Search Results - subject_exact:"Clickstream-Analyse"

Big data measures of well-being : evidence from a Google well-being index in the United States

Algan, Yann; Beasley, Elizabeth; Guyot, Florian; Higa, … - 2016

A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing

Liberali, Gui; Urban, Glen; Dellaert, Benedict; Tucker, … - 2016

Empirical analysis of consumers' concerns about privacy through using the internet

Koguchi, Teppei; Kuroda, Toshifumi; Ida, Takanori - 2015

In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...

Nowcasting prices using Google trends : an application to Central America

Seabold, Skipper; Coppola, Andrea - 2015

Media reports and inflation expectations

Menz, Jan-Oliver - 2015

Exploring mobile market research : the impact of SMS and e-mail invitations on outcome rates of stationary and mobile web surveys

Dziewięcki, Daniel Grzegorz - 2015

Social media metrics in an academic setup

Arif, Tasleem; Ali, Rashid - In: Social media listening and monitoring for business …, (pp. 116-130). 2017

Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine

Hai-Jew, Shalin - In: Social media listening and monitoring for business …, (pp. 316-337). 2017

Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic

Hai-Jew, Shalin - In: Social media listening and monitoring for business …, (pp. 383-424). 2017

Utilizing data from social media to inform business decisions : the case for Facebook

Neagoie, Daniel S.; Smith, Thomas M.; Fotea, Ioan S. - In: Business ethics and leadership from an Eastern …, (pp. 95-105). 2017

The emergence of social media as a contemporary marketing practice

Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017

Computer-mediated public relations of ethnic-nationalist terrorist groups

Rothenberger, Liane - In: International public relations : perspectives from …, (pp. 229-250). 2017

Google analytics as a prosumption tool for web analytics

Palonka, Joanna; Lora, Marcin; Oziębło, Tomasz - In: The analytics process : strategic and tactical steps, (pp. 127-143). 2017

Public brand auditing : a pathway to brand accountability

Gabl, Sabrina; Wieser, Verena E.; Hemetsberger, Andrea - In: Research in consumer behavior 18 (2017), pp. 147-167

Measuring brand awareness campaign evaluation and web analytics

Christov, Alexander; Hausmann, Verena; Williams, Susan P. - In: Digital and social media marketing : a results-driven …, (pp. 279-300). 2017

Which World Bank reports are widely read?

Doemeland, Doerte; Trevino, James - 2014

Serious games analytics : methodologies for performance measurement, assessment, and improvement

2016 - Softcover reprint of the hardcover 1st edition 2015

Google Analytics : das umfassende Handbuch

Vollmert, Markus; Lück, Heike - 2016 - 2., aktualisierte und erweiterte Auflage

Resisting the siren call of popular digital media measures : Facebook research shows no link between trendy online metrics and ad effectiveness

Smallwood, Brad - In: Journal of advertising research 56 (2016) 2, pp. 126-131

Social media in travel, tourism and hospitality : theory, practice and cases

2016

Netnographical methods and the challenge of researching hidden and secretive employee social media practices

Richards, James - In: Handbook of qualitative research methods on human …, (pp. 92-105). 2016

Exploring consumer insights in wine marketing : an ethnographic research on #winelovers

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 33 (2016) 12, pp. 1082-1090

Toward a taxonomy of virtual communities from a value cocreation perspective

Rodríguez-López, Nuria; Diz-Comesaña, M. Eva - In: Psychology & marketing 33 (2016) 12, pp. 1166-1173

In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement

Fulgoni, Gian M. - In: Journal of advertising research 56 (2016) 1, pp. 9-13

E-Commerce und Datenschutzrecht im Konflikt : HMD Best Paper Award 2015

Lotz, Patricia - 2016 - 1. Auflage 2016

Individualistic philanthropy : the paradox of embodied participation for health-related fund-raising campaigns

Robert, Julie - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 261-274

“There will not be a World Cup” : the kratophanous power of the FIFA 2014 World Cup in Brazil

Rosenthal, Benjamin; Cardoso, Flavia - In: Research in consumer behavior 17 (2015), pp. 367-399

Leitfaden Data Driven Marketing

2015 - 1. Auflage

Evidence doesn't argue for itself : the value of disinterested dialogue in strategic decision-making

Garbuio, Massimo; Lovallo, Dan; Sibony, Olivier - In: Long range planning : LRP : international journal of … 48 (2015) 6, pp. 361-380

Using mass media domestic violence campaigns to encourage bystander intervention

Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Advertising and violence : concepts and perspectives, (pp. 197-214). 2015

Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability

Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2015 - 3., aktualisierte und erweiterte Auflage

Business intelligence 2.0

Behrendt, Sebastian; Richter, Alexander - In: Business intelligence for new-generation managers : …, (pp. 97-111). 2015

Reziprozität in der Markenführung und Marktforschung als Chance im digitalen Umfeld

Corves, Annette; Hundertmark, Dirk - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 269-287). 2015

Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015

A taxonomy of export-pricing strategies and their performance in international markets

Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: International marketing in the fast changing world, (pp. 85-107). 2015

Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft

Reinel, Dirk; Scheidt, Jörg - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 129-149). 2015

Study of the automatic evaluation of website quality from customer insight : a case study of the most visited news websites as influential social media tool

Arman, Molood; Hajipoor, Hassan; Sohrabi, Babak - In: Strategic customer relationship management in the age …, (pp. 178-197). 2015

Essays in corporate social responsibility and sustainable management

Kühn, Anna-Lena - 2015

On-line media planning and on-line media common measurement currencies

Basal, Bilgen - In: Handbook of research on effective advertising …, (pp. 105-124). 2015

Understanding customers' behaviour through Web data mining models

Veglio, Valerio - In: Handbook of research on integrating social media into …, (pp. 240-256). 2015

E-Commerce und Datenschutzrecht im Konflikt

Lotz, Patricia - In: HMD : Praxis der Wirtschaftsinformatik 52 (2015) 302, pp. 192-202

The web mirrors value in the real world : comparing a firm's valuation with its web network position

Yun, Qiaoyun; Gloor, Peter A. - 2012

Who are my competitors? : let the customer decide

Netessine, Serguei; Li, Jun - 2012

Online-Content-Mining für die Kreuzfahrtindustrie : ein Modell für die Technologieanpassung und Technologieakzeptanz

Sohns, Karsten - 2011

Social Media und Websitemonitoring

2014

Agency-generated research of consumer-generated content : the risks, best practices, and ethics

Dickinson-Delaporte, Sonia; Kerr, Gayle - In: Journal of advertising research 54 (2014) 4, pp. 469-478

Rethinking and improving the health care service through interactive web technologies

Caridá, Angela; Colurcio, Maria; Melia, Monia - In: Managing consumer services : factory or theater?, (pp. 191-210). 2014

The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement

Segev, Sigal; Wang, Weirui; Fernandes, Juliana - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 17-36

Word-of-mouth marketing influence on offline and online communications : evidence from case study research

Groeger, Lars; Buttle, Francis A. - In: Word of mouth and social media, (pp. 20-40). 2014

Performance Marketing

Brodbeck, Felix - In: Grundlagen Onlinemarketing : SEO, SEA und Social Media, (pp. 48-129). 2014