Search Results - subject_exact:"Cola-Getränk"

Soda wars: effect of a soda tax election on university soda purchases

Taylor, Rebecca; Kaplan, Scott; Villas-Boas, Sofia; … - 2016

The impact of social media conversations on consumer brand choices

Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13

The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks

Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 47 (2016) 1, pp. 47-57

Taxing soda for public health : a Canadian perspective

Le Bodo, Yann; Paquette, Marie-Claude; Wals, Philippe de - 2016 - 1st ed. 2016

Estimation of demand systems based on elasticities of substitution

Coloma, Germán - In: Review of applied economics 12 (2016) 1/2, pp. 31-48

The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment

Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777

TV advertising spillovers and demand for private labels : the case of carbonated soft drinks

Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576

The impact of soda sales taxes on comsumption : evidence from scanner data

Colantuoni, Francesca; Rojas, Christian - In: Contemporary economic policy : a journal of Western … 33 (2015) 4, pp. 714-734

Comparative study on consumer preference of fruit drinks and carbonated drinks in Sri Lankan beverage market

Rambukwella, Roshini; Priyadarshana, Duminda; … - 2015

Conflict culture and conflict management in consumption communities

Husemann, Katharina C.; Ladstaetter, Florian; Luedicke, … - In: Psychology & marketing 32 (2015) 3, pp. 265-284

The impact of soda taxes on consumer welfare : implications of storability and taste heterogeneity

Wang, Emily Yucai - In: The Rand journal of economics 46 (2015) 2, pp. 409-441

The incidence of taxes on sugar-sweetened beverages : the case of Berkeley, California

Cawley, John H.; Frisvold, David - 2015

Hassle costs and price discrimination : an empirical welfare analysis

Marshall, Guillermo - In: American economic journal : a journal of the American … 7 (2015) 3, pp. 123-146

The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis

Eizenberg, Alon; Salvo, Alberto - In: American economic journal : a journal of the American … 7 (2015) 3, pp. 85-122

The effects of a soft drink tax in the UK

Tiffin, Richard; Kehlbacher, Ariane; Salois, Matthew - In: Health economics 24 (2015) 5, pp. 583-600

Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis

Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius 11 (2015) 3, pp. 24-34

Promotional strategy impacts on organisational market share and profitability

Adefulu, Adesoga - In: Acta Universitatis Danubius 11 (2015) 6, pp. 20-33

Should we put a thin subsidy on the policy table in the fight against obesity?

Lordan, Grace; Quiggin, John C. - 2011

The idea of using "fat taxes" to curb obesity rates has been raised by many. In particular, the idea of taxing sugar-sweetened beverages (SSBs) has received considerable attention in the United States and has recently been discussed by President Obama. Rather less attention has been given to the...

Always Cola, rarely essential medicines : comparing medicine and consumer product supply chains in the developing world

Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2011 - Rev. vers. of 2010/54/TOM/ISIC

Consumer cohorts and purchases of nonalcoholic beverages

Gustavsen, Geir Wæhler; Rickertsen, Kyrre - In: Empirical economics : a journal of the Institute for … 46 (2014) 2, pp. 427-449

A genetic algorithm/mathematical programming approach to solve a two-level soft drink production problem

Toledo, Claudio Fabiano Motta (contributor); … - In: Computers & operations research : and their … 48 (2014), pp. 40-52

The impact of four alternative policies to decrease soda consumption

Liu, Yizao; Lopez, Rigoberto A.; Zhu, Chen - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 53-68

Does the EU sugar policy reform increase added sugar consumption? : An empirical evidence on the soft drink market

Bonnet, Céline; Réquillart, Vincent - 2010

If access is the symptom, what is the cause? : comparing medicine and consumer product supply chains in the developing world

Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2010

Coverage of retail stores and discrete choice models of demand : estimating price elasticities and welfare effects

Mariuzzo, Franco; Walsh, Patrick Paul; Whelan, Ciara - 2009

Consumers' choice set of products within stores can be limited. Ackerberg and Rysman (2005) address this problem by modeling unobserved consumer preferences over products and retail stores, leading to augmented demand specifications. Having Carbonated Soft Drink product level data, where we...

Cultural receptivity : predicting consumption in the international beverage market

Lanier, Charles; Kirchner, Mary - In: Global journal of business research : GJBR 7 (2013) 4, pp. 61-70

Power-Drinks : Energy- & Trenddrinks

Münster : LPV GmbH; Neuwied : LPV Media GmbH; Neuwied … - Ausg. 2013 -

Tax incidence with strategic firms in the soft drink market

Bonnet, Céline; Réquillart, Vincent - In: Journal of public economics 106 (2013), pp. 77-88

Intended and unintended consequences of a proposed national tax on sugar-sweetened beverages to combat the US obesity problem

Dharmasena, Senarath; Capps, Oral - In: Health economics 21 (2012) 6, pp. 669-694

Brand loyalty and price promotion strategies : an empirical analysis

Allender, William J.; Richards, Timothy J. - In: Journal of retailing 88 (2012) 3, pp. 323-342

Young consumers' view of infused soft drinks innovation

Tong, David Yoon Kin; Xue Fa Tong; Yin, Evon - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 392-406

Demand for carbonated soft drinks : implications for obesity policy

Lopez, Rigoberto A.; Fantuzzi, Kristen L. - In: Applied economics 44 (2012) 22/24, pp. 2859-2865

Single-stage formulations for synchronised two-stage lot sizing and scheduling in soft drink production

Ferreira, Deisemara (contributor); … - In: International journal of production economics 136 (2012) 2, pp. 255-265

Coca-Cola brand protection before World War II : it's the real thing!

Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 2, pp. 224-244

Assessing category vulnerability across retail production assortments

Dass, Mayukh; Kumar, Piyush - In: International journal of retail & distribution management 40 (2012) 1, pp. 64-81

Premium-Cola : mit einem neuen "Betriebssystem" zur fairen Markenführung

Lübbermann, Uwe; Boltz, Dirk-Mario - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 51-60). 2012

Estimation of demand systems based on elasticities of substitution

Coloma, Germán (contributor) - 2006

Produkt- und Markendifferenzierung als Ausdruck einer Unternehmensphilosophie

Kowalsky, Peter; Blum, Wolfgang; Weber, Torsten - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 245-258). 2011

The effects of taxes on purchases of sugar-sweetened carbonated soft drinks : a quantile regression approach

Gustavsen, Geir Wæhler; Rickertsen, Kyrre - In: Applied economics 43 (2011) 4/6, pp. 706-716

Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity

Andreeva, Tatʹjana B.; Kelly, Inas Rashad; Harris, … - 2011

Entrepreneurial branding : growth and its implications for brand management

Vallaster, Christine; Kraus, Sascha - In: International journal of entrepreneurship and small business 14 (2011) 3, pp. 369-390

Does the EU sugar policy reform increase added sugar consumption? : an empirical evidence on the soft drink market

Bonnet, Céline; Réquillart, Vincent - In: Health economics 20 (2011) 9, pp. 1012-1024

An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data

Cho, Sungho (contributor); Lee, Minyong (contributor); … - In: International journal of sport finance 6 (2011) 4, pp. 335-353

Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom

Chakraborty, Samrat - In: The IUP journal of marketing management : IJMM 10 (2011) 1, pp. 7-18

Cola in the German Democratic Republic : East German fantasies on Western consumption

Veenis, Milena - In: Enterprise & society : the international journal of … 12 (2011) 3, pp. 489-524

Der Einfluss des Abwechslungsbedürnisses auf die Bildung markenbezogener Werbe- und Produkteinstellungen von Konsumenten

Dechêne, Christian - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 1, pp. 7-21

Can soft drink taxes reduce population weight?

Fletcher, Jason; Frisvold, David; Tefft, Nathan - In: Contemporary economic policy : a journal of Western … 28 (2010) 1, pp. 23-35

Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130

Integrated marketing communications : a test for different levels of strategic consistency

Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria - In: Cutting edge international research, (pp. 3-20). 2010

Coverage of retail stores and discrete choice models of demand : estimating price elasticities and welfare effects

Mariuzzo, Franco; Walsh, Patrick Paul; Whelan, Ciara - In: International journal of industrial organization 28 (2010) 5, pp. 555-578