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Year of publication
Subject
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Kundenintegration 5,836 Customer integration 5,833 Beziehungsmarketing 2,238 Relationship marketing 2,238 Consumer behaviour 1,802 Konsumentenverhalten 1,799 Social Web 1,574 Social web 1,574 Value creation 1,412 Betriebliche Wertschöpfung 1,407 Innovationsmanagement 1,315 Innovation management 1,310 Innovation 1,163 Produktentwicklung 700 New product development 675 Online-Marketing 667 Internet marketing 666 Brand management 608 Markenführung 604 Co-creation 574 Customer value 510 Kundenwert 509 Service-dominant logic 508 Service-Dominant Logic 505 Value co-creation 485 Customer satisfaction 454 Dienstleistungsqualität 454 Service quality 454 Kundenzufriedenheit 450 Lieferantenmanagement 410 Supplier relationship management 410 Brand 357 Markenartikel 350 Viral marketing 348 Virales Marketing 346 Brand image 336 Markenimage 334 co-creation 301 Open Innovation 295 Online retailing 283
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Online availability
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Undetermined 3,181 Free 1,057 CC license 182
Type of publication
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Article 5,262 Book / Working Paper 930 Journal 1
Type of publication (narrower categories)
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Article in journal 4,216 Aufsatz in Zeitschrift 4,216 Aufsatz im Buch 780 Book section 780 Hochschulschrift 185 Graue Literatur 161 Non-commercial literature 161 Case study 121 Fallstudie 121 Thesis 113 Working Paper 100 Collection of articles of several authors 99 Sammelwerk 99 Arbeitspapier 98 research-article 91 Aufsatzsammlung 74 Article 55 Conference paper 44 Konferenzbeitrag 44 Konferenzschrift 17 conceptual-paper 16 Collection of articles written by one author 15 Sammlung 15 review 11 review-article 10 Conference proceedings 9 Forschungsbericht 9 Lehrbuch 8 Guidebook 7 Ratgeber 7 Handbook 6 Handbuch 6 Textbook 6 Bericht 4 Interview 4 case-report 4 viewpoint 4 Festschrift 3 Accompanied by computer file 2 Bibliografie enthalten 2
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Language
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English 5,604 German 549 Undetermined 38 French 5 Danish 1 Finnish 1 Italian 1 Polish 1 Portuguese 1 Slovak 1 Spanish 1
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Author
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Hollebeek, Linda D. 45 Herstatt, Cornelius 42 Hippel, Eric von 37 Piller, Frank T. 33 Edvardsson, Bo 29 Füller, Johann 27 Bruhn, Manfred 20 Schreier, Martin 20 Witell, Lars 20 Conduit, Jodie 19 Brodie, Roderick J. 18 De Jong, Jeroen P. J. 18 Reichwald, Ralf 18 Büttgen, Marion 17 Franke, Nikolaus 17 Bilgram, Volker 16 Brem, Alexander 16 Bretschneider, Ulrich 16 Leimeister, Jan Marco 16 Helkkula, Anu 15 Oliveira, Pedro 15 Polese, Francesco 15 Rahman, Zillur 15 Cova, Bernard 14 Jaakkola, Elina 14 Jacob, Frank 14 Raasch, Christina 14 Ramaswamy, Venkatram 14 Schweisfurth, Tim 14 Hyysalo, Sampsa 13 Ihl, Christoph 13 Kumar, V. 13 Lettl, Christopher 13 Alves, Helena 12 Fließ, Sabine 12 Grönroos, Christian 12 Hadwich, Karsten 12 Hienerth, Christoph 12 Kleinaltenkamp, Michael 12 Kristensson, Per 12
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Institution
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Springer Fachmedien Wiesbaden 18 IGI Global 6 Université Paris-Dauphine (Paris IX) 3 European Commission / Directorate-General for the Information Society and Media 2 European Commission / Joint Research Centre 2 Technische Universität Berlin 2 Technische Universität Braunschweig 2 Arbeitsgemeinschaft für Marketing 1 Books on Demand GmbH <Norderstedt> 1 Business School Lausanne 1 Campus Verlag 1 Center of Market Oriented Product and Production Management 1 Centre Emile Bernheim, Solvay Brussels School of Economics and Management 1 Daimler und Benz Stiftung 1 Department of Economics, School of Business Management 1 Deutschland / Bundesministerium für Bildung und Forschung 1 Dr. Rainer Hampp <Firma> 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 European Commission / Directorate-General for Communication 1 European Commission / Directorate-General for Health and Food Safety 1 European Commission / Directorate-General for Research and Innovation 1 Evangelische Akademie Loccum 1 Fachhochschule Salzburg / Studiengang Betriebswirtschaft 1 Fachhochschule für Technik und Wirtschaft Berlin 1 Fakulteta za Management, Univerza na Primorskem 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Freie Universität Berlin 1 Förderverein des Centers for Digital Technology and Management e.V. 1 Großbritannien / Department for Business, Energy & Industrial Strategy 1 Handelshochschule Leipzig 1 Hanken Svenska Handelshögskolan 1 ICServ <5., 2017, Wien> 1 Innovation Symposium <2, 2009, New York, NY> 1 Innovationsforum <Daimler und Benz Stiftung> <10., 2014, Berlin> 1 Institute of Economics, Russian Academy of Sciences (RAS) 1 Institutionen för Industriell Ekonomi, Blekinge Tekniska Högskola 1 Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen> 1 International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford> 1 International Conference on Advances in National Brand and Private Label Marketing <12., 2025, Dallas> 1
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Published in...
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Journal of business research : JBR 247 Journal of retailing and consumer services 121 Industrial marketing management : the international journal for industrial and high-tech firms 111 Journal of service management 75 The journal of services marketing 65 The journal of business & industrial marketing 63 Technological forecasting & social change : an international journal 57 International journal of hospitality management 54 SpringerLink / Bücher 53 The journal of product innovation management : an international publication of the Product Development & Management Association 52 International journal of innovation management 51 The service industries journal 47 Public management review 46 Research policy : policy, management and economic studies of science, technology and innovation 41 The journal of brand management : an international journal 39 Journal of strategic marketing 37 Journal of marketing management : MM 36 International journal of contemporary hospitality management 35 Journal of open innovation : technology, market, and complexity 33 Journal of the Academy of Marketing Science 32 Service business 32 Journal of service research : JSR 31 Marketing theory 31 Psychology & marketing 31 European journal of marketing 30 Marketing intelligence & planning 30 The journal of product & brand management 30 International journal of technology marketing : IJTMkt 29 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 29 Tourism management : research, policies, practice 29 Journal of service theory and practice : JSTP 28 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 28 Journal of marketing 27 Asia Pacific journal of marketing and logistics 26 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 26 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 25 Technology analysis & strategic management 25 Marketing science 24 Administrative Sciences : open access journal 23 International journal of consumer studies 23
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Source
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ECONIS (ZBW) 5,942 Other ZBW resources 151 EconStor 61 RePEc 37 BASE 2
Showing 1 - 50 of 6,193
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Innovation ambidexterity in Indonesian professional services industry : the role of customer trust and co-creation
Afkar, Elvia; Hamsal, Mohammad - In: Cogent business & management 11 (2024) 1, pp. 1-18
Professional services firms play a vital role in driving innovation and facilitating growth in various industries. Despite their potential, the professional services industry faces challenges in maintaining innovation maturity. While the innovation concept is widely researched, studies on the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450512
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Managing portfolios of Co-creation projects in the public sector organization
Mikkelsen, Kristian H.; Røiseland, Asbjørn - In: Public management review 26 (2024) 12, pp. 3741-3762
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015166762
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Together forever? : how customer co-creation affects the adoption of digital service innovations over time
Heidenreich, Sven; Jordanow, Slawka; Krämer, Tobias; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 1062-1090
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158105
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Co-creation as open innovation and its impact on environmental performance : comparative insights from university and vocational students
Padthar, Siraphat; Chavis Ketkaew - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-13
This study addresses the urgent need for innovative solutions to environmental issues by focusing on youth development within educational institutions, which play a crucial role in fostering environmentally conscious behaviors. Despite increasing awareness, there is a gap in understanding how...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015184935
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Monitoring citizen science performance : methodological guidelines
Skaržauskienė, Aelita; Angelidou, Margarita; Politis, … - In: Contemporary economics 18 (2024) 1, pp. 67-86
This research paper aims to co-design a theoretical framework and methodological guidelines to monitor the performance, outcomes, and impact of Citizen Science projects. Hence, the proposed methodology com- bines the previous research efforts on the engagement of external stakeholders into a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514434
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Public value creation mechanisms in the context of public service logic : an integrated conceptual framework
Virtanen, Petri; Jalonen, Harri - In: Public management review 26 (2024) 8, pp. 2331-2354
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049813
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Evolution of motivation in co-creation : recruit, retain and complete in a project on new food product co-creation
Klincewicz, Krzysztof; Jacobsen, Lina Fogt; Dębska, … - In: Creativity and innovation management 33 (2024) 3, pp. 312-337
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144140
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The role of expectation management in value creation : a case study on municipal managers' experiences with offering supported housing
Ulvin, Kim; Tingvold, Laila; Aase, Karina; Magnussen, … - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-21
Theoretically rooted in public service logic (PSL), this article explores managers' experiences constructing value propositions and facilitating the value creation process in a public sector environment. It reports on a qualitative study from a Norwegian municipal setting based on individual and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014560321
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Value co-destruction : a conceptual review and future research agenda
Lumivalo, Juuli; Tuunanen, Tuure; Salo, Markus - In: Journal of service research 27 (2024) 2, pp. 159-176
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580410
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Boosting regional innovation through co-creation for sustainable entrepreneurship : stakeholders' perspective on the start for future initiative
Tomasi, Sabrina; Urdiales, Omar Garcia; Fornara, Martin … - In: Triple Helix : a journal of … 11 (2024) 3, pp. 286-322
Universities support regional innovation and sustainable development through research-based partnerships with local ecosystems, creating new business models addressing global and local societal challenges. In this shift towards a sustainable entrepreneurial university, the Start for Future (SFF)...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399233
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A study on the enablers and challenges of co-creation for the digital common household unit integrated public service in Malta
Attard, Judie; Cortis, Keith - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-21
Several public services in Malta operate under the stewardship of different governmental bodies, ministries, or departments. This results in considerable effort in the delivery of public services, especially ones that require the use of multiple registries, such as integrated public services...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014245576
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The impact of sustainability on co-creation of digital public services
Edelmann, Noella; Virkar, Shefali - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-21
Co-creation focuses on engagement with citizens and other stakeholders with public administrations to develop innovative processes or public services. The integration of resources and knowledge mediated by technology can lead to the emergence of novel outcomes (such as products, services,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014245807
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Legitimacy processes and trajectories of co-prosumption services : insights from coworking spaces
Bouncken, Ricarda B.; Tiberius, Victor - In: Journal of service research 26 (2023) 1, pp. 64-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246194
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Assessing the quality of digital coproduction : an interdisciplinary model
Radtke, Ina; Hoevens, Noortje; Brandsen, Taco; Honingh, … - In: Administrative Sciences : open access journal 13 (2023) 3, pp. 1-9
The digital transformation of society raises high hopes for the improvement of the design and implementation of coproduction processes, which may lead to higher levels of acceptance, satisfaction, and trust with respect to public services. Yet and despite a growing number of studies on the role...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246199
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I just work here! : employees as co-creators of the employer brand
Näppä, Anna; Styvén, Maria; Foster, Tim - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 73-93
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291588
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The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach
Putra, Rendy Ahmad; Budiyanto; Suhermin - In: International Journal of Research in Business and … 12 (2023) 9, pp. 29-38
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480092
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The power of aesthetic alignment in future-oriented organisations : the case of Patagonia
Kerschbaum, Clemens; Peschl, Markus F. - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 9 (2023) 1, pp. 387-399
When Yvon Chouinard, the founder of Patagonia, started to forge pitons (a piece of climbing equipment) in 1957, he never planned to become a businessman. All he wanted to do was produce climbing gear for his friends and himself. However, half a century later, his company Patagonia (now worth 3...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052867
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The road to open news : a theory of social signaling in an open news production community
O'Riordan, Sheila; Emerson, Bill; Feller, Joseph; … - In: Journal of management information systems : JMIS 40 (2023) 1, pp. 130-162
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014299532
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Exploring the potential of open innovation for co-creation in entrepreneurship : a systematic literature review
Portuguez-Castro, May - In: Administrative Sciences : open access journal 13 (2023) 9, pp. 1-18
In recent years, the concept of open innovation has garnered interest among companies due to its potential for generating new models and practices. This study aimed to explore the potential of open innovation for co-creation in entrepreneurship. To achieve this, a systematic literature review...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014370590
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Different settings, different terms and conditions : the impact of intellectual property arrangements on co-creation project performance
Tekic, Anja; Willoughby, Kelvin W.; Füller, Johann - In: The journal of product innovation management : an … 40 (2023) 5, pp. 679-704
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338573
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Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581529
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The epic game of creating a successful gamified co-creation strategy
Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15
This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014231624
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Agroecology in Africa: Lessons from interventions and stakeholders' perceptions in Ghana, Kenya, Malawi, Senegal and Uganda
Baumüller, Heike; Romero, Miriam; Beye, Assane; Faye, Amy - 2025
Agroecology is gaining traction as a possible strategy for enhancing the sustainability and resilience of food systems, prompting increased support from some governments, donors, development organizations and civil society. However, the scope, design and impact of agroecology-related projects in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444309
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From impact to impacting : a pragmatist perspective on tackling grand challenges
Wegener, Frithjof E.; Lee, Ju Young; Mascena Barbosa, Alice - In: Strategic Organization 23 (2025) 1, pp. 31-53
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340111
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Customer value co-creation practices for community well-being in e-commerce platform : an information-based perspective
Nguyen Minh Tuan; Thai-Doan Dang - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14
The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358671
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Antecedents of customer participation on sharing platforms : a meta-analysis
Blut, Markus; Wang, Cheng - In: British journal of management 36 (2025) 2, pp. 781-809
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371161
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The co-evolution of actor engagement and value co-creation on digital platforms
Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - In: International journal of production economics 279 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371651
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - In: Psychology & marketing 42 (2025) 2, pp. 359-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373119
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Value co-destruction through misintegration of resources within a public service ecosystem
Liljeroos-Cork, Johanna; Luhtala, Mika - In: Public management review 27 (2025) 3, pp. 722-745
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373989
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How does citizen-centric co-production lead to value co-creation? : a perspective of interactive governance
Wang, Huanming; Ran, Bing - In: Public management review 27 (2025) 3, pp. 768-793
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373992
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Health and social care integration : fixing a fixed service ecosystem for value co-creation
Strokosch, Kirsty; Roy, Michael J. - In: Public management review 27 (2025) 3, pp. 794-816
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373999
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The paradox of customer participation : the role of perceived risk in technology-based innovation
Yuk, Hyeyeon; Hwang, Euejung; Garrett, Tony C.; Lee, Jong-Ho - In: International journal of consumer studies 49 (2025) 3, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374815
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Conceptualising SME brand co-creation
Juntunen, Mari - In: International journal of management reviews 27 (2025) 2, pp. 261-282
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374867
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Identifying online user discourses triggered by destination stakeholder reactions
Pikkemaat, Birgit; Pachucki, Christoph; … - In: Tourism review 80 (2025) 2, pp. 586-600
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421772
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When customer involvement promotes innovation performance : the moderating roles of coordination mechanisms with customers and external collaboration strategies
Li Pira, Stefano; Cabigiosu, Anna; Campagnolo, Diego - In: Journal of business research : JBR 192 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422103
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Agroecology in Africa : lessons from interventions and stakeholders' perceptions in Ghana, Kenya, Malawi, Senegal and Uganda
Baumüller, Heike; Romero, Miriam; Beye, Assane; Faye, Amy - 2025
Agroecology is gaining traction as a possible strategy for enhancing the sustainability and resilience of food systems, prompting increased support from some governments, donors, development organizations and civil society. However, the scope, design and impact of agroecology-related projects in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426929
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Share of time in omnichannel retailing : definition and measurement
Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - In: Journal of retailing 101 (2025) 2, pp. 279-297
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427558
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Metaverse friends with social benefits : effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
Kim, Hyojung; Yoo, Jungmin; Park, Minjung - In: Journal of retailing and consumer services 83 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441302
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Toxic content and user engagement on social media : evidence from a field experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: June 27, 2025
Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443981
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Empowered service users : peer workers co-production in Norwegian mental health and substance use services
Åkerblom, Kristina Bakke; Tritter, Jonathan Quetzal - In: Public management review 27 (2025) 6, pp. 1652-1674
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410064
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Balancing structure and flexibility : a framework for understanding formal and informal innovation networks
Yordanova, Zornitsa; Bogdanova, Margarita; Panteleeva, Iskra - In: Journal of open innovation : technology, market, and … 11 (2025) 2$, pp. 1-14
Understanding the balance between structure and flexibility in innovation networks is critical for optimizing collaboration, adaptability, and innovation outcomes in increasingly complex ecosystems. This study conducts an integrative literature review of 136 peer-reviewed articles from Scopus...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414073
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A place to remember? : exploring perceived destination sustainability effects on memory and place attachment : the role of tourism experience and value co-creation
Cavalcante, William Quezado F.; Coelho, Arnaldo; … - In: Corporate social responsibility and environmental management 32 (2025) 4, pp. 5222-5237
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455855
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From trailing behind to shaping the curve : researching rare and impactful events for societal benefit
Hasse, Vanessa C. - In: Business & society 64 (2025) 2, pp. 211-217
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211746
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Prosumer : a new approach to conceptualisation
Ertz, Myriam; Maravilla, José María Barragán; Cao, … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-21
The prosumer concept has become increasingly relevant in the current economy, necessitating the development of resilient and adaptive business models. Given the lack of a systematic framework for evaluating prosumers, the present study aimed to develop a framework of reference for assessing the...
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The household sector innovation ecosystem : a framework and policy implications
Mulhuijzen, Max; De Jong, Jeroen P. J. - In: Technovation : an international journal of technical … 145 (2025), pp. 1-15
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Measuring social media customer engagement with brands based on information entropy : an application case of luxury brand
Xiao, Siwei; Chen, Xiaoyu - In: The journal of brand management : an international journal 32 (2025) 3, pp. 184-202
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446718
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Speaking the right digital language : how post format and communication impact university Facebook engagement
Gharbi, Imen; AbuDaabes, Ajayeb; Al-Kilani, Mohammad Hani; … - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-20
Social media has become a vital communication tool for higher education institutions (HEIs) to reach larger targets, attract followers, and engage with diverse audiences. This study conducted a quantitative and qualitative analysis of 4148 Facebook posts from 16 public and private HEIs in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450083
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Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324475
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The influence and configuration effect of content characteristics on customer input in the context of short video platforms
Zhang, Jieli; Li, Chunqing - In: Journal of research in interactive marketing : … 19 (2025) 3, pp. 482-497
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Exploring volunteers' role in healthcare service ecosystems : value co-creation, self-adjustment and re-humanisation
Di Pietro, Laura; Ungaro, Veronica; Renzi, Maria Francesca - In: Journal of service management 36 (2025) 2, pp. 184-216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401087
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