Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party...

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital...

In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...

Das Ziel dieser Arbeit ist es zu zeigen, wie gut webbasierte Daten für Positionierungsanalysen von Unternehmen geeignet sind. Dazu werden die Ergebnisse einer quantitativen Marktstudie mittels Fragebogen mit den Resultaten einer Datenerhebung aus dem Web mit statistischen Verfahren und mit...

"This book focuses on how to generate and extend the practical implications of intelligent systems which the readers can adopt especially in business functions. The book is a blend of balance theory and experimentation, providing a thorough explication of the science of AI along with its...