Search Results - subject_exact:"Cola-Getränk"

Soda wars: effect of a soda tax election on university soda purchases

Taylor, Rebecca; Kaplan, Scott; Villas-Boas, Sofia; … - 2016

Taxing soda for public health : a Canadian perspective

Le Bodo, Yann; Paquette, Marie-Claude; Wals, Philippe de - 2016 - 1st ed. 2016

The incidence of taxes on sugar-sweetened beverages : the case of Berkeley, California

Cawley, John H.; Frisvold, David - 2015

Comparative study on consumer preference of fruit drinks and carbonated drinks in Sri Lankan beverage market

Rambukwella, Roshini; Priyadarshana, Duminda; … - 2015

The impact of soda taxes on consumer welfare : implications of storability and taste heterogeneity

Wang, Emily Yucai - In: The Rand journal of economics 46 (2015) 2, pp. 409-441

The impact of soda sales taxes on comsumption : evidence from scanner data

Colantuoni, Francesca; Rojas, Christian - In: Contemporary economic policy : a journal of Western … 33 (2015) 4, pp. 714-734

Conflict culture and conflict management in consumption communities

Husemann, Katharina C.; Ladstaetter, Florian; Luedicke, … - In: Psychology & marketing 32 (2015) 3, pp. 265-284

Hassle costs and price discrimination : an empirical welfare analysis

Marshall, Guillermo - In: American economic journal : a journal of the American … 7 (2015) 3, pp. 123-146

The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis

Eizenberg, Alon; Salvo, Alberto - In: American economic journal : a journal of the American … 7 (2015) 3, pp. 85-122

Always Cola, rarely essential medicines : comparing medicine and consumer product supply chains in the developing world

Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2011 - Rev. vers. of 2010/54/TOM/ISIC

Should we put a thin subsidy on the policy table in the fight against obesity?

Lordan, Grace; Quiggin, John C. - 2011

The idea of using "fat taxes" to curb obesity rates has been raised by many. In particular, the idea of taxing sugar-sweetened beverages (SSBs) has received considerable attention in the United States and has recently been discussed by President Obama. Rather less attention has been given to the...

Does the EU sugar policy reform increase added sugar consumption? : An empirical evidence on the soft drink market

Bonnet, Céline; Réquillart, Vincent - 2010

If access is the symptom, what is the cause? : comparing medicine and consumer product supply chains in the developing world

Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2010

Cultural receptivity : predicting consumption in the international beverage market

Lanier, Charles; Kirchner, Mary - In: Global journal of business research : GJBR 7 (2013) 4, pp. 61-70

Power-Drinks : Energy- & Trenddrinks

Münster : LPV GmbH; Neuwied : LPV Media GmbH; Neuwied … - Ausg. 2013 -

The effects of soft drink taxes on child and adolescent consumption and weight outcomes

Fletcher, Jason; Frisvold, David E.; Tefft, Nathan - 2009

Coverage of retail stores and discrete choice models of demand : estimating price elasticities and welfare effects

Mariuzzo, Franco; Walsh, Patrick Paul; Whelan, Ciara - 2009

Consumers' choice set of products within stores can be limited. Ackerberg and Rysman (2005) address this problem by modeling unobserved consumer preferences over products and retail stores, leading to augmented demand specifications. Having Carbonated Soft Drink product level data, where we...

Can soft drink taxes reduce population weight?

2008

Brand loyalty and price promotion strategies : an empirical analysis

Allender, William J.; Richards, Timothy J. - In: Journal of retailing 88 (2012) 3, pp. 323-342

Premium-Cola : mit einem neuen "Betriebssystem" zur fairen Markenführung

Lübbermann, Uwe; Boltz, Dirk-Mario - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 51-60). 2012

Intended and unintended consequences of a proposed national tax on sugar-sweetened beverages to combat the US obesity problem

Dharmasena, Senarath; Capps, Oral - In: Health economics 21 (2012) 6, pp. 669-694

Assessing category vulnerability across retail production assortments

Dass, Mayukh; Kumar, Piyush - In: International journal of retail & distribution management 40 (2012) 1, pp. 64-81

Demand for carbonated soft drinks : implications for obesity policy

Lopez, Rigoberto A.; Fantuzzi, Kristen L. - In: Applied economics 44 (2012) 22/24, pp. 2859-2865

Coca-Cola brand protection before World War II : it's the real thing!

Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 2, pp. 224-244

Young consumers' view of infused soft drinks innovation

Tong, David Yoon Kin; Xue Fa Tong; Yin, Evon - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 392-406

Produkt- und Markendifferenzierung als Ausdruck einer Unternehmensphilosophie

Kowalsky, Peter; Blum, Wolfgang; Weber, Torsten - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 245-258). 2011

Cola in the German Democratic Republic : East German fantasies on Western consumption

Veenis, Milena - In: Enterprise & society : the international journal of … 12 (2011) 3, pp. 489-524

An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data

In: International journal of sport finance 6 (2011) 4, pp. 335-353

Entrepreneurial branding : growth and its implications for brand management

Vallaster, Christine; Kraus, Sascha - In: International journal of entrepreneurship and small business 14 (2011) 3, pp. 369-390

Does the EU sugar policy reform increase added sugar consumption? : an empirical evidence on the soft drink market

Bonnet, Céline; Réquillart, Vincent - In: Health economics 20 (2011) 9, pp. 1012-1024

Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom

Chakraborty, Samrat - In: The IUP journal of marketing management : IJMM 10 (2011) 1, pp. 7-18

Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity

Andreeva, Tatʹjana B.; Kelly, Inas Rashad; Harris, … - 2011

The effects of taxes on purchases of sugar-sweetened carbonated soft drinks : a quantile regression approach

Gustavsen, Geir Wæhler; Rickertsen, Kyrre - In: Applied economics 43 (2011) 4/6, pp. 706-716

Estimation of demand systems based on elasticities of substitution

2006

Integrated marketing communications : a test for different levels of strategic consistency

Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria - In: Cutting edge international research, (pp. 3-20). 2010

Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130

The effects of soft drink taxes on child and adolescent consumption and weight outcomes

Fletcher, Jason; Frisvold, David E.; Tefft, Nathan - In: Journal of public economics 94 (2010) 11/12, pp. 967-974

Coverage of retail stores and discrete choice models of demand : estimating price elasticities and welfare effects

Mariuzzo, Franco; Walsh, Patrick Paul; Whelan, Ciara - In: International journal of industrial organization 28 (2010) 5, pp. 555-578

Der Einfluss des Abwechslungsbedürnisses auf die Bildung markenbezogener Werbe- und Produkteinstellungen von Konsumenten

Dechêne, Christian - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 1, pp. 7-21

Can soft drink taxes reduce population weight?

Fletcher, Jason; Frisvold, David; Tefft, Nathan - In: Contemporary economic policy : a journal of Western … 28 (2010) 1, pp. 23-35

"The real thing" : nominal price rigidity of the nickel coke, 1886 - 1959

2004

"The real thing" : nominal price rigidity of the Nickel Coke, 1886 - 1959

2004 - [Elektronische Ressource]

Soft drink advertising and consumption in the United States 1984-2007

Wilcox, Gary B.; Kamal, Sara; Gangadharbatla, Harsha - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 351-367

"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola

Freeman, Olivia - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 314-328

Estimation of demand systems based on elasticities of substitution

Coloma, Germán - In: Review of applied economics 5 (2009) 1/2, pp. 31-48

Endorser weight and perceptions of brand attitude and intent to purchase

Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73

"Wer sich nur von Salat ernährt, lebt auch nicht gesund" : Béatrice Guillaume-Grabisch, Geschäftsführerin der Coca-Cola GmbH, im Interview mit akzente

Guillaume-Grabisch, Béatrice; Gatermann, Michael - In: Akzente (2008) 2, pp. 32-35

Viability of values and attitudes concerning purchase intentions and benefit attribution for an organic sport drink

Ameseder, Christoph; Haas, Rainer; Meixner, Oliver - In: System dynamics and innovation in food networks 2008 : …, (pp. 229-240). 2008

Coca-globalization : following soft drinks from New York to New Guinea

Foster, Robert John - 2008

"Die erfrischende Pause" : marketing Coca-Cola in Hitler's Germany

Schutts, Jeff - In: Selling modernity : advertising in twentieth-century Germany, (pp. 151-181). 2007