We study consumer inertia in the mobile subscription market, focusing on the decision of whether to switch to a competing provider. To identify the extent of inertia, we exploit price changes faced by 270,000 consumers of a large telecom provider. We document that the propensity to switch...

In today's turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge – with a particular focus on predicting customer churn. However, several other...

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming...

Die optimale Gestaltung der Kundenbeziehung -- Kundenrückgewinnung als Bestandteil des Customer-Relationship-Managements -- Phasen des Kundenrückgewinnungsmanagements – idealtypische Sichtweise -- Unternehmens- und personalpolitische Voraussetzungen für eine erfolgreiche...

"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--

Kundenabwanderung als Gegenstand Des Marketing-Controlling -- Customer Recovery Management und Controlling: Erfolgsmodellierung im Rahmen der Kundenabwanderungsfrüherkennung, -prävention und Kundenrückgewinnung -- Die Konzeption eines Feedforward-Controlling -- Früherkennung und Prävention...

Konzeptionelle Grundlagen des Churn-Managements im B2B-Kontext -- Methodische Grundlagen zur Erklärung des Churn-Verhaltens im B2B-Kontext -- Empirische Untersuchung des Churn-Verhaltens im B2B-Kontext -- Schlussbetrachtung und Ausblick.

Business changes challenge the predictability of the workplace formation. In the broader sense, business change affects workplaces through forming and re‐forming groups, teams and business units, so causing ‘churn’ in workplaces. The aim of this paper is to present research evidence on...