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Year of publication
Subject
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Web analytics 280 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 77 Internet marketing 75 Consumer behaviour 58 Konsumentenverhalten 58 Website 29 Data Mining 27 Web 2.0 technologies 26 Web 2.0-Technologien 26 Data mining 25 Electronic Commerce 25 Online retailing 24 Online-Handel 24 Internet 22 E-commerce 20 Search engine 20 Suchmaschine 20 Deutschland 19 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Big Data 17 Relationship marketing 17 Viral marketing 15 Virales Marketing 15 Advertising effects 14 Big data 14 Marketing management 14 Marketingmanagement 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11 Markenimage 11
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Online availability
All
Undetermined 67 Free 35 CC license 1
Type of publication
All
Article 194 Book / Working Paper 86
Type of publication (narrower categories)
All
Article in journal 130 Aufsatz in Zeitschrift 130 Aufsatz im Buch 55 Book section 55 Graue Literatur 16 Hochschulschrift 16 Non-commercial literature 16 Arbeitspapier 13 Case study 13 Fallstudie 13 Working Paper 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1
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Language
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English 236 German 45
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Keßler, Esther 2 Kjeldgaard, Dannie 2 Knudsen, Gry Høngsmark 2 Kozinets, Robert V. 2 Labbé, Felipe 2
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Institution
All
Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 280
Showing 1 - 50 of 280
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Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014257093
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Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers
Solberg Søilen, Klaus - 2024
Understanding the Digital Environment -- Big Data and Data Mining -- Data Quality -- Customer Analytics: Profiles, Personas, Personalization -- Monitoring Performance and Crushing the Numbers, KPIs -- Search Engine Optimization (SEO) -- Click Analytics -- The Online Buying Process -- Checkout...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147808
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Digital marketing
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315995
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Phygital marketing and the pain of paying : an Amazon Go netnographic case study
Boudri, Rachid; Bentalha, Badr; Benjelloun, Omar - In: AI and data engineering solutions for effective marketing, (pp. 348-363). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101085
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014436512
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COVID-19 and telemedicine : a netnography approach
Arenas Gaitán, Jorge; Ramírez-Correa, Patricio E. - In: Technological forecasting & social change : an … 190 (2023), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438912
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Learning Google analytics : creating business impact and driving insights
Edmondson, Mark - 2023 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014375496
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014537411
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The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan; Kamasak, Rifat; Yalcinkaya, Baris - In: Analytics Enabled Decision Making, (pp. 245-264). 2023
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Demand for Information, Uncertainty, and the Response of U.S. Treasury Securities to News
Benamar, Hedi - 2020
We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012852190
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Newspaper-based economic uncertainty indices for Poland
Hołda, Marcin - 2019
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
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Detecting product adoption intentions via multiview deep learning
Zhang, Zhu; Wei, Xuan; Zheng, Xiaolong; Li, Qiudan; … - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 541-556
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Web mining of firm websites : a framework for web scraping and a pilot study for Germany
Kinne, Jan; Axenbeck, Janna - 2018
Nowadays, almost all (relevant) firms have their own websites which they use to publish information about their products and services. Using the example of innovation in firms, we outline a framework for extracting information from firm websites using web scraping and data mining. For this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011892694
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Predicting the financial growth of small and medium-sized enterprises using web mining
Te, Yiea-Funk - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012013720
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Demand for information, macroeconomic uncertainty, and the response of US treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - 2018
We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012117503
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Open source platform for big data exploration and analysis
Almeida, Fernando; Kovalevski, Pavel; Sakalauskas, Dovydas - In: International journal of business information systems : … 38 (2021) 3, pp. 418-434
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695269
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Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - In: The review of financial studies 34 (2021) 7, pp. 3403-3455
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An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia; Rossi, Claudio - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 534-549
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Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor; Brandão, Amélia Maria Pinto da Cunha - In: Building consumer-brand relationship in luxury brand …, (pp. 126-157). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012517946
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On latency of e-commerce platforms
Basalla, Marcus; Schneider, Johannes; Lukšik, Martin; … - In: Journal of organizational computing and electronic commerce 31 (2021) 1, pp. 1-17
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Internetbasierte Nachhaltigkeitsberichterstattung in der exportorientierten Bekleidungsindustrie Bangladeschs
Kierspel, Simon - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013172959
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2017
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014043268
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Nowcasting Prices Using Google Trends : An Application to Central America
Seabold, Skipper - 2017
The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012971173
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The new intermediaries of tourist distribution : analysis of online accommodation booking sites
De Carlos, Pablo; Araújo, Noelia; Fraiz, José Antonio - In: The international journal of management science and … (2016) 19, pp. 39-58
Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011450602
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui; Urban, Glen; Dellaert, Benedict; Tucker, … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011643144
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Effective Use of Marketing Technology in Eastern Europe : Web Analytics, Social Media, Customer Analytics, Digital Campaigns and Mobile Applications
Jayaram, Dureen; Manrai, Ajay; Manrai, Lalita A. - 2016
The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014130418
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(R)evolution? - Wie die Digitalisierung die Unternehmenskommunikation verändert
Hüttmann, Andrea; López Rosa, Tania - In: Facetten der Digitalisierung : Chancen und …, (pp. 55-72). 2020
Vorliegender Beitrag entwirft einen Leitfaden für eine "State-of-the-Art"-Unternehmenskommunikation in einem digitalen und digitalisierten Kontext. Mehr und mehr Grenzen verschwimmen, mehr und mehr Möglichkeiten tun sich auf, und eine ohnehin noch junge Disziplin findet sich in einer ungeahnt...
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Scenario development using web mining for outlining technology futures
Kayser, Victoria; Shala, Erduana - In: Technological forecasting & social change : an … 156 (2020), pp. 1-11
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Evolution of higher education institution websites in India : a longitudinal study
Tripathi, Rakhi - In: International journal of management concepts and … 13 (2020) 4, pp. 319-331
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Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra; Kapoulas, Alexandros; Miaoulis, … - In: International journal of market research 62 (2020) 4, pp. 499-515
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012308951
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Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill; Georg, Stefan - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012230521
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Empirical analysis of consumers' concerns about privacy through using the internet
Koguchi, Teppei; Kuroda, Toshifumi; Ida, Takanori - 2015
In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...
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Exploring mobile market research : the impact of SMS and e-mail invitations on outcome rates of stationary and mobile web surveys
Dziewięcki, Daniel Grzegorz - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011385843
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Webbasierte Positionierungskontrolle
Adrowitzer, Alexander Christop - 2015
Das Ziel dieser Arbeit ist es zu zeigen, wie gut webbasierte Daten für Positionierungsanalysen von Unternehmen geeignet sind. Dazu werden die Ergebnisse einer quantitativen Marktstudie mittels Fragebogen mit den Resultaten einer Datenerhebung aus dem Web mit statistischen Verfahren und mit...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011774453
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Media reports and inflation expectations
Menz, Jan-Oliver - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011347001
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Effective use of marketing technology in Eastern Europe : Web analytics, social media, customer analytics, digital campaigns and mobile applications
Jayaram, Dureen; Manrai, Ajay K.; Manrai, Lalita A. - In: Journal of economics, finance & administrative science 20 (2015) 39, pp. 118-132
The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011875044
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Nowcasting Prices Using Google Trends : An Application to Central America
Coppola, Andrea; Seabold, Skipper - 2015
The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012571627
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley - 2015
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013018713
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley - 2015
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012457264
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Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability
Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2019 - 4., aktualisierte und erweiterte Auflage
Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011842179
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Generating business intelligence through social media analytics : measuring brand personality with consumer-, employee-, and firm-generated content
Hu, Yuheng; Xu, Anbang; Hong, Yili; Gal, David; Sinha, Vibha - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 893-930
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012198625
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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012105487
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How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo; Aloini, Davide - In: Journal of business research : JBR 96 (2019), pp. 322-339
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011981056
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012179031
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Selling Cookies
Bergemann, Dirk - 2014
We propose a model of data provision and data pricing. A single data provider controls a large database that contains information about the match value between individual consumers and individual firms (advertisers). Advertisers seek to tailor their spending to the individual match value. The...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013047747
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Selling Cookies
Bergemann, Dirk - 2014
We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to access "cookies," i.e., informative signals about individual consumers' preferences. The demand for information is generated by advertisers who seek to tailor their spending to the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013062477
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