Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Deals with collaborative planning, an approach to supply chain planning which aims to coordinate planning tasks of independent supply chain partners while respecting their local decision authority. This title presents an introduction to collaborative planning and shows how it is embedded in the...

Intro -- A. Grundlagen -- B. Strategisches Marketing -- C. Operative Marketing-Planung -- D. Marktforschungstheoretische Grundlagen -- E. Käuferverhalten -- F. Besonderheiten des Handelsmarketing -- G. Efficient Consumer Response als Schnittpunkt zwischen Hersteller- und Handelsmarketing -- H....

Rahmenbedingungen der Zusammenarbeit -- Wettbewerbsstrategien im Handel -- Vertikale Zusammenarbeit als strategische Perspektiverweiterung -- Potenziale und Konflikte der vertikalen Zusammenarbeit -- Efficient Consumer Response -- Beziehungsmanagement.

The book deals with collaborative planning, an approach to supply chain planning which aims to coordinate planning tasks of independent supply chain partners while respecting their local decision authority. The major contribution of this work is to provide a process model concerned with the...

Supply Chain Planning and Coordination -- Coordination Mechanisms for Supply Chain Planning -- New Coordination Schemes -- New Coordination Mechanisms -- Computational Tests of Coordination Schemes -- Summary and Outlook

The Evolution of Quick Response Programs -- Impact of Information Systems on Quick Response Programs -- Fast Fashion: Achieving Global Quick Response (GQR) in the Internationally Dispersed Clothing Industry -- Modelling and Analysis of QR Programmes -- Procurement Flexibility under Price...