EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Comparative advertising"
Narrow search

Narrow search

Year of publication
Subject
All
Vergleichende Werbung 164 Comparative advertising 147 Werbewirkung 72 Advertising effects 67 Advertising 43 Consumer behaviour 43 Deutschland 43 Werbung 43 Konsumentenverhalten 42 Germany 29 comparative advertising 25 Theorie 23 Theory 23 USA 22 United States 22 EU countries 16 EU-Staaten 16 Brand image 14 Brand management 14 Comparison 14 Markenimage 14 Vergleich 14 Markenführung 13 Advertising regulation 12 Werbebeschränkung 12 Wettbewerbsrecht 10 Signalling 9 Comparative Advertising 8 Brand 7 Competition law 7 Costs 7 Kosten 7 Markenartikel 7 Product quality 7 Produktqualität 7 Welfare analysis 7 Wohlfahrtsanalyse 7 Duopol 6 Duopoly 6 Estimation 6
more ... less ...
Online availability
All
Free 47 Undetermined 40 CC license 1
Type of publication
All
Article 101 Book / Working Paper 95
Type of publication (narrower categories)
All
Article in journal 79 Aufsatz in Zeitschrift 79 Hochschulschrift 22 Working Paper 18 Graue Literatur 17 Non-commercial literature 17 Arbeitspapier 16 Thesis 12 Dissertation u.a. Prüfungsschriften 10 Aufsatz im Buch 7 Book section 7 research-article 4 Bibliografie enthalten 3 Bibliography included 3 Systematic review 3 Übersichtsarbeit 3 Conference paper 2 Konferenzbeitrag 2 Amtsdruckschrift 1 Article 1 Collection of articles of several authors 1 Government document 1 Sammelwerk 1 Statistics 1 Statistik 1 case-report 1 review 1
more ... less ...
Language
All
English 118 German 55 Undetermined 22 Dutch 1
Author
All
Renault, Régis 9 Ciliberto, Federico 8 Liaukonyte, Jura 8 Anderson, Simon P. 7 Barigozzi, Francesca 7 Emons, Winand 7 Fluet, Claude 7 Peitz, Martin 7 Beard, Fred 5 Rennhak, Carsten 5 Alipranti, Maria 4 Eschweiler, Maurice 4 Anderson, Simon 3 Boudewyns, Vanessa 3 Chakraborty, Archishman 3 Dornis, Tim W. 3 Garella, Paolo G. 3 Harbaugh, Rick 3 Heinzle, Priska 3 Helmig, Bernd 3 Jewell, Robert D. 3 Kalro, Arti D. 3 Marathe, Rahul R. 3 Mitrokostas, Evangelos 3 Petrakis, Emmanuel 3 Schwaiger, Manfred 3 Sivakumaran, Bharadhwaj 3 Tscheulin, Dieter K. 3 Wein, Thomas 3 Williams, Pamela A. 3 Wiltinger, Angelika 3 Bambauer-Sachse, Silke 2 Banerjee, Bibek 2 Beard, Fred K. 2 Boddewyn, Jean J. 2 Cai, Wen-xi 2 Chakrabarty, Patrali 2 Dertwinkel-Kalt, Markus 2 Dianoux, Christian 2 Giacomantonio, Mauro 2
more ... less ...
Institution
All
Department of Business Economics and Public Policy, Kelley School of Business 2 Department of Economics, University of Crete 2 Théorie Économique, Modélisation, Application (THEMA), Université de Cergy-Pontoise 2 Université Paris-Dauphine (Paris IX) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 C.E.P.R. Discussion Papers 1 Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ) 1 Europäische Kommission 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 Institut für Marktorientierte Unternehmensführung <München> 1 International Advertising Association 1 Springer Fachmedien Wiesbaden 1 Universität zu Köln 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1 Zentralverband der Deutschen Werbewirtschaft 1 eSocialSciences 1
more ... less ...
Published in...
All
Journal of business research : JBR 5 Journal of advertising research 4 Journal of marketing communications 3 Journal of promotion management : JPM 3 SpringerLink / Bücher 3 DICE discussion paper 2 ERIM Report Series Reference 2 Economics Papers from University Paris Dauphine 2 Europäisches Wirtschafts- und Steuerrecht : EWS ; Betriebs-Berater Europa 2 Freiburger betriebswirtschaftliche Diskussionsbeiträge 2 Hamburger Schriften zur Marketingforschung 2 Handelsforschung 2 Journal of Consumer Marketing 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of international consumer marketing 2 Journal of macromarketing : examining the interactions among markets, marketing, and society 2 MPRA Paper 2 Marketing science 2 Rechtswissenschaftliche Forschung und Entwicklung 2 Schriftenreihe Unternehmensführung und Marketing 2 THEMA Working Papers 2 The Rand journal of economics 2 Theorie und Forschung 2 Theorie und Forschung / Rechtswissenschaften 2 University of Lüneburg Working paper series in economics 2 Wettbewerb in Recht und Praxis : wrp 2 Working Papers / Department of Business Economics and Public Policy, Kelley School of Business 2 Working Papers / Department of Economics, University of Crete 2 Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V. 2 7 VJLA 2012 (2) 18 1 Abante 1 Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms 1 Advertising in developing and emerging countries : the economic, political and social context 1 Annals - Economy Series 1 Arbeitspapiere 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Betriebs-Berater : BB 1 CEPR Discussion Papers 1
more ... less ...
Source
All
ECONIS (ZBW) 149 RePEc 22 USB Cologne (EcoSocSci) 13 Other ZBW resources 6 EconStor 3 USB Cologne (business full texts) 2 ArchiDok 1
more ... less ...
Showing 1 - 50 of 166
 
Cover Image
Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993-2023)
Cai, Wen-xi; Xiang, Bo - 2024
The legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and the protection of the rights and interests of consumers, and thus become an important factor that may affect market competition fairness and social sustainable development....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524890
Saved in:
Cover Image
Disclosure of product information after price competition
Hee Yeul Woo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433196
Saved in:
Cover Image
Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)
Cai, Wen-xi; Xiang, Bo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456896
Saved in:
Cover Image
Legal Implications of Comparative Advertisement
Raj, Prithivi; S. Noorani, Murtaza - 2023
The issue of legality of comparative advertising has given rise to numerous debates. The reason lies in the fact that basically a comparative advertisement is likely to give more information than a usual advertisement and there may be likely abuse or it may be beneficial to the consumers. In...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360269
Saved in:
Cover Image
The vividness effect on indirect comparative advertising response
Petrovici, Dan A.; Golden, Linda L.; Laroche, Michele; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333804
Saved in:
Cover Image
The sleeper effect of comparative advertising in oligopolistic markets
Amir, Rabah; Machowska, Dominika; Nowakowski, Andrzej - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015556624
Saved in:
Cover Image
Quality disclosure and comparative advertisement
Sung, Yeolyong - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009408652
Saved in:
Show one more version 1
Cover Image
Quality Disclosure and Comparative Advertisement
Sung, Yeolyong - 2022
Book / Working Paper
Cover Image
The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming; Hsu, Ya-Hui; Chen, Tsai; Lo, Wei-Yuan; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056880
Saved in:
Cover Image
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014456466
Saved in:
Cover Image
A practical analysis of comparative advertising
Woźna-Burdziak, Weronika - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012806250
Saved in:
Cover Image
Non-comparative and comparative advertising in oligopolistic markets
Alipranti, Maria; Mitrokostas, Evangelos; Petrakēs, … - 2016
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011552293
Saved in:
Cover Image
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012251000
Saved in:
Cover Image
Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2015
We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011286486
Saved in:
Show 3 more versions 3
Cover Image
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2015
Book / Working Paper
Cover Image
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Anderson, Simon; Ciliberto, Federico; Liaukonyte, Jura; … - 2012
Book / Working Paper
Cover Image
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Anderson, Simon P; Ciliberto, Federico; Liaukonyte, Jura; … - 2012
Book / Working Paper
Cover Image
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan; Wen, Taylor Jing - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012200244
Saved in:
Cover Image
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan; Wen, Taylor Jing - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012179087
Saved in:
Cover Image
Comparative Advertising, Disparagement and Trademark Infringement : An Interface
Suleman, Saadiya - 2018
Advertising pervades society and has become a persuasive force working on collective mentality of the public affecting their behaviour. Advertisements create brand image and reinforce it time and again. Traditionally, advertisers sought to present their goods and services in the most favourable...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012940364
Saved in:
Cover Image
Trademarks, comparative advertising, and product imitations : an untold story of law and economics
Dornis, Tim W.; Wein, Thomas - 2016
Comparative advertising is a daily phenomenon in the modern landscape of commercial communication. Interestingly, however, a deep dichotomy exists between the American legal doctrine on comparative advertising and its European counterpart. Whereas American lawyers have cultivated a rather...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011538186
Saved in:
Show one more version 1
Cover Image
Trademarks, Comparative Advertising, and Product Imitations : An Untold Story of Law and Economics
Dornis, Tim W. - 2017
Book / Working Paper
Cover Image
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander; Chung, Christina; Chang, En Chi - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011729468
Saved in:
Cover Image
Non-comparative and comparative advertising in oligopolistic markets
Alipranti, Maria; Mitrokostas, Evangelos; Petrakis, Emmanuel - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011553241
Saved in:
Cover Image
Professionals' view of comparative advertising and the scholarly research literature : a review and synthesis
Bread, Fred - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011613164
Saved in:
Cover Image
Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011665458
Saved in:
Show one more version 1
Cover Image
Push-Me Pull-You : Comparative Advertising in the OTC Analgesics Industry
Anderson, Simon P. - 2015
Book / Working Paper
Cover Image
Comparative advertising in the Czech Republic : an empirical study
Král, Petr; Machek, Martin; Karel, Tomáš - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011668082
Saved in:
Cover Image
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012417320
Saved in:
Cover Image
Salience and health campaigns
Dertwinkel-Kalt, Markus - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011537306
Saved in:
Show one more version 1
Cover Image
Salience and health campaigns
Dertwinkel-Kalt, Markus - 2015
Book / Working Paper
Cover Image
Trademark rights, comparative advertising, and "perfume comparison lists" : an untold story of law and economics
Dornis, Tim W.; Wein, Thomas - 2014
Regarding trademarks, the EU and US regulate comparative advertising differently. One particular matter of significant difference is whether or not competitors are allowed to say they offer an imitation or replica of a trademarked product. In the US, competitors may claim equality of their...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010440765
Saved in:
Cover Image
THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY
ORZAN, GHEORGHE; PLATON, OTILIA-ELENA; IOSUB, IRINA; … - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011150651
Saved in:
Cover Image
Comparative Advertising in India
chhabra, medha - 2014
The article explains the meaning of comparative advertising as an advertising that compares one product or service with another or that states that one product works with or is compatible with another. The laws which govern this subject i.e. The Monopolies and Restrictive Trade Practices, 1984...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013069466
Saved in:
Cover Image
The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
Neese, William T.; Foxx, William; Eppler, Dianne B. - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012257887
Saved in:
Cover Image
Vergleichende Werbung : Effekte der Konkretheit des Vergleichs und verschiedener Produktmerkmale als Vergleichsbasis auf Konsumentenreaktionen : eine empirische Analyse
Heinzle, Priska - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012170899
Saved in:
Cover Image
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag; Hsieh, Yi-ching; Lee, Monle; Shen, Chung-han - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010399894
Saved in:
Cover Image
Persuasive puffery
Chakraborty, Archishman; Harbaugh, Rick - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010370709
Saved in:
Show one more version 1
Cover Image
Persuasive Puffery
Chakraborty, Archishman; Harbaugh, Rick - 2012
Book / Working Paper
Cover Image
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R. - 2013
The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012753392
Saved in:
Show one more version 1
Cover Image
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R.; Verhoef, P.C - 2013
Book / Working Paper
Cover Image
Inferring Rationales from Choice : Identification for Rational Shortlist Methods
Dutta, Rohan; Horan, Sean - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010927900
Saved in:
Cover Image
Comparative versus Informative Advertising in Oligopolistic Markets
Alipranti, Maria; Mitrokostas, Evangelos; Petrakis, Emmanuel - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011129906
Saved in:
Cover Image
In advertising, a double negative does not equal a positive
Gressel, Justin W.; Carlston, Donal E.; Oakley, James L. - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010198650
Saved in:
Cover Image
Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke; Heinzle, Priska - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011802926
Saved in:
Cover Image
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge; Kramer, Thomas - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011876125
Saved in:
Cover Image
Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke; Heinzle, Priska - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011904328
Saved in:
Cover Image
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011914751
Saved in:
Cover Image
Comparative Advertising : The Ifs and Buts in Indian Law
Ezhumavil, Sunitha - 2018
Comparative advertising is a marketing strategy that can be hostile to consumer rights, if not regulated properly. In India, it is a concept governed by many statutory provisions under various legislations. Consumer Protection Act, 1986, Trademarks Act, 1999, etc. are some of them. Indian...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012909552
Saved in:
Cover Image
Non-Comparative versus Comparative Advertising of Quality
Emons, Winand - 2012
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market. We consider two scenarios: In the first one, firms disclose quality; in the second one, they send costly signals...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013111237
Saved in:
Show one more version 1
Cover Image
Non-Comparative Versus Comparative Advertising of Quality
Emons, Winand - 2012
Book / Working Paper
Cover Image
Comparative Advertising in Markets with Network Externalities
Alipranti, Maria; Petrakis, Emmanuel - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010815155
Saved in:
Cover Image
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011626406
Saved in:
Cover Image
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011570378
Saved in:
Show one more version 1
Cover Image
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert - 2017
Book / Working Paper
Cover Image
Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003807989
Saved in:
Show 3 more versions 3
Cover Image
Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Book / Working Paper
Cover Image
Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2008
Book / Working Paper
Cover Image
Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2011 - Version: February 2011
Edition: Version: February 2011
Book / Working Paper
Cover Image
Commercial free speech : evidence on the effects of mandatory disclaimers
Green, Kesten C.; Armstrong, J. Scott - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009356644
Saved in:
Cover Image
Comparative Advertisement and Infringement of Trademarks : A Perspective from Consumers
Sharma, Apoorva - 2011
The last half of the past century has seen the rise in marketing strategy and the importance of advertisement as a necessary tool to sell products. Companies are ready to go to any length to make their product reach out to public in big way. From using a pug to having alien-like dressed people...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014043019
Saved in:
Cover Image
An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer’s Perception of Brands
Chakrabarty, Patrali; Banerjee, Bibek - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008483856
Saved in:
Cover Image
Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
Anderson, Simon; Ciliberto, Federico; Liaukonyte, Jura - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008642675
Saved in:
Cover Image
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011620454
Saved in:
  • 1
  • 2
  • 3
  • 4
  • Next
  • Last
A service of the
zbw
FAQ-Assistent (beta)
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...