Search Results - subject_exact:"Celebrity-Werbung"

The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia

Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...

Persistent link: https://ebtypo.dmz1.zbw/10012262031

When celebrities speak : a nationwide twitter experiment promoting vaccination in Indonesia

Alatas, Vivi; Chandrasekhar, Arun G.; Mobius, Markus; … - 2019

Persistent link: https://ebtypo.dmz1.zbw/10011997272

Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process

Ladipo, Patrick Kunle Adeosun; Oniku, Ayo Christopher; … - In: Academic journal of economic studies 4 (2018) 3, pp. 53-62

Persistent link: https://ebtypo.dmz1.zbw/10011917724

The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius

Ladkoo, Adjnu Damar; Ismael, Fatmah Bibi Amina - In: Business and Economic Research : BER 8 (2018) 2, pp. 85-114

Persistent link: https://ebtypo.dmz1.zbw/10011861778

Der Prominenten-Faktor

Schimmelpfennig, Christian - In: Harvard-Business-Manager : das Wissen der Besten 42 (2020) 2, pp. 54-59

Persistent link: https://ebtypo.dmz1.zbw/10012152487

Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit

Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281

Persistent link: https://ebtypo.dmz1.zbw/10012200481

The political economy of celebrity activism

Farrell, Nathan (ed.) - 2020

"Getting busy with the fizzy" : Johansson, SodaStream and Oxfam : exploring the political economics of celebrity activism / Nathan Farrell -- Celebrities in socially engaged campaigns : the making of solidarity capital / Bruno Campanella -- Funded by philanthropy, founded for activism : Nobel...

Persistent link: https://ebtypo.dmz1.zbw/10012065168

Effective entrepreneurial marketing on Facebook : a longitudinal study

Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157

Persistent link: https://ebtypo.dmz1.zbw/10012230455

Managing negative celebrity endorser publicity : how announcements of firm (non)responses affect stock returns

Hock, Stefan J.; Raithel, Sascha - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1473-1495

Persistent link: https://ebtypo.dmz1.zbw/10012234620

Celebrity CEO, identity threat, and impression management : impact of celebrity status on corporate social responsibility

Lee, Gilsoo; Cho, Sam Yul; Arthurs, Jonathan; Lee, Eun Kyung - In: Journal of business research : JBR 111 (2020), pp. 69-84

Persistent link: https://ebtypo.dmz1.zbw/10012237776

A customer-focused approach to improve celebrity endorser effectiveness

Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235

Persistent link: https://ebtypo.dmz1.zbw/10012238052

When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing

Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://ebtypo.dmz1.zbw/10012238317

An exploration of celebrity business ventures and their appeal to fans and non-fans

Teng, Weichen; Su, Yaohua; Liao, Tien-Tien; Wei, Cang-Liang - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://ebtypo.dmz1.zbw/10012238325

Celebrity endorsement and brand passion among air travelers : theory and evidence

Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9

Persistent link: https://ebtypo.dmz1.zbw/10012241395

Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory

Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35

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Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands

Sheehan, Kim Bartel - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 144-159

Persistent link: https://ebtypo.dmz1.zbw/10012245033

Behind influencer marketing : key marketing decisions and their effects on followers' responses

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 579-607

Persistent link: https://ebtypo.dmz1.zbw/10012249167

Option contracts for online celebrities as retailers in supply chains

Tang, Zijie; Wu, Desheng Dash; Dolgui, Alexandre - In: International journal of production research 58 (2020) 14, pp. 4215-4232

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Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia

Saputri, M. E.; Sarawati, T. G.; Oktafani, F. - In: Managing learning organization in industry 4.0 : …, (pp. 77-86). 2020

Persistent link: https://ebtypo.dmz1.zbw/10012259358

Celebrity endorsements for luxury brands : followers vs. non-followers on social media

Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823

Persistent link: https://ebtypo.dmz1.zbw/10012260277

Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?

Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842

Persistent link: https://ebtypo.dmz1.zbw/10012260278

Die Macht der Meinungsführer : von Celebrities bis zu Influencern

Schimansky, Alexander (ed.); Oloko, Shamsey (ed.) - 2020 - 1. Auflage

Persistent link: https://ebtypo.dmz1.zbw/10011658726

Evaluating impulse purchases generated by affections and advertisement effectiveness

Kamble, Aakash; Zagade, Aatish; Abhang, Nayna - In: Management science letters 7 (2017) 10, pp. 479-486

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Celebrity endorsement : developing a brand image in housing ads

Yöreş, Füsun Çizmeci - In: Advancing insights on brand management, (pp. 175-192). 2017

Persistent link: https://ebtypo.dmz1.zbw/10011855097

Product placement 2.0 : "do brands need influencers, or do influencers need brands?"

Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537

Persistent link: https://ebtypo.dmz1.zbw/10012060158

An ethical perspective on necro-advertising : the moderating effect of brand equity

Boeuf, Benjamin; Darveau, Jessica - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1077-1099

Persistent link: https://ebtypo.dmz1.zbw/10011998908

Content analysis of female athlete endorsers in UK sports magazine Advertisements

Mogaji, Emmanuel - In: The IUP journal of brand management : IJBRM 16 (2019) 3, pp. 25-41

Persistent link: https://ebtypo.dmz1.zbw/10012111274

Ethics and celebrity advertising : cases in the Indian advertising industry

Singh, Gurbir; Mishra, Abhishek - In: Ethical branding and marketing : cases and lessons, (pp. 173-184). 2019

Persistent link: https://ebtypo.dmz1.zbw/10012033798

The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model

Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 23 (2019) 3, pp. 275-286

Persistent link: https://ebtypo.dmz1.zbw/10012161657

The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities

Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of advertising research 59 (2019) 3, pp. 357-369

Persistent link: https://ebtypo.dmz1.zbw/10012118870

The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case

Tantawi, Passent; Sadek, Heba - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 293-311

Persistent link: https://ebtypo.dmz1.zbw/10012129604

The impact of peer, politician, and celebrity endorsements on volunteering : a field experiment with English students

John, Peter; James, Oliver; Moseley, Alice; Ryan, Matt; … - In: Journal of nonprofit & public sector marketing 31 (2019) 3, pp. 328-346

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Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers

Lord, Kenneth R.; Putrevu, Sanjay; Collins, Alice Ford - In: International journal of advertising : the review of … 38 (2019) 3, pp. 489-505

Persistent link: https://ebtypo.dmz1.zbw/10012200276

Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions

Pickett, Andrew C.; Brison, Natasha T. - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1098-1115

Persistent link: https://ebtypo.dmz1.zbw/10012200369

The use of different endorser types in advertising : a content analysis of magazine advertisements

Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153

Persistent link: https://ebtypo.dmz1.zbw/10012201019

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395

Persistent link: https://ebtypo.dmz1.zbw/10012177433

Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial

Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213

Persistent link: https://ebtypo.dmz1.zbw/10012178616

Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 225-251

Persistent link: https://ebtypo.dmz1.zbw/10012179021

Exploring the determinants of instagram as a social network for online consumer-brand relationship

Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366

Persistent link: https://ebtypo.dmz1.zbw/10012179030

The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective

Osei-Frimpong, Kofi; Donkor, Georgina; Owusu-Frimpong, Nana - In: Journal of marketing theory and practice : JMTP 27 (2019) 1, pp. 103-121

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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://ebtypo.dmz1.zbw/10012006997

Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation

Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309

Persistent link: https://ebtypo.dmz1.zbw/10012104243

Persuadability of celebrity brand endorsements : socio-economic and cultural perspective

Menezes, Kim Anne; Bhaskaran, Suku; Yadav, Itika - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 69-87

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Endorsements beyond mainstream : an investigation of the prevalence of typical celebrity endorsements and the potential of unconventional endorsement strategies

Schimmelpfennig, Christian - 2015

Obwohl es bereits eine Vielzahl an Studien im Bereich Prominenten-Testimonials gibt, sind dennoch verschiedene Forschungsfragen unbeantwortet, beziehungsweise haben sich aufgrund der Veränderung und Weiterentwicklung dieser Werbestrategie neu aufgetan. Mithilfe konzeptioneller, quantitativer...

Persistent link: https://ebtypo.dmz1.zbw/10010511234

The impact of endorsement on a sport-based social marketing campaign

Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500

Persistent link: https://ebtypo.dmz1.zbw/10011989740

Cutting through the clutter : mascots in Indian marketing

Bharucha, Jehangir - In: International journal of economics and business research 16 (2018) 4, pp. 534-545

Persistent link: https://ebtypo.dmz1.zbw/10011990745

Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y

Xu, Xu; Pratt, Stephen - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 958-972

Persistent link: https://ebtypo.dmz1.zbw/10011941794

The shackles of CEO celebrity : sociocognitive and behavioral role constraints on "star" leaders

Lovelace, Jeffrey B.; Bundy, Jonathan; Hambrick, Donald C. - In: The Academy of Management review : AMR 43 (2018) 3, pp. 419-444

Persistent link: https://ebtypo.dmz1.zbw/10011942961

The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...

Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300

Persistent link: https://ebtypo.dmz1.zbw/10011948442

The economics of entertainment : eine theoretische und empirische Untersuchung vor dem Hintergrund der Ökonomik der Medienverzerrung und der Superstars

Pannicke, Julia - 2018

Stützend auf die gängigen Theorien, Methoden und Modelle der modernen Wettbewerbs- und Industrieökonomik liegt der Kern der Dissertation darin, wie exogene Variablen zu mediengebundenen Verzerrungen von Inhalten auf Unterhaltungsmärkten führen, welche Rolle den "Economics of Superstars"...

Persistent link: https://ebtypo.dmz1.zbw/10011949670