Grasso, Maureen M.; Wright, Roland C. - In: Journal of Fashion Marketing and Management: An … 2 (1997) 1, pp. 41-51
Knowing how to target the African‐American market effectively is of great importance, as this segment has different values, needs and wants, and buying power. This study explores the initial stages of the decision‐making process of African‐American mothers who have a child or children...