survey data and comprehensive surveys conducted...

There is a growing need for small and medium-sized businesses (SMEs) to employ Integrated Marketing Communication (IMC) components to develop a robust brand-focused communications strategy given the present uncertain market circumstances and the consequent market volatility. For SMEs, the IMC...

The purpose of this research was to study the impact of human factor management on company productivity, with digitalization as a moderating variable, with emphasis on medium and large companies in the services sector, in Lima, Peru. This research has a quantitative approach and cross-sectional...

Given the ever-changing world of technological advances, and due to the fact that business entities strive for efficiency and cost reduction, open innovation (OI) has become the focus of academic and scholarly discussions. Furthermore, to increase their competitiveness, small and medium...

The circular economy represents an effective way to address limited resources and mitigate the impact of human activity on the planet. To summarize the possible effect of circular economy implementation on business performance and its possible measurement, a systematic literature review on a...

Traditional leadership; entrepreneurial orientation; business performanceThis study aims to determine the role of entrepreneurial orientation in mediating Minangkabau Universal Leadership and the performance of Small and Medium Enterprises (SMEs) in Padang, West Sumatra, Indonesia. Minangkabau...

Purpose: Ambidextrous SME innovations and technology models have led to success stories in the past. They face new challenges due to increasing uncertainty in the business environment. Purpose: The study reviews ambidexterity literature to determine trends and themes existing in the body of...

This study examines the impact of green supply chain integration on business performance in the Saudi Arabian manufacturing sector, focusing on the mediating role of supply chain resilience and innovation. Inferential statistical techniques, including correlation and regression analyses, were...

This paper examines the relationship between warehouse management practices including material handling, storage, inventory, and packaging and the business performance of small-scale grapes processing firms in Dodoma Region, Tanzania. A resource-based view theory guided the study based on the...

Technology has become crucial for businesses of all scales, enhancing operational efficiency, customer experience, and overall performance. While many formal businesses have embraced technology, small and informal businesses, particularly in rural areas, often struggle with adoption due to...

Big Data (BD) has emerged as a pivotal tool for small and medium-sized enterprises (SMEs), offering substantial benefits in enhancing business performance and growth. This review investigates the impact of BD on SMEs, specifically focusing on business improvement, economic performance, and...

Using matched employer-employee data for Germany, we estimate firm production functions augmented with workers' personality traits. We find that emotional stability is the only trait that positively affects firm productivity. Its effect shows up mainly in large firms operating with a higher than...

As the literature documents inconclusive evidence on whether tax avoidance affects CEO turnover, we examine the impact of tax avoidance on forced CEO turnover and the moderating effect of ownership structure, political connections and regional tax enforcement on this relationship. Using data on...

This study examines the influence of talent management on the competitive performance of small and medium-sized enterprises (SMEs), incorporating innovation as a mediating variable and institutional support as a moderating factor. Drawing on data from 1721 Spanish SMEs and employing partial...

This paper studies how employment subsidies for start-ups shape their performance. We exploit an unexpected policy reform in Belgium that permanently exempted start-ups hiring their first employee from payroll taxes for that employee. Using firm-level administrative data and a...