Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to...

An increasing number of organizations are now implementing customer relationship management (CRM) systems to support frontline employees’ service tasks. With the belief that CRM can enhance employees’ service quality, management often mandates employees to use the implemented CRM. However,...

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition...

This quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM system as effective in improving small- to medi-um-size...

This quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM system as effective in improving small- to medi-um-size...

Accurate sales forecasting is a distant dream or may be a nightmare for managers of sales departments. Sales is a high pressure function but extremely rewarding both in terms of professional satisfaction and financial gains. It remains a ubiquitous challenge for business units on the accuracy of...

CRM: Grundlagen und Bedeutung für Unternehmen -- CRM-Prozesse gestalten und kundenorientiert ausrichten: Strategischer, analytischer und operativer CRM-Prozess -- Die CRM-Technologie ist Unterstützer der Prozesse und Menschen: u.a. Aktuelle Marktübersicht CRM-Software und der Auswahlprozess...

Die Umsetzung des vom BVR initialisierten Projekts Beratungsqualität durch die Primärbanken impliziert die Einführung der genossenschaftlichen Beratung - eines IT-gestützten, medienbruchfreien sowie rechtlich abgesicherten Beratungsprozesses. Das Zielbild ist die Implementierung...

The main purpose of this paper is to contribute to the discussion of whether the effectiveness of salespeople is improved through sales force automation tools. A survey was carried out in three local firms in the Republic of Kosovo, dealing with the distribution of FMCG (fast-moving consumer...

Customer relationship management, system selection, electronic invoice processes, structural equation modeling, DeLone and McLean IS success model, risk management, maturity model, process model. - Systemauswahl, elektronische Rechnungsprozesse, Strukturgleichungsmodellierung, DeLone und McLean...

Technology has changed company activity. It has equipped companies with elements which give them better and greater knowledge of their target audiences and clients. Within the commercial scope of organizations, it is important to understand which factors explain the use of technology. In this...

Aufgaben und Tätigkeiten des Medienmanagements -- Wichtige Aspekte des Managements von Medienunternehmen und Medien -- Mediengüter und Dienstleistungsökonomie -- Instrumente des Medienmanagements -- Medien, Rezipient und Gesellschaft -- Der Uses and Gratification Ansatz und die Massenmedien...

Extensive research has investigated the antecedents and impact of adoption of technology in the sales force. Interestingly, even though sales teams have proliferated, most research on adoption to date is at the individual level of analysis. Therefore, we conduct research of individual and team...

Для успешной реализации стратегии маркетинга партнерских отношений в современной банковской среде необходимо учитывать зарубежный опыт в области маркетинга....

Intro -- Titelseite -- Impressum -- Inhaltsverzeichnis -- Vorwort: Ein kurzer Blick in die Gegenwart der Zukunft -- Einleitung -- 1 Wie sich Vertrieb durch die Digitalisierung verändert -- Einleitung -- Alles wird 4.0 - die Konsequenzen für den Vertrieb -- Erlebniswirtschaft statt Verkauf --...

Extant research is equivocal about the organizational performance effects of CRM technology use, with some studies reporting positive effects and other studies reporting no effects at all. The present research effort posits that these mixed findings may potentially be explained by two factors:...

Dieses Werk beschäftigt sich aus verschiedenen Perspektiven mit dem innovativen und prozessorientierten Einsatz von neuen Technologien im Rahmen vertriebsstrategischer Grundsatzentscheidungen, konzeptioneller Rahmenbedingungen sowie leitender und operativer Verkaufsaktivitäten mit dem Ziel,...

This study compares users and non-users of differenttypes of hardware and software to assess how information technology tools helpthe field salesperson in small businesses meet customers' needs. Under theassumptionthat small businesses are making substantial investments ininformation technology,...