Being a French traditional prestigious spirit, cognac has a strong export orientation, with a majority of the product being consumed internationally. The United States is the largest market in volume and China the largest in value. This paper aims to study consumer behaviors of the two countries...

The promise of place -- From the fields to your glass -- Whose rules rule? : creating and defining tequila quality -- The heart of the agave : farming in tequila country -- Making mezcal in the shadow of the denomination of origin -- Hipsters, hope, and the future of artisanal mezcal -- Looking...